Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

The Indian Media Business: Pandemic and After, Kohli-Khandekar Vanita


Варианты приобретения
Цена: 41380.00T
Кол-во:
 о цене
Наличие: Отсутствует. 
Возможна поставка под заказ. Дата поступления на склад уточняется после оформления заказа


Добавить в корзину
в Мои желания

Автор: Kohli-Khandekar Vanita
Название:  The Indian Media Business: Pandemic and After
ISBN: 9789354790904
Издательство: Sage Publications
Издательство: Sage Publications Pvt. Ltd
Классификация:


ISBN-10: 9354790909
Обложка/Формат: Paperback
Страницы: 332
Вес: 0.51 кг.
Дата издания: 22.10.2021
Серия: Economics/Business/Finance
Язык: English
Издание: 5 revised edition
Размер: 23.39 x 15.60 x 1.88 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Business & management
Подзаголовок: Pandemic and after
Рейтинг:
Поставляется из: США
Описание: Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?

How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?

The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments. 


Media at war

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
Рейтинг:
Цена: 28040.00 T
Наличие на складе: Есть
Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy

Автор: Schwerdtfeger Patrick
Название: Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy
ISBN: 1949642402 ISBN-13(EAN): 9781949642407
Издательство: Неизвестно
Рейтинг:
Цена: 19490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Change = Opportunity


This is a difficult time, that's for sure, but it's also a time of enormous opportunity.

Entrepreneurs, small business owners, and self-employed professionals need to leverage these 8 trends to thrive in tomorrow's economy

Pandemic, Inc. offers a strategic roadmap for businesses navigating the Coronavirus COVID-19 pandemic and quarantine. The book details eight accelerating trends that form a convenient acronym:

S A L V A G E D


S: Self-sufficiency

A: Analytics

L: Liquidity

V: Virtualization

A: Automation

G: Government

E: Exponential Thinking

D: Decentralization


Change creates opportunity. Seize this moment We have never needed business leadership more than we do today. This books shows you how to survive, rebuild, and thrive in the post-COVID-19 economy. This book covers the following topics:

  • Big data, analytics, and the Internet of Things (IoT)
  • Machine learning and artificial intelligence
  • Robotics and automation
  • Blockchain and cryptocurrencies like Bitcoin
  • Job displacement and the future of work
  • Supply chain shocks caused by COVID-19
  • Social unrest including Black Lives Matter
  • Solvency issues including sovereign debt crises
  • Trade imbalances and Donald Trump's tariff trade war
  • The possible disintegration of the European Union
  • Solar power adoption, drone technology, 3D printing
  • Autonomous electric vehicles, transport as a service (TaaS)
  • Government social programs and Libertarian political views
  • Institutional blindness and disruptive innovation


About the Author


Patrick Schwerdtfeger is a business futurist and keynote speaker specializing in technology trends including artificial intelligence and blockchain. He's a regular speaker for Bloomberg TV and has lectured at numerous academic institutions including Stanford and Purdue Universities. Patrick has authored six books including Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain (Authority Publishing, 2018) and has spoken at hundreds of events around the world. He offers onsite and webinar-based programs for his clients.


Covid-19 in International Media: Global Pandemic Perspectives

Автор: Pollock John C., Vakoch Douglas A.
Название: Covid-19 in International Media: Global Pandemic Perspectives
ISBN: 1032020660 ISBN-13(EAN): 9781032020662
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.

Power, media and the covid-19 pandemic

Название: Power, media and the covid-19 pandemic
ISBN: 0367706326 ISBN-13(EAN): 9780367706326
Издательство: Taylor&Francis
Рейтинг:
Цена: 36740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection provides an in-depth, interdisciplinary critique of the acts of public communication disseminated during a major global crisis.

Power, Media and the Covid-19 Pandemic

Автор: Price Stuart, Harbisher Ben
Название: Power, Media and the Covid-19 Pandemic
ISBN: 036770630X ISBN-13(EAN): 9780367706302
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection provides an in-depth, interdisciplinary critique of the acts of public communication disseminated during a major global crisis.

Media Ownership and Control: Law, Economics and Policy in an Indian and International Context

Автор: Alison Sprague, Suzanne Rab
Название: Media Ownership and Control: Law, Economics and Policy in an Indian and International Context
ISBN: 1849466351 ISBN-13(EAN): 9781849466356
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 100320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets.

Media Ownership and Control: Law, Economics and Policy in an Indian and International Context

Автор: Alison Sprague, Suzanne Rab
Название: Media Ownership and Control: Law, Economics and Policy in an Indian and International Context
ISBN: 1509913890 ISBN-13(EAN): 9781509913893
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets.

Business Models and People Management in the Indian IT Industry

Название: Business Models and People Management in the Indian IT Industry
ISBN: 1138783188 ISBN-13(EAN): 9781138783188
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models.

This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment.

This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.


Business Models and People Management in the Indian IT Industry

Название: Business Models and People Management in the Indian IT Industry
ISBN: 1138295337 ISBN-13(EAN): 9781138295339
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models.

This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment.

This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.


Internet, Society and Culture: Communicative Practices Before and After the Internet

Автор: Tim Jordan
Название: Internet, Society and Culture: Communicative Practices Before and After the Internet
ISBN: 1441134875 ISBN-13(EAN): 9781441134875
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 147840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internet has changed the way we communicate and so changed society and culture. Internet, Society, and Culture offers an understanding of this change by examining two case studies of pre and post internet communication. The first case study is of letters sent to and from Australia in 1835-1858 and the second is a study of online gaming. In both case studies, the focus is on the ways communication is created. The result is the definition of two types of communication that are lived simultaneously in the twenty-first century. One type of communication is from before the internet and relies on the body having touched and created a message-for example, by attaching signature-to stabilise the nature of sender, message and receiver. Internet-dependant communication is different because no identity-marker can be trusted on the internet and so individuals' styles of communicating are used to stabilise the transmission of messages. Being after the internet means having to live these two contradictory forms of communication. >

Internet, Society and Culture: Communicative Practices Before and After the Internet

Автор: Tim Jordan
Название: Internet, Society and Culture: Communicative Practices Before and After the Internet
ISBN: 1628923482 ISBN-13(EAN): 9781628923483
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internet has changed the way we communicate and so changed society and culture. Internet, Society, and Culture offers an understanding of this change by examining two case studies of pre and post internet communication. The first case study is of letters sent to and from Australia in 1835-1858 and the second is a study of online gaming. In both case studies, the focus is on the ways communication is created. The result is the definition of two types of communication that are lived simultaneously in the twenty-first century. One type of communication is from before the internet and relies on the body having touched and created a message-for example, by attaching signature-to stabilise the nature of sender, message and receiver. Internet-dependant communication is different because no identity-marker can be trusted on the internet and so individuals' styles of communicating are used to stabilise the transmission of messages. Being after the internet means having to live these two contradictory forms of communication.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.



Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия