Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Kershenbaum, Arik Название: The Zoologist`s Guide to the Galaxy ISBN: 0241986842 ISBN-13(EAN): 9780241986844 Издательство: Random House - Penguin Рейтинг: Цена: 9670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Times/Sunday Times Book of the Year DISCOVER HOW LIFE REALLY WORKS - ON EARTH AND IN SPACE 'A wonderfully insightful sidelong look at Earthly biology' Richard Dawkins'Crawls with curious facts' Sunday Times_________________________We are unprepared for the greatest discovery of modern science. Scientists are confident that there is alien life across the universe yet we have not moved beyond our perception of 'aliens' as Hollywood stereotypes. The time has come to abandon our fixation on alien monsters and place our expectations on solid scientific footing.
Using his own expert understanding of life on Earth and Darwin's theory of evolution - which applies throughout the universe - Cambridge zoologist Dr Arik Kershenbaum explains what alien life must be like. This is the story of how life really works, on Earth and in space. _________________________'An entertaining, eye-opening and, above all, a hopeful view of what - or who - might be out there in the cosmos' Philip Ball, author of Nature's Patterns'A fascinating insight into the deepest of questions: what might an alien actually look like' Lewis Dartnell, author of Origins'If you don't want to be surprised by extraterrestrial life, look no further than this lively overview of the laws of evolution that have produced life on earth' Frans de Waal, author of Mama's Last Hug
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 15940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Kershenbaum, Arik Название: The Zoologist`s Guide to the Galaxy ISBN: 024140679X ISBN-13(EAN): 9780241406793 Издательство: Random House - Penguin Рейтинг: Цена: 16710.00 T Наличие на складе: Нет в наличии. Описание: A Times/Sunday Times Book of the YearDISCOVER HOW LIFE REALLY WORKS - ON EARTH AND IN SPACE'I love The Zoologist's Guide to the Galaxy. Although it sets out to be (and is) about alien life, what emerges is a wonderfully insightful sidelong look at Earthly biology' Richard Dawkins, via Twitter'Crawls with curious facts' The Sunday TimesWe are unprepared for the greatest discovery of modern science. Scientists are confident that there is alien life across the universe yet we have not moved beyond our perception of 'aliens' as Hollywood stereotypes.
The time has come to abandon our fixation on alien monsters and place our expectations on solid scientific footing. Using his own expert understanding of life on Earth and Darwin's theory of evolution - which applies throughout the universe - Cambridge zoologist Dr Arik Kershenbaum explains what alien life must be like: how these creatures will move, socialise and communicate. For example, by observing fishes whose electrical pulses indicate social status, we can see that other planets might allow for communication by electricity.
As there was evolutionary pressure to wriggle along a sea floor, Earthling animals tend to have left/right symmetry; on planets where creatures evolved mid-air or in soupy tar they might be lacking any symmetry at all. Might there be an alien planet with supersonic animals? Will they scream with fear, act honestly, or have technology? Is the universe swarming with robots? Dr Kershenbaum uses cutting-edge science to paint an entertaining and compelling picture of extra-terrestrial life. The Zoologist's Guide to the Galaxy is the story of how life really works, on Earth and in space.
***'If you don't want to be surprised by extraterrestrial life, look no further than this lively overview of the laws of evolution that have produced life on earth' - Frans de Waal, author of Mama's Last Hug - Animal Emotions and What They Tell Us about Ourselves 'A fun, and thoroughly biological, exploration of possible and impossible alien beings. If you'd love to know what real aliens from other planets might really be like, this is the book for you' - Susan Blackmore, author of Seeing Myself'Surveying the deep-time of evolution on Earth and his own cutting-edge research into animal communication, Kershenbaum provides a fascinating insight into the deepest of questions: what might an alien actually look like'- Lewis Dartnell, author of Origins 'Arik Kershenbaum takes us on a joyous voyage of animal diversity and illustrates the singular importance of natural selection in explaining life - here on Earth - and what will likely be discovered throughout the galaxy. A stimulating read!' - Daniel T.
Blumstein, Professor of Ecology and Evolutionary Biology, University of California Los Angeles
Автор: Kershenbaum, Arik Название: The Zoologist`s Guide To The Galaxy ISBN: 1984881981 ISBN-13(EAN): 9781984881984 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A wildly fun and scientifically sound exploration of what alien life must be like Scientists are confident that life exists elsewhere in the universe. Yet rather than taking a realistic approach to what aliens might be like, we imagine that life on other planets is the stuff of science fiction. The time has come to abandon our fantasies of space invaders and movie monsters and place our expectations on solid scientific footing.
Using his own expert understanding of life on Earth and Darwin's theory of evolution--which applies throughout the universe--Cambridge zoologist Dr. Arik Kershenbaum explains what alien life must be like: how these creatures will move, socialize, and communicate.
Might there be an alien planet with supersonic animals? A moon where creatures have a language composed of smells? Will aliens scream with fear, act honestly, or have technology? The Zoologist's Guide to the Galaxy answers these questions using the latest science to tell the story of how life really works, on Earth and in space.
Автор: Pike Matt, Roper Arik, D`Andrea David V. Название: Head on a Pike: The Illustrated Lyrics of Matt Pike ISBN: 1644282232 ISBN-13(EAN): 9781644282236 Издательство: Неизвестно Цена: 17150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With dozens of full-color illustrations! This is a retrospective of musical poetry by heavy metal guitarist and frontman, Matt Pike, which spans twenty years beginning in 1998 with the album Art of Self Defense up to the latest release, the 2019 Grammy-Award winning record, Electric Messiah. Every chapter features brand-new artistic interpretations from the minds and hearts of an incredible cast of illustrators, tattooers, printmakers, and painters Pike has been trusted since the beginning to depict his vision. The cast of artists are Arik Roper, David V. D'Andrea, Santos, Brian Mercer, Skinner, Jondix, Stash, Tim Lehi, Jordan Barlow, and Derrick Snodgrass created brand new, never before seen works specifically inspired by each album, including one large illustration to define the chapter ahead and two additional vignettes that are directly inspired by the songs. Each has their own bold and iconic style that perfectly compliments the breadth of Pike's various works. These prolific artists transport the reader further into a far-away landscape of ominous Lovecraftian entities, shrouded in wondrous and esoteric darkness. Together, they have redefined the way we perceive Underground Doom Metal these past twenty years and it is our honor to showcase them together along with the incredible written word of Pike.
Автор: Weiss, Eyal, Название: Low-power and high-sensitivity magnetic sensors and systems / ISBN: 1630812439 ISBN-13(EAN): 9781630812430 Издательство: Artech House Рейтинг: Цена: 41890.00 T Наличие на складе: Нет в наличии. Описание: This comprehensive new resource analyzes sources of noise and clutter that magnetic sensing system developers encounter. This book guides practitioners in designing and building low noise and low power consumption magnetic measurement systems. Various examples of magnetic surveillance and survey systems are provided.
This book enables system designers to obtain an all-inclusive spectral understanding of typical sources of noise and clutter present in the system and environment for each application, in order to successfully design stable and sensitive low power magnetic sensing devices. Detection and localization methods are explored, as well as deterministic and heuristics algorithms which are an integral part of any magnetic sensing system. This book is aimed to eliminate some of the "black magic" manipulations present during low noise magnetic measurements.
The book meticulously describes, analyzes and quantifies the variables that affect low noise measurement systems. Readers are able to understand sources of measurements irregularities and how to effectively mitigate them. Moreover, this book also presents low power magnetometers and dedicated low noise sampling techniques.
In Active Electronically Scanned Arrays: Fundamentals and Applications, electromagnetics expert Dr. Arik D. Brown delivers a foundational treatment of active electronically scanned arrays (AESAs) ideal for engineering students and professionals. The distinguished author provides an overview of the primary subsystems of an AESA and detailed explanations of key design concepts and fundamentals for subsystems, including antenna array elements, transmit/receive modules, and beamformers.
Performance results for various AESA architectures often found in industry, including analog, subarrayed, and digital beamforming AESAs, are discussed. With a focus on practical knowledge and applications, Active Electronically Scanned Arrays: Fundamentals and Applications offers an accessible overview of a technology critical to the implementation of collision avoidance in cars, air surveillance radar, communication antennas, and defense technologies.
The book also includes:
A thorough introduction to AESAs, including a top-level block diagram view and explanations of key components and subsystems
Detailed explanations of the impact of AESAs on mission applications including Radar, Electronic Attack (EA), Electronic Support Measures (ESM), SIGINT and Communications
Comprehensive explorations of antenna array elements, transmit/receive modules, and beamformers including their purpose, functions, and practical design considerations
In-depth examinations of AESA architecture performance for current and future systems
Utility of AESAs for implementing adaptive beamforming for Electronic Counter-Countermeasures (ECCM)
Perfect for electrical engineers working with active electronically scanned arrays, electronic warfare technologies, radar, or communications, Active Electronically Scanned Arrays: Fundamentals and Applications will also prove to be an invaluable resource for defense students undertaking military education and training.
Автор: Landau David Название: Arik: The Life of Ariel Sharon ISBN: 1400042410 ISBN-13(EAN): 9781400042418 Издательство: Random House (USA) Рейтинг: Цена: 21460.00 T Наличие на складе: Нет в наличии.
Автор: Arik Murat Название: Understanding and Analyzing Competitive Dynamics: Methods, Processes, and Applications to a Regional Setting ISBN: 0739190393 ISBN-13(EAN): 9780739190395 Издательство: Bloomsbury Рейтинг: Цена: 91080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understanding and Analyzing Competitive Dynamics analyzes business and economic dynamics from an interdisciplinary perspective by incorporating tools and approaches from regional economic development, international business, and strategic management literature.
Автор: Arik Murat Название: Economic Impact or Contribution: Essays on Business and Community Relations ISBN: 1498516955 ISBN-13(EAN): 9781498516952 Издательство: Bloomsbury Рейтинг: Цена: 87120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book contributes to the applied regional economic literature by providing a framework for handling a diverse set of projects and providing detailed case studies of fieldwork regarding the health care industry, higher education institutions, the nonprofit sector, infrastructure investment, and a major musical entertainment event.
Автор: Bjorn Arik Название: So I Ran for Congress ISBN: 1974561933 ISBN-13(EAN): 9781974561933 Издательство: Неизвестно Цена: 17230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In 2016, Arik Bjorn ran against veteran Republican Congressman Joe "You Lie " Wilson as the Democratic Party/Green Party fusion candidate in South Carolina's Second Congressional District. Bjorn stepped forward at the registration deadline, as no legitimate Democratic Party candidate had emerged to run. "So I Ran for Congress" chronicles Bjorn's uncharacteristic first race for political office: "It was 2016, the Election to end all Elections. Bernie the Democratic-Socialist versus Hillary the Glass Ceiling Smasher--with an Orange Fascist-in-Waiting stomping about in Goliath-like fashion on the other end of the political spectrum. Yet Civilized Voters in South Carolina's Second Congressional District were in danger of having no champion for their Voice for a third straight election cycle." Bjorn, a single father, worked full-time as a public librarian while campaigning. He was only the second candidate ever endorsed by the South Carolina Democratic Party before its state primary. Bjorn was also endorsed by the National Education Association Fund, SC Equality, the Alliance for Retired Americans, the South Carolina AFL-CIO, as well as a number of national labor unions, including the International Brotherhood of Electrical Workers, the International Union of Painters and Allied Trades, the National Education Association and the Teamsters. The Bjorn for Congress campaign slogan was "There's a Better Way " From the preface: "Political campaigns are loaded with grind and reward. FEC deadlines, policy position research and debate prep are tedious and brain-wrenching, but occasionally you catch a glimpse of a Founding Father and Mother smiling at you from the Constitutional beyond. You are a major party federal candidate daring to speak on behalf of 'WE the People.' Just, wow." Arik Bjorn has eight books available on Amazon, including his first novel, "The Prodigal" (2020). "The Prodigal" took 25 years to complete, and is a contemporary, comedic reshaping of The Divine Comedy. Bjorn holds degrees in archaeology/ancient languages and library science. His writing has been featured on a number of national websites. He has been read by lots of folks in 190 countries. He resides in Columbia, South Carolina, and is mulling a run for Municipal Dogcatcher in 2024.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
