Principles of integrated marketing communications, Ang, Lawrence

Название: The Evolution of Integrated Marketing Communications
ISBN: 113800894X ISBN-13(EAN): 9781138008946
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

Автор: Govoni N
Название: Dictionary of Marketing Communications
ISBN: 0761927719 ISBN-13(EAN): 9780761927716
Издательство: Sage Publications
Рейтинг:
Цена: 63360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

Автор: Manuel Alonso Dos Santos
Название: Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
ISBN: 1522576177 ISBN-13(EAN): 9781522576174
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 209750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Автор: Manuel Alonso Dos Santos
Название: Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
ISBN: 1522586202 ISBN-13(EAN): 9781522586203
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Автор: Guimard Anne
Название: Investor Relations: Principles and International Best Practices in Financial Communications
ISBN: 1349463809 ISBN-13(EAN): 9781349463800
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Автор: Egan
Название: Marketing communications
ISBN: 1844801217 ISBN-13(EAN): 9781844801213
Издательство: Cengage Learning
Рейтинг:
Цена: 51730.00 T
Наличие на складе: Нет в наличии.
Описание: Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice through a range of case material and vignettes.

Автор: Rossiter, John R Percy, Larry Bergkvist, Lars
Название: Marketing communications
ISBN: 1526438658 ISBN-13(EAN): 9781526438652
Издательство: Sage Publications
Рейтинг:
Цена: 66530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.