The Oxford Handbook of Management in Emerging Markets, Grosse Robert, Meyer Klaus E.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Asian Development Bank
Название: Handbook on Anti-Money Laundering and Combating the Financing of Terrorism for Nonbank Financial Institutions
ISBN: 9292577611 ISBN-13(EAN): 9789292577612
Издательство: Mare Nostrum (Eurospan)
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Цена: 19230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook provides guidance to nonbank financial institutions (NBFIs) on how to manage risks related to money laundering and the financing of terrorism and is intended to assist NBFIs in developing and implementing policies and procedures to combat money laundering and the financing of terrorism. The information contained in the handbook should be adapted to reflect the nature of activities, products, and services offered by individual NBFIs as there is no “one size fits all” approach to the management of risk.

Автор: Wang Hong, Switlick Kimberly, Ortiz Christine
Название: Health Insurance Handbook: How to Make It Work
ISBN: 0821389823 ISBN-13(EAN): 9780821389829
Издательство: Mare Nostrum (Eurospan)
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Цена: 19410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many countries that subscribe to the Millennium Development Goals (MDGs) have committed to ensuring access to basic health services for their citizens. Health insurance has been considered and promoted as the major financing mechanism to improve access to health services, as well to provide financial risk protection. In Africa, several countries have already spent scarce time, money, and effort on health insurance initiatives. Ethiopia, Ghana, Kenya, Nigeria, Rwanda, and Tanzania are just a few of them. However, many of these schemes, both public and private, cover only a small proportion of the population, with the poor less likely to be covered. In fact, unless carefully designed to be pro-poor, health insurance can widen inequity as higher income groups are more likely to be insured and use health care services, taking advantage of their insurance coverage. Despite the many benefits that health insurance may offer, table 1.1 shows that the journey to implement insurance and achieve the benefits is challenging, long, and risky. Policy makers and technicians that support development and scale-up of health insurance must figure out how to increase their country’’s financing capacity, extend health insurance coverage to the hard-to-reach populations, expand benefits packages, and improve the performance of existing schemes.

Автор: Aleluia Joгo
Название: Emerald Handbook of Public-Private Partnerships in Developin
ISBN: 1787144941 ISBN-13(EAN): 9781787144941
Издательство: Emerald
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Цена: 184290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook aims to support policy-makers, national governments, national and regional public administrations, PPP officers, practitioners and academia in the design, implementation and assessment of appropriate responses to foster PPPs` uptake in the context of developing and emerging economies.

Автор: Erdoğdu M. Mustafa, Arun Thankom, Ahmad Imran Habib
Название: Handbook of Research on Green Economic Development Initiatives and Strategies
ISBN: 1522504400 ISBN-13(EAN): 9781522504405
Издательство: Mare Nostrum (Eurospan)
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Цена: 325250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Climate change is one of the most pressing issues facing the world today, as it affects all sectors of life, be it global economics or human rights activism; timely action is required to avoid global catastrophe. Understanding the importance of climate change mitigation, renewable energies, clean technologies, and green development has become necessary for effective leadership. The Handbook of Research on Green Economic Development Initiatives and Strategies provides the necessary information to reduce the climate change vulnerability of socio-economic systems in the most cost-effective manner. This handbook of research is ideal for policy makers, non-governmental organizations (NGOs), government agencies, businesses, and professionals looking to temper the effects of climate change.

Автор: United Nations Conference On Trade And Development
Название: Unctad handbook of statistics 2018
ISBN: 9211129346 ISBN-13(EAN): 9789211129342
Издательство: Mare Nostrum (Eurospan)
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Цена: 133980.00 T
Наличие на складе: Невозможна поставка.
Описание: Over the past 50 years, the UNCTAD Handbook of Statistics has evolved to incorporate new statistics and ensure that readers have access to the best possible information available. This year`s edition introduces `nowcasted` estimates for total merchandised trade, total services trade and Gross Domestic Product.

Название: Handbook on the Least Developed Country Category: Inclusion, Graduation and Special Support Measures, Third Edition
ISBN: 9211046920 ISBN-13(EAN): 9789211046922
Издательство: Mare Nostrum (Eurospan)
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Цена: 24950.00 T
Наличие на складе: Невозможна поставка.
Описание: This revised edition of the Handbook on the Least Developed Country Category builds upon and updates information made available in a previous edition released in October 2015. It further makes the methods and approaches used in the identification of least developed countries known to a wider audience.

Автор: Noor Hazlina Ahmad, T. Ramayah, Abdul Halim, Syed Abidur Rahman
Название: Handbook of Research on Small and Medium Enterprises in Developing Countries
ISBN: 1522521658 ISBN-13(EAN): 9781522521655
Издательство: Mare Nostrum (Eurospan)
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Цена: 247630.00 T
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Описание: Presents the latest research on the intentions, performance, and application models of independent firms. Featuring coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is designed for researchers, academics, and practitioners seeking current research on the different opportunities and challenges in relation to this business sector.

Название: UNCTAD Handbook of Statistics 2016 (English/French Edition)
ISBN: 9210120795 ISBN-13(EAN): 9789210120791
Издательство: Mare Nostrum (Eurospan)
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Цена: 129360.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides a comprehensive, reliable, coherent and comparable collection of statistical data relevant to the analysis of international trade, investment and development for individual countries, geographical regions and for selected economic groupings. The publication presents consolidated reference statistics describing how developing countries have evolved in the context of globalization.

Автор: Joel Cooper, Randall Fox, Jan Loeprick, Komal Mohindra
Название: Transfer Pricing and Developing Economies: A Handbook for Policy Makers and Practitioners
ISBN: 1464809690 ISBN-13(EAN): 9781464809699
Издательство: Mare Nostrum (Eurospan)
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Цена: 41760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook is part of the wider WBG engagement in supporting countries with Domestic Resource Mobilization. The publication aims to cover all relevant aspects that have to be considered when introducing or strengthening transfer pricing regimes aimed at addressing country specific risks and promoting compliance among taxpayers.

Название: Handbook for Developing Joint Crediting Mechanism Projects
ISBN: 9292577174 ISBN-13(EAN): 9789292577179
Издательство: Mare Nostrum (Eurospan)
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Цена: 20900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Joint Crediting Mechanism (JCM) is an emerging project-based bilateral off set crediting mechanism initiated by the Government of Japan to facilitate implementation of advanced low-carbon technologies for mitigating greenhouse gas (GHG) emissions in host countries. The Government of Japan has signed bilateral agreements with 16 countries, including 10 ADB developing members, for implementing JCM projects. JCM credits may be used to meet respective GHG emission reduction targets of relevant governments and project participants. This handbook provides the procedural steps of JCM project development cycle leading up to the issuance of JCM credits.