Business Analytics: Data Science for Business Problems, Paczkowski Walter R.
Автор: Miller Thomas W. Jr. Название: Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R ISBN: 0133886557 ISBN-13(EAN): 9780133886559 Издательство: Pearson Education Рейтинг: Цена: 78530.00 T Наличие на складе: Поставка под заказ. Описание: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.
Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes:
The role of analytics in delivering effective messages on the web
Understanding the web by understanding its hidden structures
Being recognized on the web - and watching your own competitors
Visualizing networks and understanding communities within them
Measuring sentiment and making recommendations
Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics
Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Автор: Galit Shmueli, Peter C. Bruce, Nitin R. Patel Название: Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner ISBN: 1118729277 ISBN-13(EAN): 9781118729274 Издательство: Wiley Рейтинг: Цена: 118270.00 T Наличие на складе: Поставка под заказ. Описание: Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies.
Автор: Iman Rahimi, Amir H. Gandomi, Simon James Fong Название: Big data analytics in supply chain management ISBN: 0367407175 ISBN-13(EAN): 9780367407179 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses the results of a recent large-scale achievement on Big Data Analytics (BDA) topics among Supply Chain Management (SCM) professionals The book intends to show a diversity of supply chain management issues that may benefit from BDA, both in theory and practice.
Автор: Skillicorn, David B. Название: Cyberspace, data analytics, and policing ISBN: 036764276X ISBN-13(EAN): 9780367642761 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cyberspace, Data Analytics, and Policing surveys the changes that cyberspace has brought to criminality and to policing with enough technical content to expose the issues and suggest ways in which law enforcement organizations can adapt.
Автор: Shinde, Gitanjali Rahul (department Of Computer Engineering, Stes`s, Smt. Kashibai Navale College Of Engineering, Pune, India) Kalamkar, Asmita Balasa Название: Data analytics for coronavirus disease (covid-19) outbreak ISBN: 0367558467 ISBN-13(EAN): 9780367558468 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The focus of this book is data analytics for COVID-19 which includes an overview of COVID-19 in terms of epidemic/pandemic, data processing and knowledge extraction. Data sources, storage and platforms are discussed along with discussion on data models, their performance, different Big data techniques, tools and technologies.
Автор: C. Keith Harrison, Scott Bukstein Название: Sport Business Analytics ISBN: 1498761267 ISBN-13(EAN): 9781498761260 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Нет в наличии. Описание:
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Автор: Iv?n Palomares Carrascosa; Harsha Kumara Kalutarag Название: Data Analytics and Decision Support for Cybersecurity ISBN: 3319594389 ISBN-13(EAN): 9783319594385 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The book illustrates the inter-relationship between several data management, analytics and decision support techniques and methods commonly adopted in Cybersecurity-oriented frameworks. The recent advent of Big Data paradigms and the use of data science methods, has resulted in a higher demand for effective data-driven models that support decision-making at a strategic level. This motivates the need for defining novel data analytics and decision support approaches in a myriad of real-life scenarios and problems, with Cybersecurity-related domains being no exception.
This contributed volume comprises nine chapters, written by leading international researchers, covering a compilation of recent advances in Cybersecurity-related applications of data analytics and decision support approaches. In addition to theoretical studies and overviews of existing relevant literature, this book comprises a selection of application-oriented research contributions. The investigations undertaken across these chapters focus on diverse and critical Cybersecurity problems, such as Intrusion Detection, Insider Threats, Insider Threats, Collusion Detection, Run-Time Malware Detection, Intrusion Detection, E-Learning, Online Examinations, Cybersecurity noisy data removal, Secure Smart Power Systems, Security Visualization and Monitoring.
Researchers and professionals alike will find the chapters an essential read for further research on the topic.
Автор: Wolfgang Karl H?rdle; Henry Horng-Shing Lu; Xiaoto Название: Handbook of Big Data Analytics ISBN: 3319182838 ISBN-13(EAN): 9783319182834 Издательство: Springer Рейтинг: Цена: 260870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Addressing a broad range of big data analytics in cross-disciplinary applications, this essential handbook focuses on the statistical prospects offered by recent developments in this field. To do so, it covers statistical methods for high-dimensional problems, algorithmic designs, computation tools, analysis flows and the software-hardware co-designs that are needed to support insightful discoveries from big data. The book is primarily intended for statisticians, computer experts, engineers and application developers interested in using big data analytics with statistics. Readers should have a solid background in statistics and computer science.
Автор: Boris Deliba?i?; Jorge E. Hern?ndez; Jason Papatha Название: Decision Support Systems V – Big Data Analytics for Decision Making ISBN: 3319185322 ISBN-13(EAN): 9783319185323 Издательство: Springer Рейтинг: Цена: 37270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 'Big Data' Decision Making Use Cases.- The Roles of Big Data in the Decision-Support Process: An Empirical Investigation.- Cloud Enabled Big Data Business Platform for Logistics Services: A Research and Development Agenda.- Making Sense of Governmental Activities Over Social Media: A Data-Driven Approach.- Data-Mining and Expert Models for Predicting Injury Risk in Ski Resorts.- The Effects of Performance Ratios in Predicting Corporate Bankruptcy: The Italian Case.- A Tangible Collaborative Decision Support System for Various Variants of the Vehicle Routing Problem.- Decision Support Model for Participatory Management of Water Resource.- Modeling Interactions Among Criteria in MCDM Methods: A Review.
Автор: Sang C. Suh; Thomas Anthony Название: Big Data and Visual Analytics ISBN: 3319639153 ISBN-13(EAN): 9783319639154 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book provides users with cutting edge methods and technologies in the area of big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field. The authors present comprehensive educational resources on big data and visual analytics covering state-of-the art techniques on data analytics, data and information visualization, and visual analytics.
Each chapter covers specific topics related to big data and data analytics as virtual data machine, security of big data, big data applications, high performance computing cluster, and big data implementation techniques. Every chapter includes a description of an unique contribution to the area of big data and visual analytics.
This book is a valuable resource for researchers and professionals working in the area of big data, data analytics, and information visualization. Advanced-level students studying computer science will also find this book helpful as a secondary textbook or reference.
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