Brand Fusion: Purpose-driven brand strategy, Terry Smith, Tom Williams
Автор: Khononov Vladik Название: Learning Domain-Driven Design: Aligning Software Architecture and Business Strategy ISBN: 1098100131 ISBN-13(EAN): 9781098100131 Издательство: Wiley Рейтинг: Цена: 55960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This practical book provides you with a set of core patterns, principles, and practices for analyzing business domains, understanding business strategy, and, most importantly, aligning software design with its business needs.
Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Woods, Patrick Название: Brand strategy canvas ISBN: 148425158X ISBN-13(EAN): 9781484251584 Издательство: Springer Рейтинг: Цена: 41920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: User level: Beginning
Автор: James Everhart Название: Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics ISBN: 1637421737 ISBN-13(EAN): 9781637421734 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Автор: Steenkamp, Jan-benedict Название: Global brand strategy ISBN: 1349956996 ISBN-13(EAN): 9781349956999 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Автор: Duffy Sean Название: International Brand Strategy: A Guide to Achieving Global Brand Growth ISBN: 1789666317 ISBN-13(EAN): 9781789666311 Издательство: Неизвестно Цена: 211050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
Автор: Kincaid David Название: The Brand-Driven CEO: Embedding Brand Into Business Strategy ISBN: 1442649852 ISBN-13(EAN): 9781442649859 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Автор: Courtney Toni Название: Influence from the Inside Out: Your #1 strategy for growing your leadership, voice and brand ISBN: 064828123X ISBN-13(EAN): 9780648281238 Издательство: Неизвестно Рейтинг: Цена: 22930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Do you want to be heard, recognised and others to follow you? This happens through building influence. This book is for leaders who want to build their leadership voice and brand. I`ll help you connect into what`s most important to strengthen you and your relationships, so you can be the leader you want to be and build the career you want.
Автор: Lee Название: The Strategy of Global Branding and Brand Equity ISBN: 0415749107 ISBN-13(EAN): 9780415749107 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
