Marketing analysis in sport business, Byon, Kevin K. Yim, Brian H. Zhang, James J. (university Of Georgia, Usa)
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
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Автор: Lefevre Heather Название: Brain Surfing: The Top Marketing Strategy Minds in the World ISBN: 0996854606 ISBN-13(EAN): 9780996854603 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Автор: Sabyasachi Dasgupta, Priya Grover Название: Optimizing Millennial Consumer Engagement With Mood Analysis ISBN: 1522556907 ISBN-13(EAN): 9781522556909 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Автор: Doole Название: International Marketing Analysis Development 9E ISBN: 1473778697 ISBN-13(EAN): 9781473778696 Издательство: Cengage Learning Рейтинг: Цена: 53580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The latest book in Paul Hoses tour de force Drumset for Beginners series takes aim at the behemoth genre of Jazz. Combining historical context and stylistic awareness with progressive technical exercises and performance pieces a comprehensive, cross-genre foundation is achieved. This beautifully illustrated book includes access to extensive online material, including performance tracks and play-alongs as well as video demonstrations.This dynamic series of books is not only for the beginner who has never played before, they are for those wishing to explore new areas of their playing and genres of music for the first time. They are
Автор: Steffen Jorgensen; Georges Zaccour Название: Dynamic Competitive Analysis in Marketing ISBN: 3540616136 ISBN-13(EAN): 9783540616139 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation.
Автор: Tamilia Robert D., Ferrell O. C., Hopkins Karen Название: Marketing Channels and Supply Chain Networks in North America: A Historical Analysis ISBN: 303044869X ISBN-13(EAN): 9783030448691 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
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