Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781251541 ISBN-13(EAN): 9781781251546 Издательство: Profile Рейтинг: Цена: 10550.00 T Наличие на складе: Невозможна поставка. Описание: Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.
His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 12090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Автор: Head Keith Название: Elements of Multinational Strategy ISBN: 3540447652 ISBN-13(EAN): 9783540447658 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
Автор: Ralph F. Wilson Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide ISBN: 0471441090 ISBN-13(EAN): 9780471441090 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Автор: Varbanova Lidia Название: Strategic Management in the Arts ISBN: 0415530032 ISBN-13(EAN): 9780415530033 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Автор: Andersen Название: Short Introduction to Strategic Management ISBN: 1107671353 ISBN-13(EAN): 9781107671355 Издательство: Cambridge Academ Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
Автор: Ishikawa Akira Название: Corporate Strategy for Dramatic Productivity Surge ISBN: 9814449296 ISBN-13(EAN): 9789814449298 Издательство: World Scientific Publishing Цена: 121440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance -- including abridgement of time, increase in speed, enhancement of capabilities, increase in sensitivity and precision, enhancement of efficiency and effectiveness, alteration of size, reduction of costs and increase in revenue, among others.This book consists of five parts -- Introduction, Case Studies of Super Effects in Management Functions, Case Studies of Global Scale Super Effects Realized, Case Studies of Super Effects in Marketing Domains, and Conclusion: The Road to Realizing the Super Effect -- featuring more than fifty successful cases of productivity surge or super effects, including risk-driven ones. Productivity surge herein means a dramatic reduction of costs, at least by one-tenth, while maintaining effectiveness or discontinuous increase in effectiveness by at least 10 times, while keeping the costs the same.Cases highlighted in the book are instrumental and valuable for the organizations worldwide to evaluate processes, avoid unnecessary failure and work towards future success.
Автор: Selee Andrew Название: What Should Think Tanks Do? ISBN: 0804787980 ISBN-13(EAN): 9780804787987 Издательство: Wiley EDC Рейтинг: Цена: 12570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to think tanks, policy research, and advocacy organizations. Author Andrew Selee draws on extensive interviews with members of leading think tanks, as well as cutting-edge thinking in business and non-profit management, to provide concrete strategies for setting policy-oriented goals and shaping public opinion. Concise and practically-minded, What Should Think Tanks Do? helps those with an interest in think tanks to envision a well-oiled machine, while giving leaders in these organizations tools and tangible metrics to drive and evaluate success.
Автор: Robert D. Hisrich; Veland Ramadani Название: Effective Entrepreneurial Management ISBN: 3319504657 ISBN-13(EAN): 9783319504650 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing.
Автор: Kim, Ki-ch?an, Название: Platform strategy : ISBN: 9813277459 ISBN-13(EAN): 9789813277458 Издательство: World Scientific Publishing Рейтинг: Цена: 68640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the last century, we have witnessed the rise of a new kind of company, one that leverages on a new business model — the platform.Though platform companies are very common, they can take extremely diverse forms in today's business landscape. People use the term 'platform' to mean many different things. Managers are often confused about which is platform business and which is not. When it comes to platform strategy, things become even more complicated.Using real world examples, this book acts as a primer for platform strategy, discussing the underlying mechanism of various types of platform models to help people understand what platform business is and what they can do with it. Theories and frameworks appropriate for understanding platform business are introduced and related cases follow to support readers' understanding. The diverse and international case studies analysed range from IBM's horizontal production platform, to the digital platform of China's breakout smartphone star, Xiaomi.This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their own platform business pursuits.
Автор: Vom Brocke Jan, Mendling Jan, Rosemann Michael Название: Business Process Management Cases Vol. 2: Digital Transformation - Strategy, Processes and Execution ISBN: 366263046X ISBN-13(EAN): 9783662630464 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy to operations, systems and infrastructure, governance and culture, models and running processes.This volume also introduces a new device to plan and scope BPM initiatives: the BPM Billboard.
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