The Social Organisation of Marketing, John Connolly; Paddy Dolan

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
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Цена: 15830.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Piercy
Название: Marketing Organisation (RLE Marketing)
ISBN: 1138791512 ISBN-13(EAN): 9781138791510
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Laurens
Название: Get Fit for Digital Business
ISBN: 1138616303 ISBN-13(EAN): 9781138616301
Издательство: Taylor&Francis
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Цена: 29590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize opportunities and counter the threats that digital technology brings.

Автор: Rainer Busch; Wolfgang Fuchs; Fritz Unger
Название: Integriertes Marketing
ISBN: 3834909912 ISBN-13(EAN): 9783834909916
Издательство: Springer
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Цена: 56590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Vorwort Marketing spielt sich in den 90er Jahren vor wechselndem Hintergrund ab. Das betrifft Theorie und Praxis gleicherma en. Das Marktumfeld erlebt tiefgreifende Ver nderungen. In nationalen M rkten verschieben sich die Zielgruppen, teilweise l sen sie sich auf. Auf nationalen M rkten wirken sich politische Umbr che in Osteuropa und Fernost aus. Marketing selbst mu sich als Konzept der Unternehmensf hrung neben anderen behaupten und st t gleichzeitig auf Akzeptanzprobleme. Einerseits wird Marketing f r negative Folgen der wirtschaftlichen Entwicklung (mit-) verantwortlich gemacht, andererseits in Zeiten offensichtlich knapper Ressourcen in der Praxis oft als berfl ssiger Luxus angesehen. Marketing mu sich als ein F hrungskonzept neu behaupten. Dazu mu es sich neuen Herausforderungen, konomischer, gesellschaftlicher, technischer und politischer Art stellen. In der folgenden Abhandlung wird Marketing auch unter diesen Gesichtspunkten behandelt. Marketing verstehen die Autoren nicht als das eine F hrungskonzept einer Organisation, sondern als ein Element vollst ndigen und integrierten Denkens. Ebensowenig ist Marketing eine ausschlie lich an der Bed rfnisbefriedigung der Marktteilnehmer orientierte Konzeption. Prim r dient es der Durchsetzung unternehmerischer oder anderer Eigeninteressen, hat also Selbstzweckcharakter.

Автор: Anne Augustine
Название: The First 100 Days on the Job: How to plan, prioritize and build a sustainable organisation
ISBN: 1909293156 ISBN-13(EAN): 9781909293151
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The First 100 Days on the Job is for sustainability leaders – in organizations of any size or sector – who want to make an impact in their first one hundred days on the job, and set themselves up for long-term success. In the absence of complete and perfect information you will be expected to lead and to act, often in partnership with other businesses, government and civil society, and almost certainly by building relationships across functions, departments and geographies within your own organization. It is the timing of your decision making that will set you apart.This short guide offers: 1) A process to make the most of your first 10, 60, 90 and 100 days 2) Some practical tools you can use to set priorities and manage your programme 3) Sources of research and information for measuring the impacts of your organization 4) A heavy dose of realism about what can be done, to keep you sane – and links to some practical support and inspiration.

Автор: Mark Van Rijmenam
Название: The Organisation of Tomorrow: How AI, blockchain and analytics turn your business into a data organisation
ISBN: 0367234718 ISBN-13(EAN): 9780367234713
Издательство: Taylor&Francis
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Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions.

Автор: John Connolly; Paddy Dolan
Название: The Social Organisation of Marketing
ISBN: 3319515705 ISBN-13(EAN): 9783319515700
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.

Автор: Mark Van Rijmenam
Название: The Organisation of Tomorrow: How AI, blockchain and analytics turn your business into a data organisation
ISBN: 036723470X ISBN-13(EAN): 9780367234706
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions.

Автор: Piercy Nigel
Название: Marketing Organisation (Rle Marketing)
ISBN: 113898048X ISBN-13(EAN): 9781138980488
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: