Bhattacharyya Socially Responsible Consumption and Marketing in Practice 9789811664359

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Автор: Bhattacharyya
Название: Socially Responsible Consumption and Marketing in Practice
ISBN: 9789811664359
Издательство: Springer
Классификация:

Социальная, групповая или коллективная психология

Профессиональная и производственная психология

Деловая этика и социальная ответственность

Бизнес и окружающая среда, природохранные подходы к торгово-промышленной деятельности

Торговля и маркетинг

ISBN-10: 9811664358
Обложка/Формат: Soft cover
Страницы: 358
Вес: 0.58 кг.
Дата издания: 16.02.2023
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 31 illustrations, color; 12 illustrations, black and white; xv, 358 p. 43 illus., 31 illus. in color.
Размер: 235 x 155
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Collection of case studies
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Дополнительное описание: Introduction.- Key Principles and Concepts.- Current Developments (Review of Extant Literature).- Case Studies.

Socially Responsible Consumption and Marketing in Practice, Bhattacharyya