Foundations of global communication, Hafez, Kai (university Of Erfurt) Grune, Anne (university Of Erfurt)
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 30610.00 T Наличие на складе: Нет в наличии. Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Tuleja Elizabeth A. Название: Intercultural Communication for Global Business: How Leaders Communicate for Success ISBN: 0367375567 ISBN-13(EAN): 9780367375560 Издательство: Taylor&Francis Рейтинг: Цена: 83690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: John Bateman, Janina Wildfeuer, Tuomo Hiippala Название: Multimodality: Foundations, Research and Analysis – A Problem-Oriented Introduction ISBN: 3110479427 ISBN-13(EAN): 9783110479423 Издательство: Walter de Gruyter Цена: 37130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
The Best Way to Connect with Others and Build the Foundations of a Healthy Relationship, Through A Language in Harmony with The Universe
Автор: Anil Jacob Kunnel Название: Trust and Communication: Foundations of Interconnectivity ISBN: 363183974X ISBN-13(EAN): 9783631839744 Издательство: Peter Lang Рейтинг: Цена: 55550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In today’s global and digitalized world, the investigation of relational trust as part of social connections has remained a popular and interdisciplinary academic topic. This book explores the idea of trust as a basic type of information processing that might be as old as human existence but has gained new attention with the emergence of online communication channels. The result is a strategic reconsideration of the brain’s role in the formation of social relationships and a new look at how information might shape our confidence in others.
Автор: Baran Stanley J., Davis Dennis K. Название: Mass Communication Theory: Foundations, Ferment, and Future ISBN: 0190942770 ISBN-13(EAN): 9780190942779 Издательство: Oxford Academ Рейтинг: Цена: 170130.00 T Наличие на складе: Нет в наличии. Описание: Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.
Автор: Fuchs Christian Название: Foundations of Critical Theory: Media, Communication and Society Volume Two ISBN: 1032057890 ISBN-13(EAN): 9781032057897 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second volume of Christian Fuch`s Media, Communication and Society book series outlines key concepts and contemporary debates in critical theory.
Автор: Fuchs Christian Название: Foundations of Critical Theory: Media, Communication and Society Volume Two ISBN: 1032057866 ISBN-13(EAN): 9781032057866 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second volume of Christian Fuch`s Media, Communication and Society book series outlines key concepts and contemporary debates in critical theory.
Автор: Alan Jay Zaremba Название: Organizational Communication: Foundations for Collaboration ISBN: 179245032X ISBN-13(EAN): 9781792450327 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 108110.00 T Наличие на складе: Нет в наличии. Описание: Presents the theories of organisational communication and the practical applications of them. The book examines how culture, networks, ethics, new technology, information management, individual communication skill sets, and power are relevant to organisational communication and organisational communicators.
Автор: Jandt Fred E. Название: An Introduction to Intercultural Communication: Identities in a Global Community ISBN: 1483344304 ISBN-13(EAN): 9781483344300 Издательство: Sage Publications Рейтинг: Цена: 91870.00 T Наличие на складе: Нет в наличии. Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
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