Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K. Название: Marketing and Smart Technologies: Proceedings of Icmarktech 2020 ISBN: 9813341823 ISBN-13(EAN): 9789813341821 Издательство: Springer Цена: 222670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.
Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K. Название: Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 ISBN: 9813341858 ISBN-13(EAN): 9789813341852 Издательство: Springer Рейтинг: Цена: 222670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How committed I am with Tourist-Intelligent Virtual Assistants?.- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based.- Methods for Prospect Generation.- A trademark image retrieval tool based on deep learning features.- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown.- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies.- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents.- The Organizations' Paths to Market Success.- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Автор: ?lvaro Rocha; Jos? Lu?s Reis; Marc K. Peter; Zoric Название: Marketing and Smart Technologies ISBN: 9811515638 ISBN-13(EAN): 9789811515637 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Поставка под заказ. Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K. Название: Marketing and Smart Technologies: Proceedings of Icmarktech 2019 ISBN: 9811515662 ISBN-13(EAN): 9789811515668 Издательство: Springer Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.
Автор: Reis Josй Luнs Название: Marketing and Smart Technologies ISBN: 9811692718 ISBN-13(EAN): 9789811692710 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Поставка под заказ. Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Reis Название: Marketing and Smart Technologies ISBN: 981169267X ISBN-13(EAN): 9789811692673 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Dallas, George Lubrano, Mike Название: Role of Smart Technologies in Decision Making ISBN: 1032308826 ISBN-13(EAN): 9781032308821 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Автор: Reis Название: Marketing and Smart Technologies ISBN: 981169270X ISBN-13(EAN): 9789811692703 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Поставка под заказ. Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Alonso Dos Santos Название: Strategies In Sports Marketing ISBN: 1466659947 ISBN-13(EAN): 9781466659940 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilising emergent technologies and strategies.Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organisations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Автор: Y.M. Rabkin Название: Diffusion of New Technologies in the Post-Communist World ISBN: 9401064350 ISBN-13(EAN): 9789401064354 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proceedings of the NATO Advanced Research Workshop on Marketing of High Tech Know How, St. Petersburg, Russia, June 1994
Автор: Mehdi Khosrow-Pour Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship ISBN: 1522577661 ISBN-13(EAN): 9781522577669 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 305850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
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