Content Strategy for the Web, Halvorson, Kristina Rach, Melissa
Старое издание
Автор: Frank, Laura, Название: Real-time video content for virtual production & live entertainment : ISBN: 1032073446 ISBN-13(EAN): 9781032073446 Издательство: Taylor&Francis Рейтинг: Цена: 35720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Real-Time Video Content for Virtual Production & Live Entertainment looks at the evolution of current software and hardware, how these tools are used, and how to plan for productions dependent on real-time content.
Автор: Jaisingh Pooja, Bruyndonckx Damien Название: Mastering Adobe Captivate 2017 - Fourth Edition: Create professional SCORM-compliant eLearning content with Adobe Captivate ISBN: 1788295285 ISBN-13(EAN): 9781788295284 Издательство: Неизвестно Рейтинг: Цена: 50570.00 T Наличие на складе: Нет в наличии. Описание: Adobe Captivate is used to create highly engaging, interactive, and responsive eLearning content. This book gives you the expertise you need to create and deploy your own professional-quality eLearning course modules.
CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.
Any good customer experience is driven by a combination of three critical elements:
Meeting the customer's needs
Delivering the right content to help the customer
Understanding the context of where, when, and how the customer interacts with you
This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.
Автор: Turner, Gavin Название: Content marketing ISBN: 1999172809 ISBN-13(EAN): 9781999172800 Издательство: Неизвестно Рейтинг: Цена: 25740.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Land Paula Ladenburg Название: Content Audits and Inventories: A Handbook ISBN: 1937434389 ISBN-13(EAN): 9781937434380 Издательство: Неизвестно Рейтинг: Цена: 30590.00 T Наличие на складе: Нет в наличии. Описание: Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.
Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.
This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies
Автор: Rockley Ann, Cooper Charles, Abel Scott Название: Intelligent Content: A Primer ISBN: 193743446X ISBN-13(EAN): 9781937434465 Издательство: Неизвестно Рейтинг: Цена: 30590.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ruoyu Sun Название: Designing for Xoops: A Designer`s QuickStart Guide to Content Management ISBN: 1449308961 ISBN-13(EAN): 9781449308964 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: XOOPS (eXtensible Object Oriented Portal System) is an Open Source application platform written in PHP and database for developing small to large interactive dynamic community websites, company portals, intranets, weblogs, and much more.
Автор: Frick Tim Название: Return on Engagement ISBN: 0415844614 ISBN-13(EAN): 9780415844611 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Автор: Swisher, Val Название: Global content strategy ISBN: 1937434400 ISBN-13(EAN): 9781937434403 Издательство: Неизвестно Рейтинг: Цена: 28680.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Janice (Ginny) Redish Название: Letting Go of the Words, ISBN: 0123859301 ISBN-13(EAN): 9780123859303 Издательство: Elsevier Science Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones.
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