Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, Singh Amandeep

Автор: Hemann Chuck, Burbary Ken
Название: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
ISBN: 0789759608 ISBN-13(EAN): 9780789759603
Издательство: Pearson Education
Рейтинг:
Цена: 34310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Distill Maximum Value from Your Digital Data Do It Now

Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have your competitors. It's hard But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing

• Prioritize--because you can't measure and analyze everything
• Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
• Measure real digital media ROI: sales, leads, and customer satisfaction
• Track the performance of all paid, earned, and owned digital channels
• Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
• Start optimizing digital content in real time
• Implement advanced tools, processes, and algorithms for accurately measuring influence
• Make the most of surveys, focus groups, and offline research synergies
• Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem

Автор: Eden
Название: The Ethical Professor
ISBN: 0815387059 ISBN-13(EAN): 9780815387053
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on extant research and collective years of academic experience, The Ethical Professor will seek to shorten the learning curve around common ethical pitfalls and issues by defining them, sharing research and experiences about them, and offering a discussion framework for continued learning and reflection.

Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali
Название: HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES
ISBN: 363183490X ISBN-13(EAN): 9783631834909
Издательство: Peter Lang
Рейтинг:
Цена: 74960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.

Автор: Singh Amandeep
Название: Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
ISBN: 1799872327 ISBN-13(EAN): 9781799872320
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 175560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Автор: Grigsby Mike
Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 0749482168 ISBN-13(EAN): 9780749482169
Издательство: Неизвестно
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

Автор: Wheeler Scot R
Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook
ISBN: 9814678414 ISBN-13(EAN): 9789814678414
Издательство: World Scientific Publishing
Рейтинг:
Цена: 68640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
Рейтинг:
Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Автор: Nardia Haigh
Название: Scenario Planning for Climate Change: A Guide for Strategists
ISBN: 1138498408 ISBN-13(EAN): 9781138498402
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.

Автор: Hunt Benedict
Название: Marketing Management: A Decision-Making Approach
ISBN: 168285468X ISBN-13(EAN): 9781682854686
Издательство: Неизвестно
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fellowship Independent Baptist Church was a group of fundamental Christian believers broadly representative of southern Appalachian belief and practice. Jeff Todd Titon worked with this community to determine the nature of language in the practice of their religion. He traces specialized vocabulary and its applications through the acts of being saved, praying, preaching, teaching, and singing.

Автор: Bonime-Blanc
Название: Gloom to Boom
ISBN: 1783538155 ISBN-13(EAN): 9781783538157
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical roadmap for leaders to achieve organizational resilience, sustainability and value for all stakeholders by fully understanding and deploying their key environmental, social, governance and technology issues, risks and opportunities.

Автор: Bonime-Blanc
Название: Gloom to Boom
ISBN: 1783537337 ISBN-13(EAN): 9781783537334
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical roadmap for leaders to achieve organizational resilience, sustainability and value for all stakeholders by fully understanding and deploying their key environmental, social, governance and technology issues, risks and opportunities.