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Digital disruption in marketing and communications, Magnotta, Edoardo


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Цена: 40820.00T
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Автор: Magnotta, Edoardo
Название:  Digital disruption in marketing and communications
ISBN: 9781032087917
Издательство: Taylor&Francis
Классификация:



ISBN-10: 1032087919
Обложка/Формат: Paperback
Страницы: 244
Вес: 0.36 кг.
Дата издания: 30.06.2021
Серия: Routledge studies in marketing
Язык: English
Иллюстрации: 49 illustrations, black and white
Размер: 156 x 231 x 18
Подзаголовок: A strategic and organizational approach
Рейтинг:
Поставляется из: Европейский союз
Описание: Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

The Art of Electronics

Автор: Horowitz
Название: The Art of Electronics
ISBN: 0521809266 ISBN-13(EAN): 9780521809269
Издательство: Cambridge Academ
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Цена: 90810.00 T
Наличие на складе: Заказано в издательстве.
Описание: At long last, here is the thoroughly revised and updated, and long-anticipated, third edition of the hugely successful The Art of Electronics. Widely accepted as the best single authoritative text on electronic circuit design, it will be an indispensable reference and the gold standard for anyone in the field.

Автор: Horowitz Paul
Название: The art of electronics The x Chapters
ISBN: 1108499945 ISBN-13(EAN): 9781108499941
Издательство: Cambridge Academ
Рейтинг:
Цена: 59130.00 T
Наличие на складе: Заказано в издательстве.
Описание: The x-Chapters is the missing pieces of The Art of Electronics, to be used either as its complement, or as a direct route to exploring some of the most exciting and oft-overlooked topics in advanced electronic engineering. Students, researchers and practitioners will find here techniques and circuits that are unavailable elsewhere.

Learning the Art of Electronics

Автор: Hayes
Название: Learning the Art of Electronics
ISBN: 0521177235 ISBN-13(EAN): 9780521177238
Издательство: Cambridge Academ
Рейтинг:
Цена: 114630.00 T
Наличие на складе: Нет в наличии.
Описание: Turn to this book if you want to learn about different types of circuits and their behavior. You will gain a deep and intuitive understanding of circuit operation, be exposed to advanced circuit designs, and learn to build analog and digital devices from first principles using basic components.

Secrets and Lies: Digital Security in a Networked World 15th Anniversary Edition

Название: Secrets and Lies: Digital Security in a Networked World 15th Anniversary Edition
ISBN: 1119092434 ISBN-13(EAN): 9781119092438
Издательство: Wiley
Рейтинг:
Цена: 17740.00 T
Наличие на складе: Есть
Описание: This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn`t, just the facts.

Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
Рейтинг:
Цена: 19370.00 T
Наличие на складе: Поставка под заказ.
Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Physics of Solar Cells 3e

Автор: Wurfel, Peter
Название: Physics of Solar Cells 3e
ISBN: 352741312X ISBN-13(EAN): 9783527413126
Издательство: Wiley
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Цена: 66530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Students interested in learning the fundamentals of solar cells will benefit greatly from the new edition of this highly regarded textbook that equally serves as a reference for researchers starting work in solar cell research.

Digital Signal Processing (DSP) with Python Progra mming

Автор: Charbit, Maurice,
Название: Digital Signal Processing (DSP) with Python Progra mming
ISBN: 1786301261 ISBN-13(EAN): 9781786301260
Издательство: Wiley
Рейтинг:
Цена: 146730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The parameter estimation and hypothesis testing are the basic tools in statistical inference. These techniques occur in many applications of data processing. , and methods of Monte Carlo have become an essential tool to assess performance. For pedagogical purposes the book includes several computational problems and exercices.

Synchronization in Digital Communication Systems

Автор: Ling
Название: Synchronization in Digital Communication Systems
ISBN: 110711473X ISBN-13(EAN): 9781107114739
Издательство: Cambridge Academ
Рейтинг:
Цена: 103490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gain the skills needed to develop and implement synchronization functions in digital communication systems with this practical guide. Based on the author`s extensive industrial design experience, and including detailed implementation examples, it provides an excellent toolkit for practicing engineers and graduate students in digital communications.

Social Media and Civic Engagement: History, Theory, and Practice

Автор: Scott P. Robertson
Название: Social Media and Civic Engagement: History, Theory, and Practice
ISBN: 1627053948 ISBN-13(EAN): 9781627053945
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 53590.00 T
Наличие на складе: Нет в наличии.
Описание: Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user.This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic situations and in confrontational situations. Challenges are identified in order to find ways forward.For better or worse, social media for civic engagement has come of age. Citizens, politicians, and activists are utilizing social media in innovative ways, while bad actors are discovering possibilities for spreading dissension and undermining trust. We are at a sobering inflection point, and this book is your foundation for understanding how we got here and where we are going.

Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies

Автор: Jin Dal Yong
Название: Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies
ISBN: 1978807880 ISBN-13(EAN): 9781978807884
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29220.00 T
Наличие на складе: Невозможна поставка.
Описание: In Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies.

The book emphasizes the economic and industrial aspects of the story, looking at questions on the interaction of politics and economics, including censorship and public funding, and provides a better view of the big picture by laying bare the relationship between film industries, the global market, and government. Jin also sheds light on the operations and globalization strategies of Korean film industries alongside changing cultural policies in tandem with Hollywood's continuing influences in order to comprehend the power relations within cultural politics, nationally and globally. This is the first book to offer a full overview of the nascent development of Korean cinema.

Design of Digital Phase Shifters for Multipurpose Communication Systems

Автор: Yarman Binboga Siddik
Название: Design of Digital Phase Shifters for Multipurpose Communication Systems
ISBN: 8770220948 ISBN-13(EAN): 9788770220941
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Нет в наличии.
Описание: Design of Digital Phase Shifters for Multipurpose Communication Systems covers a new emerging need in designing digital phase shifters for modern communication systems.

With the advancement of new generation mobile communication systems, directed beams save a substantial amount of RF-power, and improve the noise immunity. In this regard, beam-forming circuits, namely, digital phase shifters constitute essential parts of the antenna arrays. Therefore, this book is devoted to design of digital phase shifters for various communications systems.

In the good old days, phase shifter design requirements used to demand narrow bandwidth with no physical size constraints. Nowadays, they must be compact and suitable for Very Large Scale Integrated Circuits (VLSI) or Microwave Monolithic Integrated Circuit (MMIC) implementation with Wide Phase Range (WPR) and Wide Frequency Band (WFB).

Since the 1980s, the author has been designing digital phase shifters for various applications. He started to work with loaded lines phase shifters, and then employed branch line couplers to achieve wider frequency bands. In order to reduce the physical size, he used a 3 element Symmetric LC ladder based T or PI configurations. In order to achieve broad frequency band with large phase range, usage of LC lattice structures is inevitable. Lately, the author designed phase shifters using both lowpass and highpass LC ladder and lattice based switched-structures, which are suitable for monolithic implementation. In the course of design, MOS transistors were employed as switching elements. This book includes several novel digital phase shifter topologies, which provides wide phase range and wideband operation.

Technical topics discussed in the book include:

  • Basic Concept of Antenna Arrays
  • Concept of Digital Phase Bit
  • Scattering Parameters to analyze the electric performance of phase shifters
  • Transmission Lines as circuit elements to construct practical phase shifters
  • Loaded Line Digital Phase Shifters (DPS)
  • Lowpass Based T/PI Section DPS
  • Highpass Based T/PI Section DPS
  • 3-Element LC T/PI Section DPS
  • Wide Phase Range, Wide Frequency Band Symmetric Lattice Based DPS
For each topology presented, explicit design equations are provided and programs to assess the electric performance of each topology is developed in a MatLab environment. It is expected that the reader will be self-sufficient to design and implement the digital phase shifters topologies presented in this book.
Digital Communications 1: Fundamentals and Techniques

Автор: El Assad Safwan, Barba Dominique
Название: Digital Communications 1: Fundamentals and Techniques
ISBN: 1786305410 ISBN-13(EAN): 9781786305411
Издательство: Wiley
Рейтинг:
Цена: 146730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is a complete training in digital communications in the same book with all the aspects involved in such training: courses, tutorials with many typical problems targeted with detailed solutions, practical work concretely illustrating various aspects of technical implementation implemented. It breaks down into three parts. The Theory of information itself, which concerns both the sources of information and the channels of its transmission, taking into account the errors they introduce in the transmission of information and the means of protect by the use of appropriate coding methods.

Then for the technical aspects of transmission, first the baseband transmission is presented with the important concept and fundamental technique of equalization. The performance evaluation in terms of probability of errors is systematically developed and detailed as well as the online codes used. Finally, the third part presents the Transmissions with digital modulation of carriers used in radio transmissions but also on electric cables.

A second important aspect in learning a learner's knowledge and skills is this book. It concerns the "Directed Work" aspect of a training. This is an ordered set of 33 typical problems with detailed solutions covering the different parts of the course with practical work.

Finally, the last aspect concerns the practical aspects in the proper sense of the term, an essential complement to training going as far as know-how. We propose here a set of 5 practical works.



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