A Research Agenda for Place Branding, Medway, Dominic Warnaby, Gary Byrom, John

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 116790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Автор: Morgan
Название: Counterfactuals and Causal Inference
ISBN: 1107694167 ISBN-13(EAN): 9781107694163
Издательство: Cambridge Academ
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Цена: 38010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cause-and-effect questions are the motivation for most research in the social, demographic, and health sciences. The counterfactual approach to causal analysis represents a unified framework for the prosecution of these questions. This second edition aims to convince more social scientists to take this approach when analyzing these core empirical questions.

Автор: O`Leary Z
Название: The Essential Guide to Doing Your Research Project: Third Edition
ISBN: 1473952085 ISBN-13(EAN): 9781473952089
Издательство: Sage Publications
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Цена: 19210.00 T
Наличие на складе: Есть
Описание: Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly set out with best practice highlighted alongside pragmatic advice for tackling research in the real world. The Third Edition uses multidisciplinary case studies, and examples from the author’s own experience, to answer your questions and support your progress as you move smoothly through each stage. With a new chapter on mixed methods approaches, more on disseminating research, more on the practical and legal implications of ethics and more international examples, the book is packed full of learning features and tools to support your journey, including: A fully-developed website with podcasts, videos, journal articles and examples of real projects Activities and worksheets to help you organize your time Learning objectives to sustain your momentum Top tips relating to key research skills Full glossary to test understanding and provide definitions Annotated further reading to help you move through the literature ‘Excuse me, I have a question!’ feature to answer common questions. Warm, innovative and clever, this book is packed full of must-have information for anyone doing a research project.

Автор: Jacobsen, Kathryn H.
Название: Introduction to Health Research Methods: A Practical Guide [With Access Code]
ISBN: 1284094383 ISBN-13(EAN): 9781284094381
Издательство: NBN International
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Цена: 66160.00 T
Наличие на складе: Нет в наличии.
Описание: Demystify The Research Process And Empowers Your Students To Conduct Their Own Original Research Projects With This Clear, Practical, And Straightforward Text. In Five Sections, Introduction To Health Research Methods Describes The Entire Research Process Beginning With The Identification Of A Research Question And The Selection Of A Study Approach, Proceeding Through The Collection And Analysis Of Data And The Preparation Of A Formal Scientific Report, And Ending With Academic And Professional Presentations And Publishing. By Breaking The Research Process Down Into Manageable Steps, Introduction To Health Research Methods Communicates The Excitement And Importance Of Health Research—And Encourages Readers To Make Their Own Contribution To Improving The Health Of Individuals And Communities Through Research. The Second Edition Is A Thorough Update That Offers: •NEW Chapter On Research Funding That Explains How To Find Grant Opportunities, Write Proposals, And Manage Grants •Many New Examples Of Research Types Such As Monitoring And Evaluation (M&E) And Health Services Research •Coverage Of New Topics Including Professional Organizations And Professional Development Opportunities, Qualitative Studies, Big Data, And Health Informatics •Expanded Coverage Of Research Ethics And Laws •A Comprehensive Walk Through Of Key Writing Strategies That Includes Timelines For Abstract Submission, Conference Presentations, And Article Submissions •Improved And Expanded Coverage Of Tertiary Analyses To Include Examples Of Eligibility Criteria, Quality Assessment, And Qualitative And Quantitative Analysis Methods

Название: English language arts research and teaching
ISBN: 1138206199 ISBN-13(EAN): 9781138206199
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Taking as their starting point the most enduring insights to emerge from acclaimed researcher Arthur Applebee`s scholarship, this volume brings together leading experts to fully examine his work for its explanatory power and its potential to shape current and future research agendas, and to extend and challenge his contributions.

Автор: Macken Horarik Mary
Название: Functional Grammatics
ISBN: 1138948055 ISBN-13(EAN): 9781138948051
Издательство: Taylor&Francis
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Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a re-conceptualization of grammar in a period of change in the communication landscape and widening disciplinary knowledge. Drawing on resources in systemic functional linguistics, the book envisions a `functional grammatics` relevant to disciplinary domains such as literary study, rhetoric and multimodality.

Автор: Hubschmid, Elena
Название: Shaping efficient employer branding strategies to target generation y
ISBN: 3034312466 ISBN-13(EAN): 9783034312462
Издательство: Peter Lang
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Цена: 95500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Автор: Kellstedt Paul M
Название: The Fundamentals of Political Science Research
ISBN: 1316642674 ISBN-13(EAN): 9781316642672
Издательство: Cambridge Academ
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Цена: 42230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third edition of the textbook is aimed at upper-level undergraduates and graduate students in political science. It provides the basic tools necessary for students to understand and craft scientific research on politics. The new edition contains a new pedagogical feature, `Your Turn` boxes, meant to engage students.

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
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Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Автор: Michel
Название: The Art of Co-Branding
ISBN: 1138499617 ISBN-13(EAN): 9781138499614
Издательство: Taylor&Francis
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Цена: 32650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Co-branding is widely considered the art of the perfect match. This book is a guide to understanding the complex process of co-branding as well as it explaining the key factors of success to build this specific form of a partnership. This book gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckam, Pharrell Williams. In this vivid and academic study, the authors outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights from the authors, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful co-branding through recent and concrete partnership examples, ITWs with professionals and insights from both academic and professional point of views.

Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 162831463X ISBN-13(EAN): 9781628314632
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Автор: Taylor, Steven J. Bogdan, Robert DeVault, Marjorie
Название: Introduction To Qualitative Research Methods
ISBN: 1118767217 ISBN-13(EAN): 9781118767214
Издательство: Wiley
Рейтинг:
Цена: 68590.00 T
Наличие на складе: Поставка под заказ.
Описание: An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.