Автор: Bowden Mark Название: Winning Body Language: Control the Conversation, Command Attention, and Convey the Right Message Without Saying a Word ISBN: 0071700579 ISBN-13(EAN): 9780071700573 Издательство: McGraw-Hill Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An elite trainer of Fortune 50 CEO`s and G8 world leaders teaches readers a surprising and powerful system for nonverbal communication to help them become more influential in the business world.
Автор: Jones Название: Avoiding Data Pitfalls: How to steer clear of comm on blunders when working with data and presenting analysis and visualizations ISBN: 1119278163 ISBN-13(EAN): 9781119278160 Издательство: Wiley Рейтинг: Цена: 40120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation.
Автор: Ober Название: Business Comm Urban Cdrom 6Ed ISBN: 0618472606 ISBN-13(EAN): 9780618472604 Издательство: Cengage Learning Рейтинг: Цена: 26600.00 T Наличие на складе: Нет в наличии. Описание: Rosie, sixteen, beautiful and vivacious, is in love with Watt Bevan, the manager of the famous Mainwaring Pottery. But Watt, unaware of her feelings, is becoming increasingly drawn into problems facing pottery owner Llinos Mainwaring, whose romantic marriage to Joe, the American Indian who stole her heart all those years ago, now seems in trouble.
Автор: Chris Steed Название: A Question of Worth: Economy, Society and the Quantification of Human Value ISBN: 1784535915 ISBN-13(EAN): 9781784535919 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Невозможна поставка. Описание: We live in a world that has become a resource, a world conditioned by the progressive domination of a monetary scale applied across the board.
Автор: Newmann/Ober Название: Business Comm In Person In Print ISBN: 1285187040 ISBN-13(EAN): 9781285187044 Издательство: Cengage Learning Рейтинг: Цена: 70740.00 T Наличие на складе: Нет в наличии. Описание: Offers a realistic, visually enhanced approach to workplace communication and reflects the use of digital communication, including social media.
Автор: Greenblatt Joel Название: Common Sense: The Investor`s Guide to Equality, Opportunity, and Growth ISBN: 0231198906 ISBN-13(EAN): 9780231198905 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor`s perspective on building an economy that truly works for everyone. With dry and self-deprecating wit, he makes a lively and provocative case for disruptive new approaches.
Автор: Koporcic, Nikolina Tornroos, Jan-ake Название: Understanding interactive network branding in sme firms ISBN: 1789739780 ISBN-13(EAN): 9781789739787 Издательство: Emerald Рейтинг: Цена: 98910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
Your brand is vital to the success of your business. Without a strong and effective brand, your marketing will flounder and sales will be difficult, even impossible.
If you truly want to succeed in business, it is vital that you get your brand right before you start out. However, what makes a successful brand? What mistakes and pitfalls are likely to trip you up along your entrepreneurial journey?
The Branding Nightmare is a quick and simple guide to help you avoid the most common branding mistakes, enabling you to build a brand that attracts your ideal clients from the get-go.
Whether you're just starting out in business or you've been established for a few years, this book will highlight common pitfalls, showing both how to avoid them and how to correct the mistakes you may have already made.
The Branding Nightmare will teach you the basic principles of branding; what you need to do; what not to do; and how to attract your ideal clients with even greater ease.
Автор: Benjamin Ben, Yeager Amy, Simon Anita Название: Conversation Transformation: Recognize and Overcome the 6 Most Common Difficult Communication Patterns ISBN: 007176996X ISBN-13(EAN): 9780071769969 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gives you practical guidelines for managing the six most common conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. This title guides you through a three-step process for replacing unconstructive habits with more effective responses.
Автор: Chiara Valentini Название: Public Relations ISBN: 3110552299 ISBN-13(EAN): 9783110552294 Издательство: Walter de Gruyter Рейтинг: Цена: 255310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
Do you have trouble finding the right words--to convince people to buy your products?
Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
Fortunately, we've scaled this process down into just one book
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox
The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
Ready to learn more?
If you want to know how to write persuasive words that sell, then get the book now
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