Social Marketing and Sustainable Development Goals (SDGs), Galan-Ladero

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Van Tulder, Rob Van Mil, Eveline
Название: Principles of sustainable business
ISBN: 0367565595 ISBN-13(EAN): 9780367565596
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a timely account of the systemic, strategic and operational challenges that need to be addressed to enhance the effectiveness of corporate involvement in society, by using the SDGs as leading principles-based framework for actionable, powerful and transformative change.

Автор: Barbier Edward B., Burgess Joanne C.
Название: Economics of the Sdgs: Putting the Sustainable Development Goals Into Practice
ISBN: 3030786978 ISBN-13(EAN): 9783030786977
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book that employs economics to develop and apply an analytical framework for assessing progress towards the Sustainable Development Goals (SDGs).

Автор: Barbier
Название: Economics of the SDGs
ISBN: 3030787001 ISBN-13(EAN): 9783030787004
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book that employs economics to develop and apply an analytical framework for assessing progress towards the Sustainable Development Goals (SDGs).

Автор: Takehara Masaatsu, Hasegawa Naoya
Название: Sustainable Management of Japanese Entrepreneurs in Pre-War Period from the Perspective of SDGs and ESG
ISBN: 9811565090 ISBN-13(EAN): 9789811565090
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: They worked on solving social issues at the time through their businesses and succeeded in creating social value by solving social issues and economic value through the development of their businesses.

Автор: Ingrid Vasiliu-Feltes
Название: Impact of Women`s Empowerment on SDGs in the Digital Era
ISBN: 1668436388 ISBN-13(EAN): 9781668436387
Издательство: Mare Nostrum (Eurospan)
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Цена: 171870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses global issues surrounding the gender gap and how women`s empowerment can contribute to each of the 17 Sustainable Development Goals, and highlights opportunities, challenges, drivers of success, and the importance of ethical leadership in order to successfully create a women`s empowerment legacy for future generations.

Автор: Bridges, Trista , Eubank, Donald
Название: Leading Sustainably
ISBN: 0367428369 ISBN-13(EAN): 9780367428365
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts upend years of seeming prosperity.

Автор: Wilson
Название: Designing the Purposeful World
ISBN: 0815381336 ISBN-13(EAN): 9780815381334
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The perfect book to help turn the Sustainable Development Goals into action at every level, from governmental, organisational and personal.

Автор: Wilson, Clive
Название: Designing a purposeful world wilso
ISBN: 0815381328 ISBN-13(EAN): 9780815381327
Издательство: Taylor&Francis
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Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The perfect book to help turn the Sustainable Development Goals into action at every level, from governmental, organisational and personal.

Автор: Mohieldin
Название: Business, Government and the SDGs
ISBN: 3031111958 ISBN-13(EAN): 9783031111952
Издательство: Springer
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Цена: 41920.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book seeks to revise and challenge the roles and traditional realms of influence that national and local governments, and businesses at a critical juncture in terms of achieving sustainable development, faces when tackling the dual challenges of climate change and post-COVID recovery. Using the broader lens of the 2030 UN Sustainable Development Goals (SDGs) to assess the roles and responsibilities of each of these stakeholders and their relationships, the book offers policy, economic arguments, case studies and examples to argue that neither national or local governments, nor companies, could afford to deviate from the SDGs in the recovery from the current crisis, nor that the imperative of bold climate action should detract from the broader focus on sustainability. The analysis frames the debate of how a balance between people, planet, and profits can be achieved and how nations, regions and cities, and businesses, with their representative organizations, can achieve a sustainable recovery from the current global crisis, and contribute to climate smart, resilient and inclusive development.

Автор: Lewis
Название: Product Stewardship in Action
ISBN: 1783533900 ISBN-13(EAN): 9781783533909
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms.

Автор: Dekhili Sihem
Название: Marketing for Sustainable Development
ISBN: 1789450365 ISBN-13(EAN): 9781789450361
Издательство: Wiley
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Цена: 145670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.

In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.