In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Автор: Sengupta Kiriti, Parik Nikita, Saha Amit Shankar Название: Ethos Literary Journal ISBN: 938788340X ISBN-13(EAN): 9789387883406 Издательство: Неизвестно Цена: 22990.00 T Наличие на складе: Невозможна поставка.
Автор: Craske, Oliver Название: Indian Sun ISBN: 0571350860 ISBN-13(EAN): 9780571350865 Издательство: Faber Рейтинг: Цена: 11430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `Fascinating.` Guardian`Superlative.` The Times`Definitive.` ObserverAs an icon of India, Ravi Shankar ranks not far below Gandhi or the Taj Mahal.
Автор: Shankar N Kashyap, Kashyap Название: Kangaroo Court ISBN: 1797945807 ISBN-13(EAN): 9781797945804 Издательство: Неизвестно Рейтинг: Цена: 31830.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Das Shankar Prasad Название: Statistical Physics of Liquids at Freezing and Beyond ISBN: 0521858399 ISBN-13(EAN): 9780521858397 Издательство: Cambridge University Press Рейтинг: Цена: 199320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploring important theories for understanding freezing and the liquid-glass transition, this book is useful for graduate students and researchers in soft-condensed matter physics, chemical physics and materials science. It details recent ideas and key developments, providing an up-to-date view of current understanding.
Автор: Ramesh Kala, Asopa Sanjuktaa, Shankar Shloka Название: Naad Anunaad ISBN: 9385665332 ISBN-13(EAN): 9789385665332 Издательство: Неизвестно Рейтинг: Цена: 24510.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Shankar Sri Sri Ravi Название: Celebrating Silence ISBN: 1907166963 ISBN-13(EAN): 9781907166969 Издательство: Неизвестно Рейтинг: Цена: 21770.00 T Наличие на складе: Невозможна поставка. Описание: Helen invites readers to learn what eczema is and how she deals with having itchy and inflamed skin on a daily basis. She explains how different creams, ointments and other treatments can help her skin to feel better and lets readers know about other ways she can be helped and supported. Ideal for children, parents, friends, teachers and nurses.
Автор: Etteth, Ravi Shankar Название: The Tiger By The River ISBN: 0552771821 ISBN-13(EAN): 9780552771825 Издательство: Random House - Penguin Рейтинг: Цена: 14070.00 T Наличие на складе: Нет в наличии.
Автор: Arjun Shankar Название: Brown Saviors and Their Others: Race, Caste, Labor, and the Global Politics of Help in India ISBN: 1478025093 ISBN-13(EAN): 9781478025092 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Brown Saviors and Their Others Arjun Shankar draws from his ethnographic work with an educational NGO to investigate the practices of “brown saviors”—globally mobile, dominant-caste, liberal Indian and Indian diasporic technocrats who drive India’s help economy. Shankar argues that these brown saviors actually reproduce many of the racialized values and ideologies associated with who and how to help that have been passed down from the colonial period, while masking other operations of power behind the racial politics of global brownness. In India, these operations of power center largely on the transnational labor politics of caste. Ever attentive to moments of discomfort and complicity, Shankar develops a method of “nervous ethnography” to uncover the global racial hierarchies, graded caste stratifications, urban/rural distinctions, and digital panaceas that shape the politics of help in India. Through nervous critique, Shankar introduces a framework for the study of the global help economies that reckons with the ongoing legacies of racial and caste capitalism.
Автор: Shankar Sri Sri Ravi Название: Patanjali Yoga Sutras ISBN: 1907166351 ISBN-13(EAN): 9781907166358 Издательство: Неизвестно Рейтинг: Цена: 21770.00 T Наличие на складе: Невозможна поставка.
Автор: Sankaranarayanan Dr Devanarayanan, Devan Mr Ajith Shankar Название: Physics in a Nutshell: A Companion for Competitive Tests ISBN: 1981791450 ISBN-13(EAN): 9781981791453 Издательство: Неизвестно Цена: 31010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book "PHYSICS IN A NUTSHELL: Companion for Success in Competitive Tests" contains a succinct and cogent coverage of the material dealt with for any Competitive Test like the Entrance Level test for admission to Professional Courses in a University.
Автор: Pingali Srinivas R., Prakash Shankar, Korem Jyothi R. Название: Digital Transformation Strategies: Theory and Practice ISBN: 9391370330 ISBN-13(EAN): 9789391370336 Издательство: Sage Publications Рейтинг: Цена: 55170.00 T Наличие на складе: Нет в наличии. Описание: This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies.
Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies.
This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies.
Key Features:
• Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business
• Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation
• Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives
• Assumes no prior understanding of strategy, product development or process innovation
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