A Research Agenda for Place Branding, Medway, Dominic Warnaby, Gary Byrom, John
Автор: O`Leary Z Название: The Essential Guide to Doing Your Research Project: Third Edition ISBN: 1473952085 ISBN-13(EAN): 9781473952089 Издательство: Sage Publications Рейтинг: Цена: 19210.00 T Наличие на складе: Есть Описание: Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly set out with best practice highlighted alongside pragmatic advice for tackling research in the real world. The Third Edition uses multidisciplinary case studies, and examples from the author’s own experience, to answer your questions and support your progress as you move smoothly through each stage. With a new chapter on mixed methods approaches, more on disseminating research, more on the practical and legal implications of ethics and more international examples, the book is packed full of learning features and tools to support your journey, including: A fully-developed website with podcasts, videos, journal articles and examples of real projects Activities and worksheets to help you organize your time Learning objectives to sustain your momentum Top tips relating to key research skills Full glossary to test understanding and provide definitions Annotated further reading to help you move through the literature ‘Excuse me, I have a question!’ feature to answer common questions. Warm, innovative and clever, this book is packed full of must-have information for anyone doing a research project.
Автор: Jacobsen, Kathryn H. Название: Introduction to Health Research Methods: A Practical Guide [With Access Code] ISBN: 1284094383 ISBN-13(EAN): 9781284094381 Издательство: NBN International Рейтинг: Цена: 66160.00 T Наличие на складе: Нет в наличии. Описание: Demystify The Research Process And Empowers Your Students To Conduct Their Own Original Research Projects With This Clear, Practical, And Straightforward Text. In Five Sections, Introduction To Health Research Methods Describes The Entire Research Process Beginning With The Identification Of A Research Question And The Selection Of A Study Approach, Proceeding Through The Collection And Analysis Of Data And The Preparation Of A Formal Scientific Report, And Ending With Academic And Professional Presentations And Publishing. By Breaking The Research Process Down Into Manageable Steps, Introduction To Health Research Methods Communicates The Excitement And Importance Of Health Research—And Encourages Readers To Make Their Own Contribution To Improving The Health Of Individuals And Communities Through Research. The Second Edition Is A Thorough Update That Offers: •NEW Chapter On Research Funding That Explains How To Find Grant Opportunities, Write Proposals, And Manage Grants •Many New Examples Of Research Types Such As Monitoring And Evaluation (M&E) And Health Services Research •Coverage Of New Topics Including Professional Organizations And Professional Development Opportunities, Qualitative Studies, Big Data, And Health Informatics •Expanded Coverage Of Research Ethics And Laws •A Comprehensive Walk Through Of Key Writing Strategies That Includes Timelines For Abstract Submission, Conference Presentations, And Article Submissions •Improved And Expanded Coverage Of Tertiary Analyses To Include Examples Of Eligibility Criteria, Quality Assessment, And Qualitative And Quantitative Analysis Methods
Название: English language arts research and teaching ISBN: 1138206199 ISBN-13(EAN): 9781138206199 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Невозможна поставка. Описание: Taking as their starting point the most enduring insights to emerge from acclaimed researcher Arthur Applebee`s scholarship, this volume brings together leading experts to fully examine his work for its explanatory power and its potential to shape current and future research agendas, and to extend and challenge his contributions.
Автор: Macken Horarik Mary Название: Functional Grammatics ISBN: 1138948055 ISBN-13(EAN): 9781138948051 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a re-conceptualization of grammar in a period of change in the communication landscape and widening disciplinary knowledge. Drawing on resources in systemic functional linguistics, the book envisions a `functional grammatics` relevant to disciplinary domains such as literary study, rhetoric and multimodality.
Автор: Hubschmid, Elena Название: Shaping efficient employer branding strategies to target generation y ISBN: 3034312466 ISBN-13(EAN): 9783034312462 Издательство: Peter Lang Рейтинг: Цена: 95500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Автор: Kellstedt Paul M Название: The Fundamentals of Political Science Research ISBN: 1316642674 ISBN-13(EAN): 9781316642672 Издательство: Cambridge Academ Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The third edition of the textbook is aimed at upper-level undergraduates and graduate students in political science. It provides the basic tools necessary for students to understand and craft scientific research on politics. The new edition contains a new pedagogical feature, `Your Turn` boxes, meant to engage students.
Автор: Hirschman Название: Branding Masculinity ISBN: 1138933392 ISBN-13(EAN): 9781138933392 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
Автор: Michel Название: The Art of Co-Branding ISBN: 1138499617 ISBN-13(EAN): 9781138499614 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Co-branding is widely considered the art of the perfect match. This book is a guide to understanding the complex process of co-branding as well as it explaining the key factors of success to build this specific form of a partnership. This book gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckam, Pharrell Williams. In this vivid and academic study, the authors outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights from the authors, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful co-branding through recent and concrete partnership examples, ITWs with professionals and insights from both academic and professional point of views.
This bestselling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions; key elements of the research process; a review of the literature; an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.
New to this Edition
Updated discussion on designing a proposal for a research project and on the steps in designing a research study.
Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method.
Additional updates on the transformative worldview.
Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods.
Additional information about social media, online qualitative methods, and mentoring and reflexivity in qualitative methods.
Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field
Additional coverage on qualitative and quantitative data analysis software in the respective methods chapters.
Additional information about causality and its relationship to statistics in quantitative methods.
Incorporation of writing discussion sections into each of the three methodologies.
Current references and additional readings are included in this new edition.
Название: Inclusive Place Branding ISBN: 113865924X ISBN-13(EAN): 9781138659247 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Автор: Creswell, John W. Creswell, J. David Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed. ISBN: 1506386768 ISBN-13(EAN): 9781506386768 Издательство: Sage Publications Рейтинг: Цена: 116790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.
Автор: Denzin N & Lincoln Y Название: The SAGE Handbook of Qualitative Research: Fifth Edition ISBN: 1483349802 ISBN-13(EAN): 9781483349800 Издательство: Sage Publications Рейтинг: Цена: 147840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading scholars to present the latest in the theory and practice of qualitative research.
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