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Strategic advertising mechanisms, Gomez, Jorge David Fernandez


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Цена: 29480.00T
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При оформлении заказа до: 2025-08-04
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Автор: Gomez, Jorge David Fernandez
Название:  Strategic advertising mechanisms
ISBN: 9781789384307
Издательство: Intellect books
Классификация:



ISBN-10: 1789384303
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.34 кг.
Дата издания: 10.12.2021
Язык: English
Издание: New ed
Иллюстрации: 2 diagrams
Размер: 24.64 x 16.51 x 2.03 cm
Читательская аудитория: Professional & vocational
Подзаголовок: From copy strategy to iconic brands
Рейтинг:
Поставляется из: Англии
Описание: Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

Satellite Broadcast Systems Engineering

Автор: Jorge Matos Gomez
Название: Satellite Broadcast Systems Engineering
ISBN: 1580533132 ISBN-13(EAN): 9781580533133
Издательство: Artech House
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Цена: 105950.00 T
Наличие на складе: Нет в наличии.
Описание: Focusing on the analysis and design of satellite broadcast systems, this practical book gives you an integral understanding of the essential engineering aspects of these systems, and provides insight into the calculations of modern digital broadcasting by satellite. The book helps you master the basic technological principles of satellite broadcast systems, giving you the knowledge you need to efficiently design systems for top performance.

Renal Cell Carcinoma

Автор: Jesus M Fernandez-Gomez, Jorge Garcia-Rodriguez
Название: Renal Cell Carcinoma
ISBN: 1634824954 ISBN-13(EAN): 9781634824958
Издательство: Nova Science
Рейтинг:
Цена: 276660.00 T
Наличие на складе: Невозможна поставка.
Описание: Kidney cancer is the 10th most common cancer in Europe with overall mortality rates increasing until the late 1980s and early 1990s and thereafter, stabilised. Until recently, renal cell carcinoma (RCC) was thought to represent a monomorphic disease; however, modern genetic characterisation has demonstrated different subtypes with specific cell types and molecular metabolism. Imaging diagnostic methods are basic for staging and for new treatment strategies. Moreover, tumour biopsy has been reintroduced in the diagnostic armamentarium, mainly in patients with small masses but also when disseminated tumours need to be treated with new target therapies. Although TNM stage, Fuhrman grade and Eastern Oncology Group (ECOG) performance status are the most recognised prognostic factor in RCC, active research continues to determine new prognostic factors to classify different risks for death from RCC. Laparoscopy has gained widespread popularity because of a less morbidity and a faster post-operative convalescence. Partial laparoscopic nephrectomy is a demanding operation that can be made depending on the experience of the surgeon, the size or location of the tumour in the kidney. New robotic approaches are being introduced for nephron sparing surgery. Conversely, cardiac bypass can be necessary for resection of tumours with thrombus extending into the inferior vena cava above the level of hepatic veins. With the advent of modern ablative energies (cryotherapy or radiofrequency) for renal tumours in selected patients with percutaneous or laparoscopic techniques, it is now possible to achieve long cancer specific survival with decreased morbidity. A need for standardisation of follow-up after surgery with lifelong protocols has been recognised in last years. Finally, angiogenesis inhibitors have demonstrated a high probability of disease control in patients with metastatic renal carcinomas. Their indication as adjuvant in local advanced tumours as well as the role of nephrectomy in patients with metastatic disease is being evaluated in current clinical trials.

Emotionless

Автор: Gomez Camila Fernandez
Название: Emotionless
ISBN: 1524662763 ISBN-13(EAN): 9781524662769
Издательство: Неизвестно
Цена: 27980.00 T
Наличие на складе: Невозможна поставка.

The Modern Spain Sourcebook: A Cultural History from 1600 to the Present

Автор: Morcillo Aurora G., Gomez Maria Asuncion, Cruz-Fernandez Paula de la
Название: The Modern Spain Sourcebook: A Cultural History from 1600 to the Present
ISBN: 1474268978 ISBN-13(EAN): 9781474268974
Издательство: Bloomsbury Academic
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Цена: 95040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Incorporating a wide range of visual and translated written sources, The Modern Spain Sourcebook documents Spain's history from the Enlightenment to the present.

The book is thematically arranged and includes six key primary sources on ten significant areas of Spanish history, including the arts, work, education, religion, politics, sexuality and empire. As well as the book's overarching introduction, there are theme-specific introductions and vital historical context sections provided for the sources that are presented. There are also useful suggested analytical questions and helpful web link lists included throughout.

The Modern Spain Sourcebook covers political and economic history, but moves beyond this to provide a more complete picture of Spanish history through the sources selected with gender history, social history and cultural history coming to the fore. This is a crucial text containing a vital trove of primary material for all students of Spain and its history.



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