Автор: Collins, Luke C. Название: Viral Language ISBN: 0367756684 ISBN-13(EAN): 9780367756680 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nahon Karine Название: Going Viral ISBN: 0745671284 ISBN-13(EAN): 9780745671284 Издательство: Wiley Рейтинг: Цена: 47520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.
Автор: Paul Fornelli, Jody Mahler Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals ISBN: 1516590562 ISBN-13(EAN): 9781516590568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 102790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Trezise, Bryoni Название: Performing Contemporary Childhoods ISBN: 1032267380 ISBN-13(EAN): 9781032267388 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gieseler Carly Название: The Voices of #MeToo: From Grassroots Activism to a Viral Roar ISBN: 1538128004 ISBN-13(EAN): 9781538128008 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 73210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Voices of #MeToo: From Grassroots Activism to a Viral Roar illustrates the intersectional genealogy of #MeToo. This book expands on the duality of public and private citizens; the silencing surrounding identity politics for people of color; the double-bind oppression of the LGBTQ+ community; the discussion of hetero, cisgender men and more.
Автор: Nahon Karine Название: Going Viral ISBN: 0745671292 ISBN-13(EAN): 9780745671291 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.
Corona, the Lockdown, and the Media investigates media influence on policies to contain the COVID-19 pandemic. Bernhagen and Kybelka propose that news reporting on the pandemic pitches human impact against economic consequences of the virus and of restrictive policy measures designed to contain it. They argue that the use of these frames influences governments’ decisions to enact or lift lockdown measures. Using time series data from England, France, and Germany, the authors show that news reporting on COVID-19 was indeed characterized by these media frames. However, there is no evidence of media influence on government policy. Instead, the authors find that anti-pandemic policy decisions were responsive to public opinion in these countries.
Название: Viral discourse ISBN: 1108986625 ISBN-13(EAN): 9781108986625 Издательство: Cambridge Academ Рейтинг: Цена: 19010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus.
Автор: Gieseler, Carly Название: Voices of #metoo ISBN: 1538128012 ISBN-13(EAN): 9781538128015 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 35200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Voices of #MeToo: From Grassroots Activism to a Viral Roar illustrates the intersectional genealogy of #MeToo. This book expands on the duality of public and private citizens; the silencing surrounding identity politics for people of color; the double-bind oppression of the LGBTQ+ community; the discussion of hetero, cisgender men and more.
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