Handbook of Research on Museum Management in the Digital Era, Bifulco Francesco, Tregua Marco
Автор: Joseph Kaswengi Название: Branding and Labeling in the Digital and Artificial Intelligence Era ISBN: 1536174998 ISBN-13(EAN): 9781536174991 Издательство: Nova Science Рейтинг: Цена: 89750.00 T Наличие на складе: Невозможна поставка. Описание: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Название: Managing Innovation and Cultural Management in the Digital Era ISBN: 1138885142 ISBN-13(EAN): 9781138885141 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Innovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as guests in the author’s podcast “Business of Collaboration” or in interviews with the Collabwith Magazine which she produces.
This is a powerful book full of practical frameworks and one-page canvases which act as reminders of the value of making needs and expectations explicit. The author provides frameworks and tools that can be used to support collaboration journeys across different sectors and organizations. She also offers clarity to the reader for their innovation journey and brings a new perspective on how to innovate and understand innovation.
Jara Pascual focuses on the importance of managing emotions and feelings of frustration which can be very common during a collaborative innovation process. She explores the interaction between Emotional Intelligence and business and shows how to remove and manage frustration and how to produce a positive outcome.
Innovation and Collaboration in the Digital Era will empower the reader to take action and show how to change your conversation about innovation and collaboration. “Jara Pascual, with colleague Celia Avila-Rauch, has been able to distill and apply the ability model of emotional intelligence to the art and science of innovation and innovation leadership. In our work we note that feelings are not always facts but that emotions as a form of data. More than that, emotions can assist or facilitate with decision making, creativity and innovation rather than getting in the way, but only if leaders are “smart” about emotions and develop and deploy their emotional intelligence skills.” Dr David R Caruso, Emotional Intelligence Skills Group, Founder Yale Center for Emotional Intelligence, Research Affiliate
Автор: Francesco Bifulco, Marco Tregua Название: Museum Management in the Digital Era ISBN: 1799896579 ISBN-13(EAN): 9781799896579 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 156150.00 T Наличие на складе: Нет в наличии. Описание: While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the experience context, and innovate the cultural industry. However, these tools need to be tested in order to understand the effects they have on both museum offerings and visitors. Further perspectives and insights are needed on the implementation of these digital instruments in museums.
Museum Management in the Digital Era combines theoretical efforts and empirical research to contribute to the debate on museum management in a digital context. It further observes, tracks, and assesses the ongoing changes brought on by digital solutions. Covering topics such as organizational change catalysts, sustainability of cultural heritage, and phygital experience, this book is an excellent resource for museum managers, museum curators, computer specialists, students and educators of higher education, researchers, and academicians.
Автор: Arne L. Bygdas, Stewart Clegg, Aina Landsverk Hagen Название: Media Management and Digital Transformation ISBN: 1138592080 ISBN-13(EAN): 9781138592087 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations.
Автор: Arne L. Bygdas, Stewart Clegg, Aina Landsverk Hagen Название: Media Management and Digital Transformation ISBN: 1138592072 ISBN-13(EAN): 9781138592070 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations.
Автор: Debashis Saha Название: Advances in Data Communications and Networking for Digital Business Transformation ISBN: 1522553231 ISBN-13(EAN): 9781522553236 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustaining a competitive edge in today’s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models.Advances in Data Communications and Networking for Digital Business Transformation is a critical scholarly resource that examines transformative technologies from the perspective of data communication and networking and research challenges faced by the industry and research and development laboratories. Featuring coverage on a broad range of topics such as routing protocols, network visualization, and corporate social responsibility, this book is geared towards executives, managers, academicians, researchers, and students.
Автор: Wynn Martin George Название: Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies ISBN: 1799877124 ISBN-13(EAN): 9781799877127 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 345570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as "disruptive" technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement.
Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, and transformable area systems, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Автор: Barbosa Belem, Filipe Sandra, Santos Claudia Amaral Название: Handbook of Research on Smart Management for Digital Transformation ISBN: 1799890082 ISBN-13(EAN): 9781799890089 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 250410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Analyses the drivers of digital transformation of businesses, assesses digital transformation success factors, and presents case studies of digital adoption by companies in different business sectors. The book provides valuable insights on best practices and success factors of digital transformation for relevant stakeholders.
Автор: Martin George Wynn Название: Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies ISBN: 1799877132 ISBN-13(EAN): 9781799877134 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Нет в наличии. Описание: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as "disruptive" technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement.
Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, and transformable area systems, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Автор: by Roland Geschwill; Martina Nieswandt Название: Lateral Management: A New Approach to Strategic Transformation in the Digital Era ISBN: 3030464954 ISBN-13(EAN): 9783030464950 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Prologue: Mail-order companies without catalogues, orchestras without conductors, self-determined footballers and five colours.- Creative Destruction - the Digital Revolution and its Consequences.- A brief history of the management ideas of the 20th century.- Cracks in the world view of classical management.- A Brief History of Successful Lateral Organizations.- Lateral Management in the 21st Century.- Epilogue.
Название: Marketing in the digital era ISBN: 3631745451 ISBN-13(EAN): 9783631745458 Издательство: Peter Lang Рейтинг: Цена: 63410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.
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