Flower of Capitalism: South Korean Advertising at a Crossroads, Olga Fedorenko
: Taylor Timothy D. : The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture ISBN: 022615162X ISBN-13(EAN): 9780226151625 : Wiley : : 26400.00 T : . : From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
: Marinescu Valentina : The Global Impact of South Korean Popular Culture: Hallyu Unbound ISBN: 0739193376 ISBN-13(EAN): 9780739193372 : : : 183920.00 T : . : This book presents the reception of Hallyu ("the Korean Wave") and the real and imaginary "maps" of the export of South Korean cultural products around the world. It is an interdisciplinary and multicultural approach to the impact of Hallyu, including chapters on the effects of South Korean culture on countries in Europe, the Americas, and Asia.
: Olga Fedorenko : Flower of Capitalism: South Korean Advertising at a Crossroads ISBN: 0824893247 ISBN-13(EAN): 9780824893248 : Mare Nostrum (Eurospan) : : 23410.00 T : . : An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term "flower of capitalism" is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands.
This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised.
Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
: Iqani, Mehita (university Of The Witwatersrand, Johannesburg, South Africa) : African luxury branding ISBN: 1032129611 ISBN-13(EAN): 9781032129617 : Taylor&Francis : : 45930.00 T : . : Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
: Yoon, Hyunsun (Catherine) : Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 : Taylor&Francis : : 57150.00 T : . : Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
: Floribert Patrick C. Endong : Deconstructing Images of the Global South Through Media Representations and Communication ISBN: 1522598219 ISBN-13(EAN): 9781522598213 : Mare Nostrum (Eurospan) : : 174630.00 T : . : The human condition has continued to improve phenomenally in today's world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling.
Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world's perception of developing countries through media coverage.
: Floribert Patrick C. Endong : Deconstructing Images of the Global South Through Media Representations and Communication ISBN: 1522598227 ISBN-13(EAN): 9781522598220 : Mare Nostrum (Eurospan) : 146910.00 T : . : The human condition has continued to improve phenomenally in today's world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling. Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world's perception of developing countries through media coverage.
”You’re either buried with your crystals or your shotgun.” That laconic comment captures the hippies-versus-hicks conflict that divides, and in some ways defines, modern-day homesteaders. It also reveals that back to-the-landers, though they may seek lives off the grid, remain connected to the most pressing questions confronting the United States today.
Jason Strange shows where homesteaders fit, and don't fit, within contemporary America. Blending history with personal stories, Strange visits pig roasts and bohemian work parties to find people engaged in a lifestyle that offers challenge and fulfillment for those in search of virtues like self-employment, frugality, contact with nature, and escape from the mainstream. He also lays bare the vast differences in education and opportunity that leave some homesteaders dispossessed while charting the tensions that arise when people seek refuge from the ills of modern society—only to find themselves indelibly marked by the system they dreamed of escaping.
: Roy : Korean Wave in South Asia ISBN: 9811687099 ISBN-13(EAN): 9789811687099 : Springer : : 102480.00 T : . : This book is a systematic investigation of Korean cultural wave in South Asia, discovering and analysing the dynamics of fandom, mechanism of media industry and growing phenomena of Korean culture in this part of the world.
: Choi, Chungmoo : Healing historical trauma in south korean film and literature ISBN: 0367650371 ISBN-13(EAN): 9780367650377 : Taylor&Francis : : 39800.00 T : . : Through South Korean filmic and literary texts, this book explores affect and ethics in the healing of historical trauma, as alternatives to the measures of transitional justice in want of national unity.
