Neuroeconomics, Judgment, and Decision Making, Wilhelms, Evan A.
Автор: Reuter Martin Название: Neuroeconomics ISBN: 3642359221 ISBN-13(EAN): 9783642359224 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Автор: Wilhelms Evan A Название: Neuroeconomics and Decision Making ISBN: 1848726600 ISBN-13(EAN): 9781848726604 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book applies cognitive and social psychological principles of decision-making to behavioral economics, reviews their neurological bases, and applies the findings to individual financial decisions, group interactions, and public policy.
Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach.- Chapter 1: Neurobiology of Decision Making - Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals.- Chapter 2: Psychological Determinants of Decision-Making.- Chapter 3: Emotions in Decision-Making.- Chapter 4: Application of Neuroscience in Management.- Chapter 5: Neuroeconomics - Genesis and Essence.- Chapter 6: Measuring Economic Propensities.- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making.- Part II: Behavioral Aspects of Economic Decision Making.- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets.- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets.- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects.- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016.- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises.- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information.- Chapter 14: The Selected Problems of Behavioural Accounting - the Issue of Intellectual Capital.- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors.- Chapter 16: System Dynamics Modeling in Behavioral Decision Making.- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process.- Part III: Practical Issues - Case Studies.- Chapter 18: Validation of EEG as an Advertising Research Method - Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs).- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets.- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality.- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process.- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements.- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking.- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage.- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units.- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
Автор: Kesra Nermend; Ma?gorzata ?atuszy?ska Название: Neuroeconomic and Behavioral Aspects of Decision Making ISBN: 3319629379 ISBN-13(EAN): 9783319629377 Издательство: Springer Рейтинг: Цена: 204970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach.- Chapter 1: Neurobiology of Decision Making - Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals.- Chapter 2: Psychological Determinants of Decision-Making.- Chapter 3: Emotions in Decision-Making.- Chapter 4: Application of Neuroscience in Management.- Chapter 5: Neuroeconomics - Genesis and Essence.- Chapter 6: Measuring Economic Propensities.- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making.- Part II: Behavioral Aspects of Economic Decision Making.- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets.- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets.- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects.- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016.- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises.- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information.- Chapter 14: The Selected Problems of Behavioural Accounting - the Issue of Intellectual Capital.- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors.- Chapter 16: System Dynamics Modeling in Behavioral Decision Making.- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process.- Part III: Practical Issues - Case Studies.- Chapter 18: Validation of EEG as an Advertising Research Method - Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs).- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets.- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality.- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process.- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements.- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking.- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage.- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units.- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
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