Cosmetics Marketing: Strategy and Innovation in the Beauty Industry, Delphine Horvath, Lindsay Karchin
Автор: Candle Pic, Khan Zainab Название: Mini Kawaii Doodle Class: Sketching Super-Cute Tacos, Sushi Clouds, Flowers, Monsters, Cosmetics, and More ISBN: 1631065823 ISBN-13(EAN): 9781631065828 Издательство: Quarto Рейтинг: Цена: 8700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mini Kawaii Doodle Class book showing readers how to draw 75 cute characters. Following in the paw prints of Pusheen the cat, this is the first how-to instruction book to show how to draw super-cute figures in character form. Artists will draw kawaii tacos, sushi, smoothies, clouds, rainbows, cacti, and more. Artist Zainab Khan presents the characters with simple step-by-step illustrations and instructions.
Автор: Ovid, Название: Art of Love. Cosmetics. Remedies for Love. Ibis. Walnut-tree. Sea Fishing. Consolation ISBN: 0674992555 ISBN-13(EAN): 9780674992559 Издательство: Wiley Рейтинг: Цена: 26350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the didactic poetry of Face Cosmetics, Art of Love, and Remedies for Love, Ovid (43 BCE-17 CE) demonstrates abstrusity and wit. His Ibis is an elegiac curse-poem. Nux, Halieutica, and Consolatio ad Liviam are poems now judged not to be by Ovid.
Автор: De Feydeau Elisabeth Название: A Scented Palace: The Secret History of Marie Antoinette`s Perfumer ISBN: 1788311086 ISBN-13(EAN): 9781788311083 Издательство: Bloomsbury Academic Рейтинг: Цена: 10550.00 T Наличие на складе: Нет в наличии. Описание: Montpellier, 1748: Jean-Louis Fargeon is born into a family of perfumers and soon becomes apprenticed to his father's modest perfumerie. But he dreams of the glittering court of Versailles and of becoming perfumer to the young queen, Marie Antoinette. His ambition carried him to Paris where his boutique became one of the most elegant and well-patronised in France. Concocting sumptuous perfumes and pomades for most of the French nobility, Fargeon eventually caught the attention of the queen. After meeting Marie Antoinette in the Trianon Palace, he began creating lavish bespoke scents that perfectly reflected her moods and personality. He served as her personal and exclusive perfumer for fourteen years until 1789 when the darkness of Revolution swept across France, its wrath aimed at the extravagance of a now hated queen. Fargeon, a lifelong supporter of the Republican cause but a purveyor to the court, was in a dangerous position. Yet he remained fiercely loyal to Marie Antoinette, beyond her desperate flight to Varennes, her execution and even through his own imprisonment and trial...
Автор: Amanda Sikarskie, Lan Lan, Peng Liu Название: Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture ISBN: 1350283312 ISBN-13(EAN): 9781350283312 Издательство: Bloomsbury Academic Рейтинг: Цена: 89760.00 T Наличие на складе: Нет в наличии. Описание: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Автор: Non-Timber Forest Products-Exchange Programme Название: Naturally beautiful: Linking forests to the cosmetics, health and beauty industry ISBN: 9251323984 ISBN-13(EAN): 9789251323984 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 58210.00 T Наличие на складе: Поставка под заказ. Описание: This report, which covers countries in Asia and the Pacific, looks at cosmetics and beauty products based on non-wood forest products (NWFPs). Case studies examine specific NWFPs and the contexts in which they are collected, processed and marketed, with the aim of encouraging cross-sectoral discussions on forests and beauty products.
The use of plant extracts in cosmetics is increasing, mainly due to growing interest in the use of natural products as opposed to synthetic alternatives. Plant-based products have become popular choices in modern markets. Many facial creams, soaps, shower gels and oils rely on natural products from forests. A classic example is aloe vera, which is widely used in the preparation of a variety of products.
While drawing attention to the role of forests in supplying beauty products and the significance of this for livelihood security, this study also provides recommendations on ensuring equitable arrangements between forest communities and industry players.
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers
Автор: Jack W. Plunkett Название: Plunkett`s Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2021 ISBN: 1628315598 ISBN-13(EAN): 9781628315592 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 317670.00 T Наличие на складе: Поставка под заказ. Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Nema Название: Textbook of Cosmetics (PB) ISBN: 8123917619 ISBN-13(EAN): 9788123917610 Издательство: CBS India Рейтинг: Цена: 33090.00 T Наличие на складе: Нет в наличии.
Автор: Goel Anupriya Название: How to Get Glass Skin: The Industry Secrets to Getting Flawless, Glowing Skin ISBN: 0143452487 ISBN-13(EAN): 9780143452485 Издательство: Random House - Penguin Рейтинг: Цена: 13750.00 T Наличие на складе: Нет в наличии. Описание: Glass skin is not just limited to Koreans. Each one of us can get flawless, dewy skin. However, this dream skin cannot be achieved overnight. HOW TO GET GLASS SKIN will take you through all the steps to be followed in your morning-to-night routine of double cleansing, toning, moisturising, application of serum, SPF application, facial oils and masking, according to your skin type and skin condition. Dr Anupriya Goel, renowned skin specialist and medical director of the Berkowits chain of clinics, gives you an insight into the right kind of nutrition and supplements you should be taking, along with an understanding of the active ingredients that you must know of before investing in a product. This, and the latest advancements in skincare. So what are you waiting for? Let your skin become glass-like and get addicted to the glow.
Автор: Kristen Barber Название: Styling Masculinity: Gender, Class, and Inequality in the Men`s Grooming Industry ISBN: 081356560X ISBN-13(EAN): 9780813565606 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Автор: Barber Kristen Название: Styling Masculinity: Gender, Class, and Inequality in the Men`s Grooming Industry ISBN: 0813565529 ISBN-13(EAN): 9780813565521 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Название: Hair. An Illustrated History (Susan Vincent) ISBN: 0857851713 ISBN-13(EAN): 9780857851710 Издательство: Bloomsbury Academic Рейтинг: Цена: 29560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Bobs, beards, blondes and beyond, Hair takes us on a lavishly illustrated journey into the world of this remarkable substance and our complicated and fascinating relationship with it.
Taking the key things we do to it in turn, this book captures its importance in the past and into the present: to individuals and society, for health and hygiene, in social and political challenge, in creating ideals of masculinity and womanliness, in being a vehicle for gossip, secrets and sex. Using art, film, personal diaries, newspapers, texts and images, Susan J. Vincent unearths the stories we have told about hair and why they are important. From ginger jibes in the seventeenth century to bobbed-hair suicides in the 1920s, from hippies to Roundheads, from bearded women to smooth metrosexuals, Hair shows the significance of the stuff we nurture, remove, style and tend. You will never take it for granted again.
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