The Changing Role of SMEs in Global Business: Volume I: Paradigms of Opportunities and Challenges, Thrassou Alkis, Vrontis Demetris, Weber Yaakov

Автор: Matt Dominik T., Modrбk Vladimнr, Zsifkovits Helmut
Название: Industry 4.0 for Smes: Challenges, Opportunities and Requirements
ISBN: 3030254275 ISBN-13(EAN): 9783030254278
Издательство: Springer
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Цена: 26090.00 T
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Описание: This open access book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors.

Автор: Noor Hazlina Ahmad, Qaisar Iqbal, Hasliza Abdul Halim
Название: Challenges and Opportunities for SMEs in Industry 4.0
ISBN: 1799825779 ISBN-13(EAN): 9781799825777
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
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Описание: Small and medium enterprises (SMEs) have been widely acknowledged to be an important agent of development because of their potential for addressing unemployment, inequality, and poverty, as well as promoting inclusiveness in economic development. The sector is critical for achieving the country's sustainable growth. However, there is a lack of research on the adaptations SMEs are making in today's technologically driven market.

Challenges and Opportunities for SMEs in Industry 4.0 is a collection of innovative research on the methods and applications of modern business development and innovative strategies for small and medium enterprises in the age of smart industrialism. This book features a wide range of topics including business intelligence, collaborative manufacturing, and organizational networking. This reference source is ideally designed for managers, policymakers, economists, entrepreneurs, strategists, researchers, industrialists, academicians, educators, and students.

Автор: Noor Hazlina Ahmad, Qaisar Iqbal, Hasliza Abdul Halim
Название: Challenges and Opportunities for SMEs in Industry 4.0
ISBN: 1799825787 ISBN-13(EAN): 9781799825784
Издательство: Mare Nostrum (Eurospan)
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Цена: 147840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Small and medium enterprises (SMEs) have been widely acknowledged to be an important agent of development because of their potential for addressing unemployment, inequality, and poverty, as well as promoting inclusiveness in economic development. The sector is critical for achieving the country's sustainable growth. However, there is a lack of research on the adaptations SMEs are making in today's technologically driven market.

Challenges and Opportunities for SMEs in Industry 4.0 is a collection of innovative research on the methods and applications of modern business development and innovative strategies for small and medium enterprises in the age of smart industrialism. This book features a wide range of topics including business intelligence, collaborative manufacturing, and organizational networking. This reference source is ideally designed for managers, policymakers, economists, entrepreneurs, strategists, researchers, industrialists, academicians, educators, and students.

Автор: Thrassou Alkis, Vrontis Demetris, Weber Yaakov
Название: The Changing Role of Smes in Global Business: Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
ISBN: 3030458342 ISBN-13(EAN): 9783030458348
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Нет в наличии.
Описание:

Название: Changing role of smes in global business
ISBN: 303045830X ISBN-13(EAN): 9783030458300
Издательство: Springer
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Цена: 46570.00 T
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Описание:

Alkis Thrassou (Ed.)

Автор: Wu Shuang, Pantoja Felipe, Krey Nina
Название: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (Ams) Annual Conference
ISBN: 3030391671 ISBN-13(EAN): 9783030391676
Издательство: Springer
Цена: 214280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe

Автор: Coutinho Sousa Joana, Gaspar Jorge
Название: Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities
ISBN: 1522586792 ISBN-13(EAN): 9781522586791
Издательство: Mare Nostrum (Eurospan)
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Цена: 112860.00 T
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Описание: Presents research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). The book highlights a range of topics, including business analysis, market research, and intellectual property.

Автор: Joana Coutinho Sousa, Jorge Gaspar
Название: Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities
ISBN: 1522571558 ISBN-13(EAN): 9781522571551
Издательство: Mare Nostrum (Eurospan)
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Цена: 170010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.

Автор: Wu Shuang, Pantoja Felipe, Krey Nina
Название: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (Ams) Annual Conference
ISBN: 3030391647 ISBN-13(EAN): 9783030391645
Издательство: Springer
Рейтинг:
Цена: 214280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe

Автор: Phippen Andy, Lacohйe Hazel
Название: The Impact of Fibre Connectivity on Smes: Benefits and Business Opportunities
ISBN: 3319837664 ISBN-13(EAN): 9783319837666
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on research conducted over the last 3 years in Cornwall, UK, this new book explores the impact of the EU/BT funded introduction of fibre broadband on rural SMEs.

Автор: Egea, Denise
Название: Education in Central Asia A Kaleidoscope of Challenges and Opportunities
ISBN: 3030501264 ISBN-13(EAN): 9783030501266
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together internationally prominent scholars renowned for their work on post-Soviet republics, as well as outstanding emerging scholars native of Central Asia in order to discuss the state of education in the Central Asian Republics of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan.

Автор: Moreira Antуnio Carrizo
Название: Cases on Internationalization Challenges for SMEs, 1 volume
ISBN: 1799843874 ISBN-13(EAN): 9781799843870
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 154660.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the globalization process, firms are seeking to expand their activities to international markets but are also "feeling" expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.