Global Strategic Management in the Service Industry: A Perspective of the New Era, Saloomeh Tabari, Wei Chen

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Tulika Sood
Название: Strategic Marketing Management and Tactics in the Service Industry
ISBN: 1522524754 ISBN-13(EAN): 9781522524755
Издательство: Mare Nostrum (Eurospan)
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Цена: 204210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Автор: Shai Rozenes, Yuval Cohen
Название: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
ISBN: 1522520848 ISBN-13(EAN): 9781522520849
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
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Описание: Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.

Автор: Luisa Cagica Carvalho, Lurdes Calisto, Nuno Gustavo
Название: Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
ISBN: 1522599371 ISBN-13(EAN): 9781522599371
Издательство: Mare Nostrum (Eurospan)
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Автор: Luisa Cagica Carvalho, Lurdes Calisto, Nuno Gustavo
Название: Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
ISBN: 1522599363 ISBN-13(EAN): 9781522599364
Издательство: Mare Nostrum (Eurospan)
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Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Автор: Leslie P. Willcocks,Mary C. Lacity,Andrew Craig
Название: South Africa?€™s BPO Service Advantage: Becoming Strategic in the Global Marketplace
ISBN: 1137474041 ISBN-13(EAN): 9781137474049
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on Sou

Автор: Dev Nathan, Meenu Tewari, Sandip Sarkar
Название: Development with Global Value Chains: Upgrading and Innovation in Asia
ISBN: 1107104637 ISBN-13(EAN): 9781107104631
Издательство: Cambridge Academ
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Цена: 104550.00 T
Наличие на складе: Невозможна поставка.
Описание: Can firms and economies utilize global value chains (GVC) for development? How can they move from low-income to middle-income and even high-income status? This book addresses these questions through a series of case studies examining upgradation and innovation by firms operating in GVCs in Asia.

Автор: Dev Nathan, Meenu Tewari, Sandip Sarkar
Название: Development with Global Value Chains: Upgrading and Innovation in Asia
ISBN: 1108733840 ISBN-13(EAN): 9781108733847
Издательство: Cambridge Academ
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Цена: 38010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Can firms and economies utilize global value chains (GVC) for development? How can they move from low-income to middle-income and even high-income status? This book addresses these questions through a series of case studies examining upgradation and innovation by firms operating in GVCs in Asia.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
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Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Автор: Hatem El-Gohary, David John Edwards, Riyad Eid
Название: Global Perspectives on Religious Tourism and Pilgrimage
ISBN: 1522527966 ISBN-13(EAN): 9781522527961
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides emerging research on religious tourism, the cultural impact of religion, and religiosity`s impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism`s impact on the world economy and the growing research in religious tourism. This book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 1799826031 ISBN-13(EAN): 9781799826033
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. The book explores the relationship between tourism, hotel management, transportation, international trade, cargo and supply chain management.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 179982604X ISBN-13(EAN): 9781799826040
Издательство: Mare Nostrum (Eurospan)
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Цена: 152460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries.

Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.