Bob Pritchard, Katie Cousins, Kim Marks Malone, Mari K. Eder, Matthew Kroll, Skye Martin Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications 9781637424070

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Автор: Bob Pritchard, Katie Cousins, Kim Marks Malone, Mari K. Eder, Matthew Kroll, Skye Martin
Название: Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications
ISBN: 9781637424070
Издательство: Mare Nostrum (Eurospan)
Классификация:

Военная администрация

Связи с общественностью

Отрасли информационных услуг и услуг связи

ISBN-10: 1637424078
Обложка/Формат: Paperback
Страницы: 135
Вес: 0.30 кг.
Дата издания: 30.12.2022
Язык: English
Размер: 152 x 230 x 18
Ключевые слова: Media, information & communication industries,Public administration,Public relations, BUSINESS & ECONOMICS / Industries / Media & Communications,BUSINESS & ECONOMICS / Public Relations
Подзаголовок: The scope, dynamic, and future of military communications
Рейтинг:
Поставляется из: Англии
Описание: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of todays military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
Дополнительное описание: Public relations|Public administration|Media, entertainment, information and communication industries

Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications, Bob Pritchard, Katie Cousins, Kim Marks Malone, Mari K. Eder, Matthew Kroll, Skye Martin