Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization, Grzegorczyk Malgorzata A.

Автор: Pooran Wynarczyk; Marina Ranga
Название: Technology, Commercialization and Gender
ISBN: 3319842757 ISBN-13(EAN): 9783319842752
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Поставка под заказ.
Описание: This book explores the gender dimension in technology commercialization through a collection of papers by internationally renowned scholars in the USA, Mexico and Europe.

Автор: Pooran Wynarczyk; Marina Ranga
Название: Technology, Commercialization and Gender
ISBN: 331949922X ISBN-13(EAN): 9783319499222
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the gender dimension in technology commercialization through a collection of papers by internationally renowned scholars in the USA, Mexico and Europe.

Автор: Sten A. Thore
Название: Technology Commercialization
ISBN: 1461353459 ISBN-13(EAN): 9781461353454
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology Commercialization: DEA and Related Analytical Methods for Evaluating The Use and Implementation of Technical Innovation examines both general Research & Development commercialization and targeted new product innovation.

Автор: Dodgson, Mark
Название: Technological collaboration in industry
ISBN: 1138577944 ISBN-13(EAN): 9781138577947
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume, originally published in 1993 is based on extensive research and draws together detailed global case studies illustrating a variety of issues from Japanese joint ventures to small business development. It considers the scope and scale of collaboration in order to assess the way successful companies have achieved their growth.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 1433115611 ISBN-13(EAN): 9781433115615
Издательство: Peter Lang
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Цена: 41780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 143311562X ISBN-13(EAN): 9781433115622
Издательство: Peter Lang
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Цена: 156490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
Название: Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 1522531505 ISBN-13(EAN): 9781522531500
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Wonglimpiyarat J.
Название: Technology Financing and Commercialization: Exploring the Challenges and How Nations Can Build Innovative Capacity
ISBN: 1349500682 ISBN-13(EAN): 9781349500680
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers insights on effective policies that can be applied to other economies in terms of using technology financing to foster technological innovations. It outlines the role of government in accelerating the nation`s innovative capacity by promoting technology investments that will achieve successful and sustainable economic development.

Автор: Wilen-daugenti, Tracey
Название: Society 3.0
ISBN: 143311691X ISBN-13(EAN): 9781433116919
Издательство: Peter Lang
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Цена: 35370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide for understanding the emerging societal forces that are shaping the future. It explores how evolving family structures, ways of balancing work and personal lives, and rapid technological advancements will transform the ways that US colleges and universities develop well-educated, career-oriented citizens.

Автор: Battis, Robert A.
Название: Technological innovation and economic change in the iron industry, 1850-1920
ISBN: 1138559687 ISBN-13(EAN): 9781138559684
Издательство: Taylor&Francis
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Цена: 25510.00 T
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Описание: Originally published in 1989 this study examines the development of the iron industry in the USA between 1839 and 1921 through the study of one of the leading merchant furnace companies. It provides a clear understanding of the destructive forces of industrial innovation and the place of creative entrepreneurship in the survival of the firm.

Автор: Pratika Mishra, Swati Oberoi Dham
Название: Application of Gaming in New Media Marketing
ISBN: 1522560645 ISBN-13(EAN): 9781522560647
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Автор: Knoblauch, Hubert Tuma, Rene Schnettler, Bernt
Название: Videography
ISBN: 3631636318 ISBN-13(EAN): 9783631636312
Издательство: Peter Lang
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Цена: 39330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.