Sales management for improved organizational competitiveness and performance,
Автор: Bernstein Ruth, Salipante Paul, Weisinger Judith Название: Performance Through Diversity and Inclusion: Leveraging Organizational Practices for Equity and Results ISBN: 0367421798 ISBN-13(EAN): 9780367421793 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Автор: Bernstein Ruth, Salipante Paul, Weisinger Judith Название: Performance Through Diversity and Inclusion: Leveraging Organizational Practices for Equity and Results ISBN: 036742178X ISBN-13(EAN): 9780367421786 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Автор: Jose Duarte Santos Название: Sales Management for Improved Organizational Competitiveness and Performance ISBN: 1668434318 ISBN-13(EAN): 9781668434314 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 175560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.
Автор: Bruno Miguel Sousa, Jose Duarte Santos Название: Promoting Organizational Performance Through 5G and Agile Marketing ISBN: 1668455242 ISBN-13(EAN): 9781668455241 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Автор: Bruno Miguel Sousa, Jose Duarte Santos Название: Promoting Organizational Performance Through 5G and Agile Marketing ISBN: 1668455234 ISBN-13(EAN): 9781668455234 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 257790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Автор: T. Panek, Elliot Название: Corporate Social Responsibility and Governance ISBN: 0367715902 ISBN-13(EAN): 9780367715908 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate social responsibility (CSR) has been developed into a crucial corporate and organizational issue around the world. It has been incorporated within various sectors, countries and includes many types of activities and dimensions.
Автор: Kotler Philip Et Al Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers ISBN: 9813201967 ISBN-13(EAN): 9789813201965 Издательство: World Scientific Publishing Цена: 24290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.
Автор: Kotler Philip Et Al Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers ISBN: 9813201959 ISBN-13(EAN): 9789813201958 Издательство: World Scientific Publishing Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.
The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Автор: Kotler Philip Название: Asian Competitors: Marketing For Competitiveness In The Age ISBN: 9813275995 ISBN-13(EAN): 9789813275997 Издательство: World Scientific Publishing Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.
The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Автор: Luis Farinha Название: Driving Industrial Competitiveness With Innovative Design Principles ISBN: 1799836290 ISBN-13(EAN): 9781799836292 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 221760.00 T Наличие на складе: Нет в наличии. Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.
Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Автор: Luis Farinha Название: Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles ISBN: 1799836282 ISBN-13(EAN): 9781799836285 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.
Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
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