Media and Communication in the Soviet Union (1917-1953): General Perspectives, Postoutenko Kirill, Tikhomirov Alexey, Zakharine Dmitri
Автор: Croucher Stephen M. Название: Global Perspectives on Intercultural Communication ISBN: 1138860786 ISBN-13(EAN): 9781138860780 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
What is intercultural communication? How does perspective shape a person's definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.
Название: The Cambridge History of Russia, vol.1. From Early Rus` to 1689 ISBN: 1107639425 ISBN-13(EAN): 9781107639423 Издательство: Cambridge Academ Рейтинг: Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An authoritative history of Russia from early Rus` to the beginning of the reign of Peter the Great. Leading historians offer a comprehensive account of the formative `pre-Petrine` period of Russian history, before the process of Europeanisation had made a significant impact on society and culture.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
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The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: Global perspectives on intercultural communication ISBN: 1138860778 ISBN-13(EAN): 9781138860773 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What is intercultural communication? How does perspective shape a person’s definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.
Автор: Smith Название: Perspectives on Radio and Television ISBN: 1138978345 ISBN-13(EAN): 9781138978348 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
Название: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity ISBN: 1138281352 ISBN-13(EAN): 9781138281356 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Автор: Donnalyn Pompper Название: Climate and Sustainability Communication: Global Perspectives ISBN: 0367218585 ISBN-13(EAN): 9780367218584 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Climate and Sustainability Communication: Global Perspectives provides findings of seven empirical studies - from South Korea and China, to the U.S., and Zambia - on the interplay between mass media and climate and sustainability issues. The book offers new routes for theory building with solid recommendations and pathways for better un
Автор: Hendricks John Allen Название: Radio`s Second Century: Past, Present, and Future Perspectives ISBN: 081359846X ISBN-13(EAN): 9780813598468 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 39250.00 T Наличие на складе: Нет в наличии. Описание: Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Автор: Deborah Lupton Название: Data Selves: More–than–Human Perspectives ISBN: 1509536418 ISBN-13(EAN): 9781509536412 Издательство: Wiley Рейтинг: Цена: 52800.00 T Наличие на складе: Поставка под заказ. Описание: "As people use self-tracking devices and other digital technologies, they generate increasing quantities of personal information online. Lupton develops a fresh and intriguing perspective on how people make sense of and use their personal data, and what they know about others who use this information"--
Автор: Nicholas Benequista, Susan Abbott, Winston Mano, Paul Rothman Название: International Media Development: Historical Perspectives and New Frontiers ISBN: 1433151480 ISBN-13(EAN): 9781433151484 Издательство: Peter Lang Рейтинг: Цена: 51750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field—both researchers and practitioners—to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.
Автор: John Allen Hendricks Название: Radio`s Second Century: Past, Present, and Future Perspectives ISBN: 0813598478 ISBN-13(EAN): 9780813598475 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Нет в наличии. Описание: Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Автор: Watkins Brandi Название: Research Perspectives on Social Media Influencers and Brand Communication ISBN: 1793613613 ISBN-13(EAN): 9781793613615 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 119680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
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