Автор: Nijssen Ed Название: Entrepreneurial Marketing ISBN: 0415722217 ISBN-13(EAN): 9780415722216 Издательство: Taylor&Francis Цена: 40820 T Наличие на складе: Поставка под заказ. Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Автор: Nijssen Edwin J. Название: Entrepreneurial Marketing: How to Develop Customer Demand ISBN: 036744531X ISBN-13(EAN): 9780367445317 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.
Автор: Andrea Caputo, Massimiliano M. Pellegrini, editors Название: The anatomy of entrepreneurial decisions : past, present and future research directions ISBN: 3030196844 ISBN-13(EAN): 9783030196844 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate how entrepreneurs address and deal with decision-making. The respective contributions highlight the latest empirical, theoretical and meta-research, and bridge the gap between literature on entrepreneurship, entrepreneurial and innovative behaviours with that on decision-making and negotiation. This book is one of the first to combine these streams of research, thereby offering a new and insightful addition to the field of entrepreneurship.
Автор: Richter Название: Entrepreneurial Innovation and Leadership ISBN: 3319717367 ISBN-13(EAN): 9783319717364 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking the themes of entrepreneurship, start-ups, innovation and collaboration, this book seeks to answer the urgent question of how countries and companies can stay competitive in an ever-changing digital environment.
Автор: David Audretsch; Erik Lehmann; Michele Meoli; Silv Название: University Evolution, Entrepreneurial Activity and Regional Competitiveness ISBN: 3319371940 ISBN-13(EAN): 9783319371948 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book aims to bring together different contributions highlighting how the recent changes that modify universities' activities, such as the necessity to internationalize and crucially rely on third party funding, and the new entrepreneurial trajectories stemming from the recent economic-financial crisis, contribute to emphasize the existing differences between successful and lagging regions, as occurred at a country level (e.g. Southern Europe). This book should be of interest to economists, sociologists, political scientists as well as to policy makers and practitioners involved in the creation of value at a local level.
Название: Entrepreneurial Marketing and International New Ventures ISBN: 0367456397 ISBN-13(EAN): 9780367456399 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
Автор: Prof. Dr. Malte Brettel; Jan Boehm Название: Entrepreneurial Orientation in Academia ISBN: 3835009338 ISBN-13(EAN): 9783835009332 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on the concept of entrepreneurial orientation, Jan Boehm elaborates on the relationship between dimensions of entrepreneurial orientation - such as autonomy, innovativeness, proactiveness, competitiveness, risk-taking, and interdisciplinarity - and technology transfer performance of U.S. universities.
Автор: Marta Peris-Ortiz; Jaime Alonso G?mez; Jos? M. Mer Название: Entrepreneurial Universities ISBN: 3319479482 ISBN-13(EAN): 9783319479484 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a set of experiences illustrating the advantages of communicating and encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt entrepreneurial strategy without disrupting the quality of teaching and research. Featuring initiatives from institutions around the world, the authors argue that the increasing importance of knowledge in the technical and social dimensions of today’s world provides greater relevance to the entrepreneurial university. In this context, universities transcend their traditional focus on teaching and basic research to carry out technology transfers, marketing ideas, and patent registrations, and incorporate spin-off companies that contribute to industrial innovations, economic growth, and job creation. In the teaching dimension, the entrepreneurial university represents a focus on programs which train students in the applications and most advanced practices in knowledge-driven fields. The book addresses such questions as:Can marketing ideas deteriorate the quality of research in the long term?What importance does the cultural framework have for an entrepreneurial education?What circumstances and programs facilitate spin-offs in universitiesWhat are the key features of entrepreneurial universities? In reference to entrepreneurship education in its broadest sense, then, it corresponds to the framework of ideas and general features on which entrepreneurship is founded: in-depth knowledge of the projects or ventures which they wish to carry out, capacity to perceive the relevant characteristics of the environment, and the leadership and goal setting skills to achieve success.
Автор: Piero Formica Название: Entrepreneurial Renaissance ISBN: 3319526596 ISBN-13(EAN): 9783319526591 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the parallels between the Renaissance during the 14th to 16th centuries and the upheavals in human and physical sciences in the 21st Century that herald an insurgent entrepreneurial renaissance. The first Renaissance, conceived and developed in an urban environment, with the Medici family in Florence as pioneers, was a melting pot of art, culture, science and technology. It is in that context that entrepreneurship derived from artisan tradition and, hence, customized, was born to meet the demands and anticipate the needs of individual consumers. Starting with the mechanical technologies of the first industrial revolution, art, culture and science became separated from entrepreneurship. The latter took on Fordist features which depersonalized and, therefore, standardized the producer-consumer relationship. The emerging model of entrepreneurship returns to its origins in customization (e.g., 3D printing technologies, sharing/on-demand economy) strongly linked to the sequence "art-culture-science-technology." The road to a new entrepreneurial renaissance is traveled by cities with creative communities. These communities actively participate in promoting international talent mobility, encouraging connections among the knowledge nomads who move around the world and the resources and talents rooted locally. Brought back to life under the conditions of the current age, entrepreneurship is once again woven into the fabric of art, culture, science and technology, and contributing to civic identity and pride. Featuring case studies from local experts that highlight innovative initiatives and developments in diverse cities around the world, this book aims to stimulate deep thought, theories and applications in the fields of entrepreneurship and innovation.
Автор: Philipp K. Berger Название: The Role of Fear for Entrepreneurial Venture Creation ISBN: 3658089997 ISBN-13(EAN): 9783658089993 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: He draws parallels to Prospect Theory revealing the components of fear and shows, that entrepreneurial fear is a rather rational subconscious evaluation of the situation. Furthermore, he identifies the root causes of this fear - the fear of failure - and the underlying reasons, why potential entrepreneurs think they might fail.
Автор: Bosio Название: Rethinking Entrepreneurial Human Capital ISBN: 3319905473 ISBN-13(EAN): 9783319905471 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on the specific traits and nature of entrepreneurial human capital and the extent to which it can be stimulated by entrepreneurship education – especially when these activities combine collaborative practices and innovation. It includes a comprehensive collection of articles on how entrepreneurship education can be structured, providing theoretical reflections as well as empirical evidence. As such it contributes to the ongoing debate on the teachability of entrepreneurial skills and the role of innovation and collaboration in the design of educational programs that aim to spread entrepreneurial human capital.
Автор: Claire M. Leitch, Richard T. Harrison Название: Entrepreneurial Identity and Identity Work ISBN: 0367220148 ISBN-13(EAN): 9780367220143 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on identity, identity formation, and identity work, highlighting the key features of contemporary research on entrepreneurial identity. This book was originally published as a special issue of Entrepreneurship and Regional Development.
Автор: Dirk Meissner; Erkan Erdil; Joanna Chataway Название: Innovation and the Entrepreneurial University ISBN: 3319626485 ISBN-13(EAN): 9783319626482 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book explores different approaches towards the ‘entrepreneurial university’ paradigm, explores channels and mechanism used by universities to implement the paradigm and contributes to the public discussion on the impact of commercialization on university research and knowledge. It argues that different types of university-industry interaction may have repercussions even on funding of basic research if an appropriate balance is ensured between the two. University activities – both research and education in all forms – should provide economic and social relevance directed towards open science and open innovation. This book adds value to current knowledge by presenting both a conceptual framework and case studies which describe different contexts.
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