Service Excellence in Tourism and Hospitality: Insights from Asia, Thirumaran K., Klimkeit Dirk, Tang Chun Meng

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Bintang Handayani, Hugues Seraphin, Maximiliano E. Korstanje
Название: Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities
ISBN: 1522573933 ISBN-13(EAN): 9781522573937
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.

Автор: Robert C. Ford, Michael C. Sturman
Название: Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
ISBN: 1544321503 ISBN-13(EAN): 9781544321509
Издательство: Sage Publications
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Цена: 151010.00 T
Наличие на складе: Невозможна поставка.
Описание: Preparing students for a career in hospitality management, the second edition reflects the latest changes in the service industry and newer developments related to sustainability and technology.

Название: Advances in hospitality and leisure
ISBN: 1787434885 ISBN-13(EAN): 9781787434882
Издательство: Emerald
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Цена: 112470.00 T
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Описание: Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism, providing a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective.

Название: Contemporary challenges of climate change, sustainable tourism consumption, and destination competitiveness
ISBN: 1787563448 ISBN-13(EAN): 9781787563445
Издательство: Emerald
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Цена: 107050.00 T
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Описание: This volume presents twenty updated and new theories of travelers` decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.

Название: Quality services and experiences in hospitality and tourism
ISBN: 1787563847 ISBN-13(EAN): 9781787563841
Издательство: Emerald
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Цена: 116530.00 T
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Описание: This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.

Название: Branding of tourist destinations
ISBN: 1787693740 ISBN-13(EAN): 9781787693746
Издательство: Emerald
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Цена: 97560.00 T
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Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Название: Applying partial least squares in tourism and hospitality research
ISBN: 1787567001 ISBN-13(EAN): 9781787567009
Издательство: Emerald
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Цена: 116530.00 T
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Описание: Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.

Название: Advances in hospitality and leisure
ISBN: 178769304X ISBN-13(EAN): 9781787693043
Издательство: Emerald
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Цена: 107050.00 T
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Описание: This fourteenth annual volume includes eight full papers and three research notes. As for data collection, most articles deploy either a quantitative or qualitative approach while two present conceptual models.

Название: Tourism and Retail
ISBN: 113808140X ISBN-13(EAN): 9781138081406
Издательство: Taylor&Francis
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Цена: 48990.00 T
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Описание:

Tourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out and roam its marketplaces? The nature of tourist shopping activity thus goes beyond mere functional purchasing into multi-sensory explorations of place and space. Awareness of the shifting nature of these attractions is crucial to retailers and place marketers, in this age of the internet, in order that the physical space of the market is also social and cultural space.

This book offers new perspectives on the intersection between tourism and retail research that is liminal to both fields yet central to the tourist experience, standing as an important and illuminating realm of consumer behaviour. It features a selection of multidisciplinary researchers' perspectives on tourist retail format and formation attractiveness for consumers, from the economist to the fashion retailer. By reviewing selected developments in space, place and behaviours within leisure, entertainment and recreational shopping, encompassing travel points, retail centres, sensory/festival marketplaces, leisure/cityscapes, department stores and fashion, the book offers thought-provoking insights into the past, present and future of tourist retail across a variety of global locations.

Given the emphasis upon consumer experience in place and space study and the apparent importance of retail activities within the tourism sphere, this book will be valuable reading for all those interested in retail, tourism and wider socio-cultural leisure environments and behaviours.

Автор: Somnath Chaudhuri, Nilanjan Ray
Название: GIS Applications in the Tourism and Hospitality Industry
ISBN: 1522550887 ISBN-13(EAN): 9781522550884
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry.GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the leisure travel industry, specifically the importance of GIS in trip planning, online bookings, and location-based services. Highlighting coverage on a wide range of topics such as cultural heritage tourism, geospatial collaborative tourism recommender systems, and decision support systems, this book is geared toward business managers, academicians, researchers, graduate-level students, and professionals looking for current research on the impact of GIS on recreational travel.

Автор: Debasish Batabyal
Название: Managing Sustainable Tourism Resources
ISBN: 1522557725 ISBN-13(EAN): 9781522557722
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations.Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.