Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781256179 ISBN-13(EAN): 9781781256176 Издательство: Profile Рейтинг: Цена: 12130.00 T Наличие на складе: Заказано в издательстве. Описание: A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written.
Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781251541 ISBN-13(EAN): 9781781251546 Издательство: Profile Рейтинг: Цена: 10550.00 T Наличие на складе: Невозможна поставка. Описание: Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.
His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
Автор: Nicolai J. Foss, Peter G. Klein, Matthew McCaffrey Название: Austrian perspectives on entrepreneurship, strategy, and organization ISBN: 1108745806 ISBN-13(EAN): 9781108745802 Издательство: Cambridge Academ Рейтинг: Цена: 19010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the overlap between `Austrian` economics and management, especially in the fields of entrepreneurship, strategy, and organization studies, where Austrian ideas are thriving. As an introductory survey, the book will appeal equally to researchers, teachers, and students.
Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 12090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
Explain the risks involved in operating model transformation and how to overcome them
Describe the new challenges and responsibilities for the leaders of these firms
Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.
Автор: Kulman Linda, Kissinger Henry Название: Teaching Common Sense: The Grand Strategy Program at Yale University ISBN: 1632260689 ISBN-13(EAN): 9781632260680 Издательство: Неизвестно Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How is critical thinking taught? How will the next generation cope with an ever-changing and increasingly complex world? These are questions that the Grand Strategy program at Yale seeks to address. The Brady-Johnson Program in Grand Strategy seeks to revive the study and practice of grand strategy by devising methods to teach that subject at the graduate and undergraduate levels, by training future leaders to think about and implement grand strategies in imaginative and effective ways, and by organizing public events that emphasize the importance of grand strategy. The program defines "grand strategy" as a comprehensive plan of action, based on the calculated relationship of means to large ends.
Never an exact science, grand strategy requires constant reassessment and adjustment. Flexibility is key. Traditionally believed to belong to and best-developed in the politico-military and governmental realms, the concept of grand strategy applies--and ISS believes is essential--to a broad spectrum of human activities, not least those of international institutions, non-governmental organizations, and private businesses and corporations.
For fifteen years, the Grand Strategy program has been cultivating leadership skills of undergraduates and graduate students of Yale University. In Linda Kulman's compelling book, we learn about this remarkable program from the inside, sharing the stress of the "murder boards," the revelation of applying the classics to current geopolitical situations, and the crucial importance of fast decision-making under duress. Teaching Common Sense weaves together on-site reporting, archival research, and original survey data into an intellectual history of the Grand Strategy program.
Автор: McDonald Warren G., Wayland Michael S. Название: Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition ISBN: 1640552162 ISBN-13(EAN): 9781640552166 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33440.00 T Наличие на складе: Невозможна поставка. Описание: Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from this book that can be taught alongside two other Health Administration Press titles, Strategic Healthcare Management, Planning and Execution, Second Edition, and Healthcare Strategic Planning, Fourth Edition. Leaders must be able to assess and strategically manage change in healthcare, as well as envision the future from a predictive, competitive, and visionary perspective. This book is designed to provide current and future leaders alike with the knowledge and guidance to do so.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Selee Andrew Название: What Should Think Tanks Do? ISBN: 0804787980 ISBN-13(EAN): 9780804787987 Издательство: Wiley EDC Рейтинг: Цена: 12570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to think tanks, policy research, and advocacy organizations. Author Andrew Selee draws on extensive interviews with members of leading think tanks, as well as cutting-edge thinking in business and non-profit management, to provide concrete strategies for setting policy-oriented goals and shaping public opinion. Concise and practically-minded, What Should Think Tanks Do? helps those with an interest in think tanks to envision a well-oiled machine, while giving leaders in these organizations tools and tangible metrics to drive and evaluate success.
Автор: A.G. Lafley Название: Playing To Win: How Strategy Really Works ISBN: 142218739X ISBN-13(EAN): 9781422187395 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 35200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
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