Understanding Media, McLuhan, Marshall

Автор: David W. Montgomery
Название: Central Asia: Contexts for Understanding
ISBN: 0822946785 ISBN-13(EAN): 9780822946786
Издательство: Marston Book Services
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Цена: 73920.00 T
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Описание: This textbook offers the most comprehensive introduction to Central Asia available.

Автор: Jin, Dal Yong,
Название: Understanding Korean webtoon culture :
ISBN: 0674291328 ISBN-13(EAN): 9780674291324
Издательство: Wiley
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Цена: 22120.00 T
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Описание: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 18370.00 T
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Автор: Anke Hein, Christopher J. Foster
Название: Understanding Authenticity in Chinese Cultural Heritage
ISBN: 1032269898 ISBN-13(EAN): 9781032269894
Издательство: Taylor&Francis
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Цена: 127600.00 T
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Описание: Understanding Authenticity in Chinese Cultural Heritage explores the construction of "authenticity" and its consequences in relation to Chinese cultural heritage - those objects, texts, and intangible practices concerned with China`s past.

Автор: Connock, Alex
Название: Media management and artificial intelligence
ISBN: 103210094X ISBN-13(EAN): 9781032100944
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Название: Understanding Hypermedia 2.0
ISBN: 0714836575 ISBN-13(EAN): 9780714836577
Издательство: Phaidon Press Ltd.
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Цена: 26350.00 T
Наличие на складе: Есть
Описание: A guide to digital media, from websites to satellite connections.

Автор: Smith Viktor
Название: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
ISBN: 0367509210 ISBN-13(EAN): 9780367509217
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Автор: Sarah Jones, Steve Dawkins, Julian McDougall
Название: Understanding virtual reality :
ISBN: 1032061030 ISBN-13(EAN): 9781032061030
Издательство: Taylor&Francis
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Цена: 37760.00 T
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Описание: This book provides critical commentary on key issues around virtual reality, using media technology as a tool to challenge perspectives for learning and understanding cultural diversities.

Автор: Mcluhan, Marshall
Название: Understanding Media
ISBN: 0262631598 ISBN-13(EAN): 9780262631594
Издательство: MIT Press
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Цена: 39450.00 T
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Описание: Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan`s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Автор: Guobin Xu; Yanhui Chen; Lianhua Xu
Название: Understanding Western Culture
ISBN: 9811342849 ISBN-13(EAN): 9789811342844
Издательство: Springer
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Цена: 83850.00 T
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Описание: Promoting cultural understanding in a globalized world, this collection offers a new perspective on Western philosophy and religion through the voices of Chinese scholars. It examines the evolution of economic and political structures across the United States and the European Union, as well as key developments in various educational systems in the United Kingdom, Sweden, the US, France and Germany. As an interdisciplinary study situated at the intersection of sociology, history, culture and philosophy, this book re-examines pivotal structures and developments in Western countries and provides readers with a succinct yet effective way of mastering a deeper understanding of Western culture.

Автор: Terry Flew
Название: Understanding Global Media
ISBN: 1137446544 ISBN-13(EAN): 9781137446541
Издательство: Springer
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Цена: 71730.00 T
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Описание: This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China.Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

Автор: Gorska, Elzbieta
Название: Understanding abstract concepts across modes in multimodal discourse
ISBN: 0367244829 ISBN-13(EAN): 9780367244828
Издательство: Taylor&Francis
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Цена: 65320.00 T
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Описание: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist, the first of its kind to provide a detailed account of such phenomena in multimodal discourse.