Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Название: Routledge companion to philanthropy ISBN: 0367866609 ISBN-13(EAN): 9780367866600 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global wealth and the rolling back of state services in anticipation that philanthropy will fill the void. The Routledge Companion to Philanthropy examines these changes and other challenges that philan
Название: Ethics in Public Policy and Management ISBN: 1138922641 ISBN-13(EAN): 9781138922648 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ethics in Public Policy and Management: A global research companion showcases the latest research from established and newly emerging scholars in the fields of public management and ethics.
Название: Frugal Innovation ISBN: 0367132842 ISBN-13(EAN): 9780367132842 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses frugal innovations that have never been accessible to the public. The book`s main themes and objectives are global food security, consumer and industrial products, ethics and sustainability. affordable, essential services and organizational design.
Название: The Routledge Companion to Strategic Marketing ISBN: 1138489085 ISBN-13(EAN): 9781138489080 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Название: Routledge Companion to International Hospitality Management ISBN: 1138386375 ISBN-13(EAN): 9781138386372 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.
Название: The Routledge Companion to Ethnic Marketing ISBN: 0367867427 ISBN-13(EAN): 9780367867423 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing`s thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
Название: The Routledge Companion to Marketing History ISBN: 0367868717 ISBN-13(EAN): 9780367868710 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke
Название: The Routledge Companion to Happiness at Work ISBN: 0367266555 ISBN-13(EAN): 9780367266554 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today`s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.
Автор: Gbadamosi Название: Young Consumer Behaviour ISBN: 0415790085 ISBN-13(EAN): 9780415790086 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Название: The Routledge Companion to Accounting Ethics ISBN: 1138591963 ISBN-13(EAN): 9781138591967 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive handbook provides a prestige reference volume for researchers interested in accounting and business ethics.
Автор: Gbadamosi, Ayantunji Название: Young consumer behaviour ISBN: 0415790093 ISBN-13(EAN): 9780415790093 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
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