Ernst, Ricardo Haar, Jerry From me to we 9783030874261

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в Мои желания

Автор: Ernst, Ricardo Haar, Jerry
Название: From me to we
ISBN: 9783030874261
Издательство: Springer
Классификация:

Деловая этика и социальная ответственность

Бизнес и окружающая среда, природохранные подходы к торгово-промышленной деятельности

Управление и методы управления

ISBN-10: 3030874265
Обложка/Формат: Paperback
Страницы: 209
Вес: 0.36 кг.
Дата издания: 08.12.2022
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 47 illustrations, black and white; xvi, 209 p. 47 illus.
Размер: 155 x 233 x 20
Читательская аудитория: Professional & vocational
Подзаголовок: How shared value can turn companies into engines of change
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past. Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.
Дополнительное описание: 1: Introduction.- 2: The Quintet of M2W.- 3: Shareholders vs. Stakeholders.- 4: M2W and Globalization.- 5: M2W and Competitiveness.- 6: M2W and Government.- 7: Fair Trade as an Illustration.- 8: M2W and the Bottom of the Pyramid.- 9: M2W and the Multinati

From me to we, Ernst, Ricardo Haar, Jerry