Naturalism Defeated?, Beilby James K., Bielby James
Автор: Bielby Lesley Название: Super Strategist: The Art and Science of Modern Account Planning ISBN: 1773271474 ISBN-13(EAN): 9781773271477 Издательство: Неизвестно Рейтинг: Цена: 25150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising's arguably most vital discipline, that has been written with the passion of someone who's found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner's cap--the customer journey. Whether it's called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today's fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is "X-shaped" experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines--a Super Strategist who is the fulcrum of any successful agency.
Автор: Beilby James Название: Postmortem Opportunity: A Biblical and Theological Assessment of Salvation After Death ISBN: 0830853766 ISBN-13(EAN): 9780830853762 Издательство: Неизвестно Цена: 38610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What happens to those who did not hear the gospel before death, or who heard an incorrect version? What about those who were too young or who were otherwise unable to respond? Examining the biblical evidence and assessing the theological implications, James Beilby offers a careful consideration of the possibility for salvation after death.
Автор: Beilby James K., Eddy Paul Rhodes Название: Understanding Transgender Identities: Four Views ISBN: 1540960307 ISBN-13(EAN): 9781540960306 Издательство: Неизвестно Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors who hold differing perspectives on transgender identities model thoughtful dialogue around a controversial theological issue.
Автор: Harrington C. Lee, Bielby Denise, Bardo Anthony R. Название: Aging, Media, and Culture ISBN: 073919805X ISBN-13(EAN): 9780739198056 Издательство: Bloomsbury Рейтинг: Цена: 47520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This collection of original articles sits at the intersection of two interdisciplinary fields: media studies and aging studies. Drawing on both scholarly literatures, we explore the reciprocal influences of aging and mediation in the realms of music, television, celebrity, fandom, social media, film, and advertising/marketing, among others.
Автор: Roussel Violaine, Bielby Denise D. Название: Brokerage and Production in the American and French Entertainment Industries: Invisible Hands in Cultural Markets ISBN: 0739193139 ISBN-13(EAN): 9780739193136 Издательство: Bloomsbury Рейтинг: Цена: 92070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shines unprecedented light on the activity of talent representatives and production professionals in the American and French film and television industries. Empirically grounded contributions show the crucial impact of such entertainment professionals on the making of artistic careers and cultural products.
Almost a decade ago, Alvin Plantinga articulated his bold and controversial evolutionary argument against naturalism. This intriguing line of argument raises issues of importance to epistemologists and to philosophers of mind, of religion, and of science. In this, the first book to address the ongoing debate, Plantinga presents his influential thesis and responds to critiques by distinguished philosophers from a variety of subfields. Plantinga's argument is aimed at metaphysical naturalism or roughly the view that no supernatural beings exist. Naturalism is typically conjoined with evolution as an explanation of the existence and diversity of life. Plantinga's claim is that one who holds to the truth of both naturalism and evolution is irrational in doing so. More specifically, because the probability that unguided evolution would have produced reliable cognitive faculties is either low or inscrutable, one who holds both naturalism and evolution acquires a "defeater" for every belief he/she holds, including the beliefs associated with naturalism and evolution. Following Plantinga's brief summary of his thesis are eleven original pieces by his critics. The book concludes with a new essay by Plantinga in which he defends and extends his view that metaphysical naturalism is self-defeating.
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