Not on the Map: The Peculiar Histories of De Facto States, Seth Michael J.

Автор: Dickinson, Seth
Название: The Tyrant (Masquerade, 3)
ISBN: 152900327X ISBN-13(EAN): 9781529003277
Издательство: Pan Macmillan
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Цена: 8460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After fifteen years of lies and sacrifice, Baru has the power she`s always wanted. But can she really unmake this corrupt empire from within? This sweeping fantasy of politics and personal drama is utterly compelling.

Автор: Seth Vikram
Название: A Suitable Boy
ISBN: 1780227892 ISBN-13(EAN): 9781780227894
Издательство: Orion
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Цена: 15170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 20th-anniversary edition of the bestselling novel by Vikram Seth. Now a major BBC drama. NAMED ONE OF THE BBC`S 100 NOVELS THAT SHAPED OUR WORLD

Автор: Dickinson, Seth
Название: Monster
ISBN: 1447281225 ISBN-13(EAN): 9781447281221
Издательство: Pan Macmillan
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Цена: 8460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The gripping sequel to Seth Dickinson`s The Traitor, this is an extraordinary, Machiavellian fantasy of power and empire.

Автор: Seth,Vikram
Название: Two lives
ISBN: 0349117985 ISBN-13(EAN): 9780349117980
Издательство: Little Brown
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Цена: 15170.00 T
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Описание: * A story of love and survival amidst the great events of the twentieth century.

Автор: Seth Godin
Название: Purple Cow
ISBN: 014101640X ISBN-13(EAN): 9780141016405
Издательство: Random House - Penguin
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Цена: 9670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Автор: Dickinson Seth
Название: The Monster Baru Cormorant
ISBN: 0765380757 ISBN-13(EAN): 9780765380753
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 15320.00 T
Наличие на складе: Ожидается поступление.
Описание:

A breathtaking geopolitical epic fantasy, The Monster Baru Cormorant is the sequel to Seth Dickinson's fascinating tale (The Washington Post), The Traitor Baru Cormorant.

Her world was shattered by the Empire of Masks.
For the power to shatter the Masquerade,
She betrayed everyone she loved.

The traitor Baru Cormorant is now the cryptarch Agonist--a secret lord of the empire she's vowed to destroy.

Hunted by a mutinous admiral, haunted by the wound which has split her mind in two, Baru leads her dearest foes on an expedition for the secret of immortality. It's her chance to trigger a war that will consume the Masquerade.

But Baru's heart is broken, and she fears she can no longer tell justice from revenge...or her own desires from the will of the man who remade her.

Автор: Dickinson Seth
Название: The Tyrant Baru Cormorant
ISBN: 0765380773 ISBN-13(EAN): 9780765380777
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 17770.00 T
Наличие на складе: Ожидается поступление.

Автор: Godin, Seth
Название: Permission Marketing
ISBN: 0684856360 ISBN-13(EAN): 9780684856360
Издательство: Simon & Schuster
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Цена: 14490.00 T
Наличие на складе: Есть
Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."

Автор: Dickinson, Seth Green, Hank Kuang, R. F. Wells, Martha White, Kiersten
Название: From a certain point of view
ISBN: 152912462X ISBN-13(EAN): 9781529124620
Издательство: Random House - Penguin
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Цена: 17600.00 T
Наличие на складе: Нет в наличии.
Описание: To further celebrate the launch of this book and both companies` longstanding relationships with First Book, Penguin Random House will donate $100,000 to First Book, and Disney/Lucasfilm will donate 100,000 children`s books-valued at $1,000,000-to support First Book and their mission of providing equal access to quality education.

Автор: Godin, Seth
Название: Linchpin
ISBN: 0749953659 ISBN-13(EAN): 9780749953652
Издательство: Little Brown
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Цена: 5140.00 T
Наличие на складе: Есть
Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are

Автор: Stephens-Davidowitz Seth
Название: Everybody Lies
ISBN: 1408894734 ISBN-13(EAN): 9781408894736
Издательство: Bloomsbury
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Цена: 12860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess the truth.Insightful, funny and always surprising, Everybody Lies explores how this huge collection of data, unprecedented in human history, could just be the most important ever collected. It offers astonishing insights into the human psyche, revealing the biases deeply embedded within us, the questions we're afraid to ask that might be essential to our well-being, and the information we can use to change our culture for the better.

Автор: Godin Seth
Название: This Is Marketing: You Can`t Be Seen Until You Learn to See
ISBN: 0525540830 ISBN-13(EAN): 9780525540830
Издательство: Random House (USA)
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Цена: 15330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.