Автор: Collica Randall S. Название: Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition ISBN: 1642953091 ISBN-13(EAN): 9781642953091 Издательство: Неизвестно Рейтинг: Цена: 105390.00 T Наличие на складе: Невозможна поставка. Описание: Understanding your customers is the key to your company's success
Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner.
A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management.
The book includes four parts, each of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics, such as when and how to update your models. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner. Finally, part 4 takes segmentation to a new level with advanced techniques, such as clustering of product associations, developing segmentation-scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions.
New to the third edition is a chapter that focuses on predictive models within microsegments and combined segments, and a new parallel process technique is introduced using SAS Factory Miner. In addition, all examples have been updated to the latest version of SAS Enterprise Miner.
Автор: Isra?l C?sar Lerman Название: Foundations and Methods in Combinatorial and Statistical Data Analysis and Clustering ISBN: 1447167910 ISBN-13(EAN): 9781447167914 Издательство: Springer Рейтинг: Цена: 153720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Preface.- On Some Facets of the Partition Set of a Finite Set.- Two Methods of Non-hierarchical Clustering.- Structure and Mathematical Representation of Data.- Ordinal and Metrical Analysis of the Resemblance Notion.- Comparing Attributes by a Probabilistic and Statistical Association I.- Comparing Attributes by a Probabilistic and Statistical Association II.- Comparing Objects or Categories Described by Attributes.- The Notion of "Natural" Class, Tools for its Interpretation. The Classifiability Concept.- Quality Measures in Clustering.- Building a Classification Tree.- Applying the LLA Method to Real Data.- Conclusion and Thoughts for Future Works
Whether you are an executive, departmental decision maker, or analyst, the need to leverage data and analytical techniques in order make critical business decisions is now crucial to every part of an organization. Smart Data Discovery with SAS Viya: Powerful Techniques for Deeper Insights provides you with the necessary knowledge and skills to conduct a smart discovery process and empower you to ask more complex questions using your data. The book highlights key components of a smart data discovery process utilizing advanced machine learning techniques, powerful capabilities from SAS Viya, and finally brings it all together using real examples and applications.
With its step-by-step approach and integrated examples, the book provides a relevant and practical guide to insight discovery that goes beyond traditional charts and graphs. By showcasing the powerful visual modeling capabilities of SAS Viya, it also opens up the world of advanced analytics and machine learning techniques to a much broader set of audiences.
Автор: Giordani Paolo, Ferraro Maria Brigida, Martella Francesca Название: An Introduction to Clustering with R ISBN: 9811305528 ISBN-13(EAN): 9789811305528 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The purpose of this book is to thoroughly prepare the reader for applied research in clustering. This book provides an accessible and comprehensive introduction to clustering and offers practical guidelines for applying clustering tools by carefully chosen real-life datasets and extensive data analyses.
Автор: Lerman Israлl Cйsar Название: Foundations and Methods in Combinatorial and Statistical Data Analysis and Clustering ISBN: 1447173929 ISBN-13(EAN): 9781447173922 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Preface.- On Some Facets of the Partition Set of a Finite Set.- Two Methods of Non-hierarchical Clustering.- Structure and Mathematical Representation of Data.- Ordinal and Metrical Analysis of the Resemblance Notion.- Comparing Attributes by a Probabilistic and Statistical Association I.- Comparing Attributes by a Probabilistic and Statistical Association II.- Comparing Objects or Categories Described by Attributes.- The Notion of "Natural" Class, Tools for its Interpretation. The Classifiability Concept.- Quality Measures in Clustering.- Building a Classification Tree.- Applying the LLA Method to Real Data.- Conclusion and Thoughts for Future Works
Whether you are an executive, departmental decision maker, or analyst, the need to leverage data and analytical techniques in order make critical business decisions is now crucial to every part of an organization. Smart Data Discovery with SAS Viya: Powerful Techniques for Deeper Insights provides you with the necessary knowledge and skills to conduct a smart discovery process and empower you to ask more complex questions using your data. The book highlights key components of a smart data discovery process utilizing advanced machine learning techniques, powerful capabilities from SAS Viya, and finally brings it all together using real examples and applications.
With its step-by-step approach and integrated examples, the book provides a relevant and practical guide to insight discovery that goes beyond traditional charts and graphs. By showcasing the powerful visual modeling capabilities of SAS Viya, it also opens up the world of advanced analytics and machine learning techniques to a much broader set of audiences.
Название: Visual Analytics with SAS Viya: Special Collection ISBN: 1642954845 ISBN-13(EAN): 9781642954845 Издательство: Неизвестно Рейтинг: Цена: 15880.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
