Absolute essentials of business ethics, Stanwick, Peter A. Stanwick, Sarah D.
Автор: Charlesworth, Alan Название: Absolute Essentials of Digital Marketing ISBN: 0367611163 ISBN-13(EAN): 9780367611163 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Witcher, Barry Название: Absolute Essentials of Strategic Management ISBN: 1032177454 ISBN-13(EAN): 9781032177458 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lussier, Robert N. (springfield College, Usa) Sherman, Herbert (long Island University, Usa) Название: Business, society, and government essentials ISBN: 1032020334 ISBN-13(EAN): 9781032020334 Издательство: Taylor&Francis Рейтинг: Цена: 102070.00 T Наличие на складе: Нет в наличии. Описание: Understanding the interrelationship of business, society and government is vital to working at any level in an organization of any size.
Автор: Lussier, Robert N. Название: Business, Society and Government Essentials ISBN: 1032020342 ISBN-13(EAN): 9781032020341 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Нет в наличии.
Автор: Chesterman Simon Название: We, the Robots?: Regulating Artificial Intelligence and the Limits of the Law ISBN: 1316517683 ISBN-13(EAN): 9781316517680 Издательство: Cambridge Academ Рейтинг: Цена: 38010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Should we regulate artificial intelligence? Can we? From self-driving cars and high-speed trading to algorithmic decision-making, the way we live, work, and play is increasingly dependent on AI systems. This book examines how our laws are dealing with AI, as well as what additional rules and institutions are needed.
Your friend decides to order a pizza. President Obama decides to authorize the mission that leads to the death of Osama bin Laden. You decide that your business should launch a new product. What do these decisions have in common? They all require using the Three Pillar model of decision making. Our personal, leadership, and business decisions are based on a Law Pillar, a Strategy Pillar, and an Ethics Pillar.
The Three Pillar model originated in a leadership course that every Harvard MBA student takes before graduation. The Harvard course is based on three lenses of decision making: economics, law, and ethics. The Three Pillar model expands these lenses by replacing "economics" with "strategy." With this change the model becomes a powerful tool for personal and leadership decisions as well as business decisions.
This book takes you through four steps that enable you to use the Three Pillar model for business decisions:
Step One: Become a legally savvy leader. This does not require memorization of legal rules. Instead, you should understand how the law works in practice. Various surveys have identified the key legal areas that every business leader should understand: product liability, employment law, government regulation, intellectual property, contracts, and dispute resolution.
This book provides briefings on each area and shows how they impact your key stakeholders: customers, employees, government, and investors.
Step Two: Become an effective risk manager. After your briefings on the law, you are now ready to focus on the Law Pillar. The Law Pillar emphasizes risk management. This book explains how to manage the legal risks that constitute the main threat to your business success. For example, the chapter on product liability will describe how to make strategic new product decisions, how to isolate product risks by creating subsidiaries, and how to design new products to minimize the risk of being sued for selling a defective product.
Step Three: Align the Strategy Pillar with the Law Pillar to create value. Many leaders think that there is an inherent tension between the Strategy Pillar, with its value creation orientation, and the Law Pillar, with its risk management orientation. This book explains how you can overcome this tension and align the two pillars by focusing on the interests of each of your stakeholders. For example, by focusing on customer interests, a process designed to prevent product liability can be transformed into a powerful product development tool.
Step Four: Develop an ethical organization. Understanding the Ethics Pillar of decision making enables you to play a leadership role in developing compliance and values standards for your organization. This role requires that you "walk the talk" by using a principled process for making ethical decisions. By combining the Ethics Pillar with the Law Pillar and the Strategy Pillar, you can become a responsible corporate citizen while at the same time creating value for your shareholders and other stakeholders.
Once you master the Three Pillar model for business decisions, you can easily apply the model to personal decisions and to leadership in any organization.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Автор: Badiru, Adedeji Bodunde Название: Project management essentials ISBN: 0367431181 ISBN-13(EAN): 9780367431181 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Focus book presents the basic principles and practice of project management and simple analytics for project control. The overriding theme of the book is that every pursuit can be organized as a project.
Автор: Todd Kelsey Название: Introduction to Google Analytics ISBN: 1484228286 ISBN-13(EAN): 9781484228289 Издательство: Springer Рейтинг: Цена: 23280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn
Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Автор: Carl McDaniel Jr., Roger Gates Название: Marketing Research Essentials ISBN: 1119043077 ISBN-13(EAN): 9781119043072 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Поставка под заказ. Описание: In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, &nbs
Автор: Bloomfield, Stephen Название: Absolute essentials of corporate governance ISBN: 0367557851 ISBN-13(EAN): 9780367557850 Издательство: Taylor&Francis Рейтинг: Цена: 28570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.The author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context.
Автор: Seppala, Nina Название: Absolute Essentials of Business Behavioral Ethics ISBN: 0367275406 ISBN-13(EAN): 9780367275402 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an entertaining overview of how dishonesty and unethical behaviour has been studied in psychological experiments and the malleable nature of business ethics.
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