The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.
Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.
The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
Eug ne Boban began life in humble circumstances in Paris, traveled to the California Gold Rush, and later became a recognized authority on pre-Columbian cultures. He also invented an entire category of archaeological artifact: the Aztec crystal skull. By his own admission, he successfully "palmed off" a number of these crystal skulls on the curators of Europe's leading museums. How could that happen, and who was this man? Detailed are the travels, self-education, and archaeological explorations of Eug ne Boban; this book also explores the circumstances that allowed him to sell fakes to museums that would remain undetected for over a century.
Автор: Harman, Oren Solomon Название: Man who invented the chromosome ISBN: 0674013336 ISBN-13(EAN): 9780674013339 Издательство: Wiley Рейтинг: Цена: 84430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harman shows how, within the most miniscule of worlds, Darlington sought answers to the biggest questions-how species originate, how variation occurs. But Darlington did not stop there: Chromosomes held untold, dark truths about man and his culture. This conviction led once-famed Darlington down a path of rebuke, isolation, and finally obscurity.
Автор: Rayner Shoo Название: Archimedes: The Man Who Invented The Death Ray ISBN: 1908944358 ISBN-13(EAN): 9781908944351 Издательство: Неизвестно Рейтинг: Цена: 7970.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Popoff, Martin Название: Who invented heavy metal? ISBN: 191278212X ISBN-13(EAN): 9781912782123 Издательство: Неизвестно Рейтинг: Цена: 22550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The most detailed, well argued, complete, most lively and readable telling of the early history of heavy metal yet with all the facts and figures one needs. The book provides the very history of heavy metal`s origins through events inside the genre but, surprisingly, many events outside of its own reverberations
Автор: Sequoia Children`s Publishing Название: Active Minds: Kids Ask Who?: Who Invented Bubble Gum? ISBN: 1642693537 ISBN-13(EAN): 9781642693539 Издательство: Sage Publications Рейтинг: Цена: 7350.00 T Наличие на складе: Нет в наличии. Описание: Who do you want to learn about today? This engaging book provides answers to some of the most interesting and entertaining questions that kids love to ask, like, Who invented the cast? and Who flew the first airplane? With colorful illustrations and easy-to-understand answers, kids will learn fascinating facts about everything from Halloween to braille to fire trucks.
SHORTLISTED FOR THE BLUE PETER BOOK AWARDS 2022 An international best-seller, translated into over 25 languages
Often human scientists try and solve a problem or invent a new tool and they realise that animals have already invented it for them. In this book you will meet the animal inventors who have shared their super inventing powers to make amazing things for humans.
We have invented ways of solving problems, making unbelievable materials, ways of getting around and working out how to survive on our own for millions of years. Sometimes when a human inventor gets stuck, they come to the animal kingdom to see if we can help them out. In this book you will meet the crиme de la crиme of animal innovators who have created or are in the process of inventing things that people use every day.
Meet the shark who invented a pair of swimming shorts so fast, they were banned from the Olympic games. And meet the snail who has invented a house that stays cool inside even in the desert.
Автор: Erish Andrew A. Название: Col. William N. Selig, the Man Who Invented Hollywood ISBN: 029275437X ISBN-13(EAN): 9780292754379 Издательство: Wiley EDC Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
All histories of Hollywood are wrong. Why? Two words: Colonel Selig. This early pioneer laid the foundation for the movie industry that we know today. Active from 1896 to 1938, William N. Selig was responsible for an amazing series of firsts, including the first two-reel narrative film and the first two-hour narrative feature made in America; the first American movie serial with cliffhanger endings; the first westerns filmed in the West with real cowboys and Indians; the creation of the jungle-adventure genre; the first horror film in America; the first successful American newsreel (made in partnership with William Randolph Hearst); and the first permanent film studio in Los Angeles. Selig was also among the first to cultivate extensive international exhibition of American films, which created a worldwide audience and contributed to American domination of the medium.
In this book, Andrew Erish delves into the virtually untouched Selig archive at the Academy of Motion Picture Arts and Sciences Library to tell the fascinating story of this unjustly forgotten film pioneer. He traces Selig’s career from his early work as a traveling magician in the Midwest, to his founding of the first movie studio in Los Angeles in 1909, to his landmark series of innovations that still influence the film industry. As Erish recounts the many accomplishments of the man who first recognized that Southern California is the perfect place for moviemaking, he convincingly demonstrates that while others have been credited with inventing Hollywood, Colonel Selig is actually the one who most deserves that honor.
Автор: Lawley Baker Название: The Man Who Invented Writing ISBN: 0615724140 ISBN-13(EAN): 9780615724140 Издательство: Неизвестно Цена: 10330.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nikoli Publishing Название: Genius-Level Sudoku: Over 300 Super-Difficult Puzzles from the Japanese Masters Who Invented the Game ISBN: 1523508124 ISBN-13(EAN): 9781523508129 Издательство: Workman Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Warning: Not for the Sudoku faint-of-heart Introducing a book of extra tough, extra thorny--and extra addictive--puzzles specially designed for people with Einstein-level Sudoku IQs. Sharpen your pencil. Warm up your gray matter. And pit your wits against the top Japanese puzzle makers in the world. Genius-Level Sudoku features more than 300 brand-new challenges, all rated Good Luck
The latest collection from Nikoli, the company that invented the game and helped launch Sudoku-mania worldwide over twenty years ago, it joins The Original Sudoku, X-Treme Sudoku, Expert Sudoku, and other books and calendars with over 3 million copies in print. Nikoli is famous not only for being the first to make Sudoku puzzles, but for being the best--each puzzle is handcrafted, not churned out by a computer program, which makes it uniquely elegant and interactive. The maker is with the solver every step of the way, putting up roadblocks and anticipating the next move.
Now, the next level--genius level--for every puzzler who craves extreme challenge and actually enjoys having their neurons tied into knots--until, number by number, the solution falls into place and they can celebrate victory over the master.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
