Dirty work, Press, Eyal

Автор: Nir Eyal
Название: Hooked
ISBN: 0241184835 ISBN-13(EAN): 9780241184837
Издательство: Random House - Penguin
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Цена: 13190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Автор: Eyal Nir
Название: Hooked: How to Build Habit-Forming Products
ISBN: 1591847788 ISBN-13(EAN): 9781591847786
Издательство: Random House (USA)
Цена: 15940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

Practical insights to create user habits that stick.
Actionable steps for building products people love.

Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Автор: Regev, Eyal
Название: The Social Archaeology of Late Second Temple Judaea
ISBN: 1138358886 ISBN-13(EAN): 9781138358881
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses social ideology and relationships in late Second Temple Judaea through studying extensive archaeological material and case-study sites. Suitable for students and scholars interested in the history, society, and archaeology of the Jews in the Second Temple period.

Автор: Fuller, Matthew Weizman, Eyal
Название: Investigative aesthetics
ISBN: 1788739086 ISBN-13(EAN): 9781788739085
Издательство: Неизвестно
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Цена: 17150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new field of counter-investigation across journalism, human rights, art and law

Автор: Imi Sde-Or (Lichtenfeld), Eyal Yanilov
Название: Krav-Maga (French Edition): Comment se defendre contre un assaillant arme: Methode originale israelienne dautodefense et techniques de combat
ISBN: 1888820284 ISBN-13(EAN): 9781888820287
Издательство: Gazelle Book Services
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Цена: 25670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Text in French. Le Krav Maga est aujourdhui a lavant-garde des systemes dautodefense et de combat rapproche. Les experts du combat et les instructeurs darts martiaux le considerent comme une methode dautodefense et de combat ingenieuse, inventive, extremement efficace et pratique. Cree et developpe a lorigine par le Grand-maitre Imi Sde-Or (Lichtenfeld) pour larmee israelienne et dautres services de securite nationale, le Krav Maga a ete consciencieusement adapte pour repondre aux besoins des civils. La methode est concue pour que des citoyens ordinaires, jeunes ou ages, hommes ou femmes, puissent lutiliser avec succes, quelle que soit leur force physique. Ses techniques fondees sur des mouvements naturels, sont facilement assimilables grace a une methode dentrainement moderne et astucieuse. Combinees avec des tactiques de defense rationnellement structurees, elles composent un systeme dautodefense qui se distingue par sa simplicite; cela constitue en fait le veritable secret de lefficacite du Krav Maga. La realite conflictuelle existante en Israel a fourni amplement a lecole du Krav Maga les occasions de faire ses preuves dans des situations reelles plus virulentes que de simples combats de rue, ce qui permit de lui apporter des ameliorations constantes. Cet ouvrage constitue le premier manuel de la serie complete sur le Krav Maga, ecrite par le Grand-maitre Imi Sde-Or avec son eminent disciple et continuateur Eyal Yanilov. Elle est la seule officiellement approuvee par le createur lui-meme. Illustre par plus de 500 photos et schemas, ce livre concerne specifiquement les techniques officielles du Krav Maga destinees a faire face de maniere efficiente a des affrontements mortellement dangereux. Ce volume est consacre aux divers aspects dune confrontation avec un assaillant arme dun objet tranchant, pointu, contondant, ou dune arme a feu. Dautres sujets y sont egalement exposes, parmi lesquels: lutilisation dobjets ordinaires comme armes defensives; comment se defendre contre deux assaillants armes; comment neutraliser la menace dun pistolet ou une grenade dirigee contre une autre personne dans une situation de prise dotage. Comme lecrit M. Shimon Peres, lun des plus celebres hommes dEtat israeliens, dans son avant-propos du livre: Le terrorisme ne respecte aucune frontiere!

Автор: Kless, Eyal
Название: Lost puzzler
ISBN: 0008272301 ISBN-13(EAN): 9780008272302
Издательство: HarperCollins UK
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Цена: 14070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A SAVAGE FUTURE. A VANISHED PAST. A MISSING KEY.

Автор: Peretz, Eyal
Название: Becoming visionary
ISBN: 0804756848 ISBN-13(EAN): 9780804756846
Издательство: Wiley EDC
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Цена: 107530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts

Автор: Shifroni Dr Eyal
Название: Props for Yoga - Volume 2: Sitting Asanas and Forward Extensions
ISBN: 1523409584 ISBN-13(EAN): 9781523409587
Издательство: Неизвестно
Цена: 25170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the 2nd volume in a series of books presenting the use of props in Yoga practice. Following the success of the 1st volume in the series, this book focuses on sitting asanas and forward extensions. Both standard and innovative uses of props are shown.Clear step-by-step instructions are provided along with ample photos, comments and tips. In addition, each family of asanas is preceded by a brief introduction incorporating excerpts from B.K.S. Iyengar and other Yoga teachers and the author's personal perspectives. If you enjoyed A Chair for Yoga and Props for Yoga Volume 1 you will surely find this book valuable.

Автор: Shifroni Dr Eyal
Название: Props for Yoga: Standing Poses
ISBN: 1514355892 ISBN-13(EAN): 9781514355893
Издательство: Неизвестно
Цена: 25170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Shifroni Dr Eyal
Название: A Chair for Yoga: A Complete Guide to Iyengar Yoga Practice with a Chair
ISBN: 1495296857 ISBN-13(EAN): 9781495296857
Издательство: Неизвестно
Цена: 20570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical guide will show you how to improve and enrich your practice of Iyengar Yoga using a chair.- Beginning practitioners will learn how to do the poses with less effort and better alignment.- Intermediate practitioners will learn to extend the range and duration of the poses safely- Advanced practitioners will deepen and develop their practice of advanced poses- Teachers will gain useful and enjoyable ideas to enrich their classes.