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Influencers and Creators: Business, Culture and Practice, Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel


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Цена: 42230.00T
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 1 шт.  Склад Америка: 213 шт.  
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября

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Автор: Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel   (Роберт Козинец)
Название:  Influencers and Creators: Business, Culture and Practice
Перевод названия: Роберт Козинец: Создатели и влиятельные люди. Бизнес, культура и практика
ISBN: 9781529768640
Издательство: Sage Publications
Классификация:
ISBN-10: 1529768640
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.04 кг.
Дата издания: 03.05.2023
Язык: English
Размер: 186 x 233 x 22
Ключевые слова: Advertising,Society & culture: general
Подзаголовок: Business, culture and practice
Рейтинг:
Поставляется из: Англии
Описание:

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the worlds most important new media phenomena.



The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

Автор: Deziel Melanie
Название: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
ISBN: 1734329009 ISBN-13(EAN): 9781734329001
Издательство: Неизвестно
Рейтинг:
Цена: 20620.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

An adaptable and evergreen guide you'll come back to again and again.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

The Content Fuel Framework will challenge you--and enable you--to tell stories in entirely new ways.


Personal Branding: How to Brand Yourself Online Using Social Media Marketing and the Hidden Potential of Instagram Influencers, Facebook

Автор: Golden Matt
Название: Personal Branding: How to Brand Yourself Online Using Social Media Marketing and the Hidden Potential of Instagram Influencers, Facebook
ISBN: 1647480043 ISBN-13(EAN): 9781647480042
Издательство: Неизвестно
Рейтинг:
Цена: 27580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

If you want to discover how to brand yourself online using social media marketing, then keep reading...

This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on

There is a lot out there regarding what it means to brand yourself personally, how personal branding works, and what you can achieve through your brand. Because of the rising popularity of the digital nomad lifestyle, everyone wants to learn how to brand themselves and build a network around themselves filled with people who are capable of helping them grow their brand. Naturally, this has led to a great deal of information floating around about how you can brand yourself, what is required for a personal brand, and what you need to do in order to turn your brand into one that converts. Of course, you do not want to waste your time sifting through seas of information when, in reality, you can just as easily read this guide and gain access to all of the most relevant and modern personal branding tools.

This book will cover topics such as:

  • The Personal Reality of Personal Branding
  • Clarifying Your Brand
  • Online and Local Influencers
  • Facebook and Instagram
  • Twitter Marketing
  • YouTube and Podcasts
  • Blogging and Bloggers
  • And more

If you are ready to discover the new age elements required for personal branding today, and just how you can use these elements to develop a brand that will help you turn a profit, then click "add to cart"


100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers

Автор: Spanier Leslie
Название: 100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers
ISBN: 195078830X ISBN-13(EAN): 9781950788309
Издательство: Неизвестно
Рейтинг:
Цена: 27520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

If you plan on knowing best strategies & tips for Digital Marketing, and want to be the top Influencers, then keep reading...

In the last decade, social media has gained much notoriety as a means of making income. In fact, so many digital marketers and companies alike, have built a financial empire off the bounties of digital marketing.

Organizations and industries alike now choose social media, especially popular platforms like Facebook, Instagram, and YouTube for their marketing hub. According to recent research, 24% of the over six thousand global marketers who were surveyed revealed that the social media platform has been an important part of their marketing strategy for the past five years. They utilize these platforms to spread awareness and to promote their product.

So, why has it become the main mode of marketing? Well, the reason is not far from the fact that it affords marketers an opportunity to tailor their content to what is likely going to resonate with its targeted audience.

Could you be one of them?

You see, most people makes the same mistakes - with both tips and tricks and their final marketing strategy. You may even make costly errors which causes you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top social media celebs and people most successful in this line, which maximize your chance to be the top Influencer. Tips the majority of Americans don't know about.

100 Secret Social Marketing Tricks for 2019 Includes:

  • General Marketing Tricks
  • Reviewing Your Marketing Strategy.
  • Facebook Digital Marketing Tricks
  • YouTube Digital Marketing Tricks
  • Instagram Digital Marketing Tricks
  • Targeting Audience
  • Snapchat marketing pro tips and tricks are thoroughly discussed
  • And much, much more

Much of this advice goes against conventional online marketing wisdom. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and again, the data shows that it works. Even applying one or two things inside could result in a 5 or 10% increase in your final outcome.

So if you want to avoid leaving thousands of dollars on the table, and get the highest price when selling your home, click "add to cart"


Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business

Автор: Hollister Mark
Название: Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business
ISBN: 1950931293 ISBN-13(EAN): 9781950931293
Издательство: Неизвестно
Рейтинг:
Цена: 15520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business

Inside this book you will discover:

  • The reason why you should advertise on Instagram
  • Building a Strong Instagram Profile
  • Instagram Content
  • Growing your Fan Base
  • Converting Followers into Clients Via Instagram Sales Funnel
  • Road to 10k Followers a Month
  • Secrets to engaging with your audience when marketing on Instagram
  • The best methods for selling products to customers as a small business or personal brand

Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.

Personal branding benefits your business by:

  • Establishing credibility and through leadership
  • Growing your network
  • Helping you market yourself
  • Attracting new opportunities
  • Increasing sales
  • Helping you reach your business goals
  • How to incorporate a unique selling proposition into your personal branding
  • How to access opportunities that can take your brand to the next level
  • How to use business storytelling to sell products in both physical and online marketplaces

So, don't delay it any longer. Take this opportunity and get this book now. You will be amazed by the skills you quickly attain

Grab your copy today Scroll up and click the "Buy Now" button


Tik Tok Marketing for Enterpreneurs: the beginner`s guide to grow your business with tik tok and influencers marketing

Автор: Kasey Robert
Название: Tik Tok Marketing for Enterpreneurs: the beginner`s guide to grow your business with tik tok and influencers marketing
ISBN: 180144076X ISBN-13(EAN): 9781801440769
Издательство: Неизвестно
Рейтинг:
Цена: 16460.00 T
Наличие на складе: Нет в наличии.
Описание:

This book will take you on easy-to-use ways to find your target Tik Tok Audience and how to run an influencer marketing campaign on the app.


Social Media Marketing Secrets: The Book That Shows How Some Instagram Influencers, Facebook Stars and YouTube Vloggers Built a Massive Audience and B

Автор: Parker Justin a.
Название: Social Media Marketing Secrets: The Book That Shows How Some Instagram Influencers, Facebook Stars and YouTube Vloggers Built a Massive Audience and B
ISBN: 1702999718 ISBN-13(EAN): 9781702999717
Издательство: Неизвестно
Рейтинг:
Цена: 17460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are Your Followers Only Friends And Your Mum?

Your YouTube views are mostly clicked by you?0 Likes on your posts?No one retweets your comments?It sucks and FEELS PATHETIC when you don't see your following grow. 85% of of the abandoned Facebook groups/pages have 50 likes or less.Why not... Discover the secrets of social media marketing?

So, what is the true secret to viral content? What is it that makes content truly viral?

Well, to get down to the basics:

Viral content is what happens when your content is very shareable. Basically, it provokes a reaction in your consumer, and they share it to their timeline on their social media pages. As a result, their friends and followers who see it then look at it, react to it, and share it on their own pages. This is how the cycle starts, and at the end of the day, it's how something goes viral.

Pretty simple, right?

Now you just have to figure out exactly how you can make content that people will want to share. What's the magic formula that will help you create the content that they're going to be evoked by...?

*Answers in the book*

Attention Social media marketing is NOT for everyone

This book is not for people: - Who have more than a million followers- Who are not committed for success- Who doesn't believe in viral marketing

If you are ready to learn about social media marketing, Scroll Up And Click On The "BUY NOW" Button Now



Driving the Technical Sale: Winning over the technical influencers. Master the Evaluation process. Paving the way for expansion.

Автор: Knight Lance
Название: Driving the Technical Sale: Winning over the technical influencers. Master the Evaluation process. Paving the way for expansion.
ISBN: 147877665X ISBN-13(EAN): 9781478776659
Издательство: Неизвестно
Рейтинг:
Цена: 10990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This intimate, revisionist portrait of Fidel Castro, shows how an unlikely young Cuban led his country in revolution and transfixed the world.

Social Media Marketing Secrets: The Book That Shows How Some Instagram Influencers, Facebook Stars and YouTube Vloggers Built a Massive Audience and B

Автор: Justin a. Parker
Название: Social Media Marketing Secrets: The Book That Shows How Some Instagram Influencers, Facebook Stars and YouTube Vloggers Built a Massive Audience and B
ISBN: 1690495502 ISBN-13(EAN): 9781690495505
Издательство: Неизвестно
Рейтинг:
Цена: 15630.00 T
Наличие на складе: Невозможна поставка.
Описание:

Are Your Followers Only Friends And Your Mum?


Your YouTube views are mostly clicked by you?0 Likes on your posts?No one retweets your comments?


It sucks and FEELS PATHETIC when you don't see your following grow.


85% of of the abandoned Facebook groups/pages have 50 likes or less.



Why not...
Discover the secrets of social media marketing?


So, what is the true secret to viral content? What is it that makes content truly viral?


Well, to get down to the basics:

Viral content is what happens when your content is very shareable. Basically, it provokes a reaction in your consumer, and they share it to their timeline on their social media pages. As a result, their friends and followers who see it then look at it, react to it, and share it on their own pages. This is how the cycle starts, and at the end of the day, it's how something goes viral.


Pretty simple, right?


Now you just have to figure out exactly how you can make content that people will want to share. What's the magic formula that will help you create the content that they're going to be evoked by...?


*Answers in the book*

Attention Social media marketing is NOT for everyone


This book is not for people: -Who have more than a million followers-Who are not committed for success-Who doesn't believe in viral marketing


If you are ready to learn about social media marketing, Scroll Up And Click On The "BUY NOW" Button Now




Social Media Marketing: Secrets and Hacks Top Influencers Use to Grow Their Personal Brand and Business Using Facebook Advertising, Instagram

Автор: Hollister Mark
Название: Social Media Marketing: Secrets and Hacks Top Influencers Use to Grow Their Personal Brand and Business Using Facebook Advertising, Instagram
ISBN: 1950931307 ISBN-13(EAN): 9781950931309
Издательство: Неизвестно
Рейтинг:
Цена: 12770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Social Media Marketing: Secrets and Hacks Top Influencers Use to Grow Their Personal Brand and Business Using Facebook Advertising, Instagram and YouTube.

Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook Advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.

Instagram is one of the most effective social media to advertise a product or a business. IT has more than 800 million users. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.

YouTube has changed our world--from how we view video to how we connect and market--opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.

What makes this book different? Here are some of the things you can take away from the book:

FACEBOOK-

  • More than 10 incredible Facebook features including one that allow you to interact with potential customers without sending them a private message
  • How to open a business page using two-layer permission model that allows you to securely maintain and manage your Pages.
  • How to leverage the Facebook Ads Manager to create highly profitable Facebook Ads.
  • How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low.
  • How to set up a highly converting sales funnel
  • A case study that shows you, step-by-step, how you can make $10,000+ Each Month With Facebook Advertising.

YOUTUBE-

  • How the YouTube algorithm works in 2019
  • Proper use of titles, descriptions, and thumbnails
  • How to engage with your comments
  • How to monetize your YouTube channel
  • How to explode your YouTube channel's growth in less than three months
  • The secret formula to hardwire your channel for success
  • A step-by-step guide on collaborating with big YouTubers for massive growth
  • The best and most current vlogging and gaming equipment for small, medium, and high budgets
  • The success mindset you need to become a YouTube king/queen

INSTAGRAM-

  • How to create Story ads
  • Effective ways of using ads
  • Converting Followers into clients via Instagram sales funnel
  • Secrets to engaging with your audience when marketing on Instagram
  • Increase sales
  • Helping you reach business goals
  • The best methods for selling products to customers as a small business or personal brand

Furthermore, because this book is enrolled in Kindle Matchbook Program, the kindle edition of this book will be available to you for free when you purchase the paperback version from Amazon.com

Scroll to the top of the page and click the "Add to Cart" button


Social Media Marketing 2019: Instagram, Facebook, Youtube, and Twitter Advertising Guide for Influencers in 2019 Through 2020

Автор: Clarke Gary
Название: Social Media Marketing 2019: Instagram, Facebook, Youtube, and Twitter Advertising Guide for Influencers in 2019 Through 2020
ISBN: 9657019788 ISBN-13(EAN): 9789657019788
Издательство: Неизвестно
Рейтинг:
Цена: 18380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Do you dream of becoming an influencer of millions around the world?
Are you looking for new ways for your business to reach its customers?
Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you.
In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:
Choosing the social media platforms best suited to you
Getting started with LinkedIn
Facebook basics
Preparing for Twitter marketing
How to be found on Instagram
YouTube and what you can do with it
 And much more...
As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.
Get a copy today and make sure you are ready to keep your business at the top of its game


Instagram Marketing 2019: Grow Your Instagram Account for Your Business Through Influencers, Advertising, and Growth Hack Secrets

Автор: Klein Eric
Название: Instagram Marketing 2019: Grow Your Instagram Account for Your Business Through Influencers, Advertising, and Growth Hack Secrets
ISBN: 1774340615 ISBN-13(EAN): 9781774340615
Издательство: Неизвестно
Рейтинг:
Цена: 16740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book will give you the tools to grow your Instagram account very quickly and gain a loyal, engaging audience that you can eventually monetize

Have you tried over and over to grow your Instagram account, but you just can get any new followers, likes, or comments? Have you tried spamming pictures with a bunch of hashtags only to receive fake comments and engagement? The best strategy to take for Instagram is a long-term approach and build a real following that will buy from you.

Inside this book, you'll learn about:

  • Developing a theme for your page.
  • Utilizing hashtags, influencers, and shoutouts.
  • Engagement and Instagram stories for your brand.
  • Running Instagram Ads and tracking performance with analytics.
  • Much, much more...

Scroll up and listen to your copy today


Instagram Marketing 2019: Grow Your Instagram Account for Your Business through Influencers, Advertising, and Growth Hack Secrets

Автор: Klein Eric
Название: Instagram Marketing 2019: Grow Your Instagram Account for Your Business through Influencers, Advertising, and Growth Hack Secrets
ISBN: 1774340607 ISBN-13(EAN): 9781774340608
Издательство: Неизвестно
Рейтинг:
Цена: 11360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book will give you the tools to grow your Instagram account very quickly and gain a loyal, engaging audience that you can eventually monetize

Have you tried over and over to grow your Instagram account, but you just can get any new followers, likes, or comments? Have you tried spamming pictures with a bunch of hashtags only to receive fake comments and engagement? The best strategy to take for Instagram is a long-term approach and build a real following that will buy from you.

Inside this book, you'll learn about:

  • Developing a theme for your page.
  • Utilizing hashtags, influencers, and shoutouts.
  • Engagement and Instagram stories for your brand.
  • Running Instagram Ads and tracking performance with analytics.
  • Much, much more...

Scroll up and listen to your copy today



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