Brands and the Brain: How to Use Neuroscience to Create Impactful Brands, Arvind Sahay
Автор: Presti David Название: Foundational Concepts in Neuroscience: A Brain-Mind Odyssey ISBN: 0393709604 ISBN-13(EAN): 9780393709605 Издательство: Wiley Рейтинг: Цена: 46450.00 T Наличие на складе: Нет в наличии. Описание: Key concepts in neuroscience presented for the non-medical reader.
Автор: Rauch Sheila, McLean Carmen Название: Retraining the Brain: Applied Neuroscience in Exposure Therapy for Ptsd ISBN: 1433834049 ISBN-13(EAN): 9781433834042 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36770.00 T Наличие на складе: Нет в наличии. Описание: Rauch and McLean bridge the gap between neuroscience research and the treatment of PTSD patients. Individuals with PTSD have developed automatic associations between specific stimuli and traumatic events. As a result, these individuals experience intense fear when exposed to the stimuli, even though the original threat is no longer present. This book presents prolonged exposure therapy (PE), a specific manualized exposure therapy program for PTSD. A variant of exposure therapy, PE is a cognitive behavioral approach designed to reduce pathological anxiety and related emotions by helping patients approach relatively safe but distress-provoking thoughts, memories, situations, and stimuli, with the goal of reducing unhelpful emotional reactions to those stimuli. Informed by extensive research but written for clinicians, the book explains how neuroscience can guide our application of the three key components of PE: ( ) psychoeducation about the nature of trauma, (2) in vivo exposure to trauma reminders, and (3) imaginal exposure to the memory of the traumatic event followed by processing of the imaginal and other exposures.
Transforming yourself into a super-successful person?
Yes - this kind of transformation CAN happen - and this book will show you how do it.
The brain is the most magnificent, powerful thing the universe have every created. It is responsible for consciousness, for our experience, and to our behavior. brain scans have revealed that successful people have different brains than the brains of other, average people. And if that's not enough, recent studies have showed that our brain is constantly changing itself, according to our behavior This outstanding revelation means that you are not a victim of who you are - you can change your brain and become the best version of yourself - if you only knew how to use neuroplasticity.
In this outstanding book, you will expose the truth about the brain and its plasticity, discover how you can change who you are, and learn how to discipline your brain to create successful ideas, positive emotions, good habits, and much, much more
Here's what you can find inside:
Discover how ANYONE can rewire his brain, and get a step-by-step guide to doing so
Get beginner exercises for developing a powerful brain
Unlearn bad habits and design your brain for success
Develop self-discipline, self-control and a burning motivation to accomplish your goals
And much, much more
The brain is the most magical tool you can use to experience life at its best. No matter what your goals are - if your brain is shaped in a way that is not helpful, you will never achieve them. But now, with the latest studies, you can learn what to do in order to transform yourself into a superhuman
Scroll up, click on "Buy Now with 1-Click", and Get Your Copy NOW
Автор: Hanson Rick Название: Buddha`s Brain: The Practical Neuroscience of Happiness, Love, and Wisdom (16pt Large Print Edition) ISBN: 036932367X ISBN-13(EAN): 9780369323675 Издательство: Неизвестно Рейтинг: Цена: 41670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Jesus, Moses, Mohammed, Gandhi, and the Buddha all had brains built essentially like anyone else`s, yet they were able to harness their thoughts and shape their patterns of thinking in ways that changed history. With new breakthroughs in modern neuroscience and the wisdom of thousands of years of contemplative practice, it is possible for us to ...
Автор: Best Talitha Название: Nutrition for Brain Health and Cognitive Performance ISBN: 1466570024 ISBN-13(EAN): 9781466570023 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Public awareness of the role diet plays in brain function has been steadily increasing. This has led to significant development of new products, dietary supplements, functional foods, nutraceuticals and public health recommendations for maintaining brain function. Nutrition for Brain Health and Cognitive Performance presents a detailed and innovative scientific summary of nutrition-cognition research to provide valuable information regarding nutrition and lifestyle choices for cognitive health. Internationally recognised scholars along with the next generation of researchers have contributed chapters that present a valuable resource for health professionals, teachers, researchers and the general public.
The book critically reviews the evidence surrounding the impact of dietary patterns and nutrition on brain function and cognitive performance. It covers diverse topics such as:
Innovative new technologies that assess brain function
Tools for measuring mood and its relation to nutrition
How a diet rich in fruits and vegetables coupled with low consumption of meats can prevent cognitive decline in ageing adults
Effects of glucose, omega 3s, vitamins and minerals, nutraceuticals and flavonoids on cognitive performance
Cognitive benefits of herbal extracts such as ginseng, ginkgo biloba and green tea
Use of technology such as neuroimaging and noninvasive brain stimulation (NBS) to capture nutrition effects on cognition and brain function
Presenting state-of-the-art scientific evidence, challenges, and potential applications within this exciting field, the book promotes and extends the research, teaches the process of research in this area, and promotes a collaborative understanding of the field between industry and academia. It gives you a balance of rigorous scientific information and analysis on the impact of dietary patterns, nutritional components and research processes to support brain health and performance claims and knowledge.
Автор: Lee Jonathan Название: Rewire Your Anxious Brain: Overcome Anxiety, Panic Attacks, Fear, Worry, and Shyness Using Neuroscience. ISBN: 0009781927 ISBN-13(EAN): 9780009781926 Издательство: Неизвестно Рейтинг: Цена: 18380.00 T Наличие на складе: Нет в наличии. Описание: How to Rewire your Anxious Brain step by step even you don`t have many time. Do you suffer from anxiety and looking for a way to overcome fear?
Автор: Milner, David (professor Of Cognitive Neuroscience, Professor Of Cognitive Neuroscience, University Of Durham) Goodale, Mel (canada Research Chair In Название: Visual brain in action ISBN: 0198524722 ISBN-13(EAN): 9780198524724 Издательство: Oxford Academ Рейтинг: Цена: 72870.00 T Наличие на складе: Поставка под заказ. Описание: First published in 1995, The Visual Brain in Action remains a seminal publication in the cognitive sciences. For this new edition, a very substantial and illustrated epilogue has been added to the book in which Milner and Goodale review the key developments that support or challenge the views that were put forward in the first edition.
Автор: Cohen Ronald A., Sweet Lawrence H. Название: Brain Imaging in Behavioral Medicine and Clinical Neuroscience ISBN: 1441963723 ISBN-13(EAN): 9781441963727 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Поставка под заказ. Описание: This book provides a broad coverage of current research trends in the clinical application of brain neuroimaging methods in the context of behavioral medicine, neuropsychology, and related areas of medical psychology.
Автор: Lemmons Malcolm Название: Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy ISBN: 1544507372 ISBN-13(EAN): 9781544507378 Издательство: Неизвестно Рейтинг: Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.
It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing.
Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
Автор: Pinkhasov M., Nair R. Название: Real Luxury: How Luxury Brands Can Create Value for the Long Term ISBN: 1349484237 ISBN-13(EAN): 9781349484232 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
