Knowledge Resistance in High-Choice Information Environments, Edited By Jesper Stromback, Asa Wikforss, Kathrin

Автор: Lees-Marshment Jennifer, Rudd Chris, Stromback Jesper
Название: Global political marketing
ISBN: 041550046X ISBN-13(EAN): 9780415500463
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.