Audiovisual Tourism Promotion: A Critical Overview, Bonelli Diego, Leotta Alfio

Автор: Arpita Mukherjee, Tanu M. Goyal, Bhavook Bhardwaj, Raj Kumar Shahi
Название: Institutional Framework for Collection of Statistics on Trade in Services: Four Pilot Surveys on Trade in Audiovisual, Logistics, Professional and Telecommunication Services
ISBN: 9332703671 ISBN-13(EAN): 9789332703674
Издательство: Mare Nostrum (Eurospan)
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Цена: 64680.00 T
Наличие на складе: Невозможна поставка.
Описание: Services sector is the largest contributor to India’s gross domestic product (GDP) and GDP growth. The share of services in international trade, foreign investment inflows and employment has increased over time. The share of India’s trade in services in its total trade is higher than the global average. Despite the growing importance of services sector to the Indian economy, the country does not have a robust institutional mechanism for collecting information on international trade in services. Non-availability of accurate database is a major hindrance towards framing appropriate policy for promoting services sector exports. In this context, the Directorate General of Commercial Intelligence and Statistics (DGCI&S), which has been mandated to develop a comprehensive database on India’s trade in services, engaged the Indian Council for Research on International Economic Relations (ICRIER), to conduct pilot surveys of four services sectors namely: audiovisual, logistics, professional and telecommunications services; examine the institutional and regulatory framework of trade in services data collection in select countries and make policy recommendations. The findings of the pilot surveys along with the issues faced and the way forward are presented in this report. This report will provide the policymakers a roadmap to develop a robust institutional and regulatory framework for data collection on trade in services, learning from the global best practices. The report will help businesses to understand the country’s strengths in export of services and the key export markets. It will provide academics and sector experts a detailed analysis of trade in select services sector.

Автор: Vailati Alex, Zamorano Villarreal Gabriela
Название: Ethnographies of `on Demand` Films: Anthropological Explorations of Commissioned Audiovisual Productions
ISBN: 3030789101 ISBN-13(EAN): 9783030789107
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the last two decades, the advent of cheap, user-friendly video technologies has contributed to a revolution in representational agency.

Автор: Szczepanik Petr, Zahrбdka Pavel, Macek Jakub
Название: Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective
ISBN: 3030448525 ISBN-13(EAN): 9783030448523
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU.

Автор: Szczepanik Petr, Zahrбdka Pavel, Macek Jakub
Название: Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective
ISBN: 3030448495 ISBN-13(EAN): 9783030448493
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Nicole Neatby
Название: From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967
ISBN: 0773554955 ISBN-13(EAN): 9780773554955
Издательство: Mare Nostrum (Eurospan)
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Цена: 104500.00 T
Наличие на складе: Невозможна поставка.
Описание: Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination in the decades leading up to Expo 67. The first comprehensive history of Quebec tourism promotion and travel writing, From Old Quebec to La Belle Province details changing marketing strategies and shows how these efforts consistently mirrored and strengthened French Quebec's evolving national identity. Nicole Neatby also takes into account the contentious role of English-speaking promoters in Montreal, belying the view that Quebec was unvaryingly represented and appreciated for being "old." Taking a comparative approach, Neatby draws on books and a wide array of newspapers, popular and specialized magazines, and written and visual sources from outside the tourist genre to reveal how the distinct national and cultural identities of English Canadians, Americans, and French Quebecers profoundly shaped their expectations and reactions to the province. From Old Quebec to La Belle Province traces and explains shifting promotional priorities for tourism and travel writers' varying reactions over the course of four decades, and how these attitudes harmonized with evolving national identities.

Автор: Subrt Jiřн
Название: The Sociology of Time: A Critical Overview
ISBN: 3030832880 ISBN-13(EAN): 9783030832889
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a critical, comparative study of the sociological literature, this book explores the term "time," and the various interconnections between time and a broad cluster of topics that create a conceptual labyrinth.

Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta
Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities
ISBN: 1799801489 ISBN-13(EAN): 9781799801481
Издательство: Mare Nostrum (Eurospan)
Цена: 121970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Название: Destination Management and Marketing: Breakthroughs in Research and Practice
ISBN: 1799824691 ISBN-13(EAN): 9781799824695
Издательство: Mare Nostrum (Eurospan)
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Цена: 308610.00 T
Наличие на складе: Нет в наличии.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Автор: Chekitan S. Dev, Chekitan Dev
Название: Hospitality Branding
ISBN: 0801452031 ISBN-13(EAN): 9780801452031
Издательство: Wiley EDC
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Цена: 123550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand.

Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Автор: Jackson
Название: A Practical Guide to Event Promotion
ISBN: 1138915343 ISBN-13(EAN): 9781138915343
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta
Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities
ISBN: 179980142X ISBN-13(EAN): 9781799801429
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 147840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.