Library Marketing and Communications: Strategies to Increase Relevance and Results, Anderson Cordelia

Автор: Smallwood Carol, Becnel Kim
Название: Library Services for Multicultural Patrons: Strategies to Encourage Library Use
ISBN: 0810887223 ISBN-13(EAN): 9780810887220
Издательство: Rowman & Littlefield Publishers
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Цена: 118270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types-school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

Автор: ST?PHANE GOLDSTEIN
Название: Informed Societies Why information literacy matters for citizenship, participation and democracy
ISBN: 1783304227 ISBN-13(EAN): 9781783304226
Издательство: Facet
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Цена: 105530.00 T
Наличие на складе: Невозможна поставка.
Описание: This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes.

Автор: Elizabeth Lomas
Название: Information Management Solutions: Communications and Collaboration in a Web 2.0 World
ISBN: 1856047180 ISBN-13(EAN): 9781856047180
Издательство: Bookpoint
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Цена: 57140.00 T
Наличие на складе: Невозможна поставка.
Описание: Most organizational information is now created and carried as communications (email, instant messaging, Facebook etc). These communications may be inside an organization’s networks or externally on hosted social networks. This book confronts the difficult reality of the divided information world we now need to work with and manage. It investigates why this is the case and then puts relevant management structures and solutions in place. Key topics include: email underpinning knowledge information architecture access and security classification and search retention digital preservation.   Readership: This multi-authored work provides a practical and international perspective focusing on the information management of communications, and is essential reading for records managers, archivists, information mangers, ICT professionals, trainers and business managers working within organisation of all sizes. It will also be of use to the research community.

Автор: Alison Macrina, Tayla Cooper
Название: Anonymity
ISBN: 1783303700 ISBN-13(EAN): 9781783303700
Издательство: Bookpoint
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Цена: 31970.00 T
Наличие на складе: Невозможна поставка.
Описание: In the virtual realm, anonymity means that such bedrock values of librarianship as privacy, free speech, and intellectual freedom coexist uneasily with the proliferation of fake news, sexist and racist sentiments, and repugnant ideologies. As trusted guardians of knowledge, libraries and librarians can fill a growing need for reputable information and open dialogue. Macrina, founder and director of the Library Freedom Project and a core contributor to the Tor Project, along with co-author Cooper of The Intercept, discuss apps (Whisper, Secret) and forums (Reddit) that promote anonymity as a central feature, even as so-called true anonymity remains elusive because of pervasive user data tracking. They also examine how anonymous content has become valuable fodder for both news organizations and clickbait websites. Will the rise of anonymity and the vulnerabilities it exposes, especially for governments and businesses, lead to a movement against it? Or have our society and its technology passed the point of no return? Bringing issues and viewpoints from outside the profession into the conversation, this book will encourage libraries to think about anonymity and what it means for the future of our institutions.

Автор: David J. Brown
Название: Access to Scientific Research: Challenges Facing Communications in STM
ISBN: 3110375168 ISBN-13(EAN): 9783110375169
Издательство: Walter de Gruyter
Цена: 123910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The debate about access to scientific research raises questions about the current effectiveness of scholarly communication processes. This book explores, from an independent point of view, the current state of the STM publishing market, new publishing technologies and business models as well as the information habit of researchers, the politics of research funders, and the demand for scientific research as a public good. The book also investigates the democratisation of science including how the information needs of knowledge workers outside academia can be embraced in future.

Автор: Farney & Mchale
Название: Web Analytics Strategies For Information Professionals
ISBN: 1555708978 ISBN-13(EAN): 9781555708979
Издательство: Mare Nostrum (Eurospan)
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Цена: 58520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:<ul><li>Eight examples of semi-custom and custom reporting</li><li>Four case studies showing project-specific applications</li><li>Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another</li></ul>

Автор: Stephane Goldstein
Название: Informed Societies: Why information literacy matters for citizenship, participation and democracy
ISBN: 1783303913 ISBN-13(EAN): 9781783303915
Издательство: Facet
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Цена: 211200.00 T
Наличие на складе: Невозможна поставка.
Описание: This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes.

Автор: Tella Adeyinka
Название: Social Media Strategies for Dynamic Library Service Development
ISBN: 1466674156 ISBN-13(EAN): 9781466674158
Издательство: Mare Nostrum (Eurospan)
Цена: 258720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media"--

Автор: Lisa R. Johnston
Название: Curating Research Data, Volume One: Practical Strategies for Your Digital Repository
ISBN: 083898858X ISBN-13(EAN): 9780838988589
Издательство: Mare Nostrum (Eurospan)
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Цена: 54340.00 T
Наличие на складе: Невозможна поставка.
Описание: Data are becoming the proverbial coin of the digital realm: a research commodity that might purchase reputation credit in a disciplinary culture of data sharing, or buy transparency when faced with funding agency mandates or publisher scrutiny. Unlike most monetary systems, however, digital data can flow in all too great an abundance. Not only does this currency actually “grow” on trees, but it comes from animals, books, thoughts, and each of us! And that is what makes data curation so essential. The abundance of digital research data challenges library and information science professionals to harness this flow of information streaming from research discovery and scholarly pursuit and preserve the unique evidence for future use.Volume One of Curating Research Data explores the variety of reasons, motivations, and drivers for why data curation services are needed in the context of academic and disciplinary data repository efforts. Twelve chapters, divided into three parts, take an in-depth look at the complex practice of data curation as it emerges around us. Part I sets the stage for data curation by describing current policies, data sharing cultures, and collaborative efforts currently underway that impact potential services. Part II brings several key issues, such as cost recovery and marketing strategy, into focus for practitioners when considering how to put data curation services in action. Finally, Part III describes the full lifecycle of data by examining the ethical and practical reuse issues that data curation practitioners must consider as we strive to prepare data for the future.Digital data is ubiquitous and rapidly reshaping how scholarship progresses now and into the future. The information expertise of librarians can help ensure the resiliency of digital data, and the information it represents, by addressing how the meaning, integrity, and provenance of digital data generated by researchers today will be captured and conveyed to future researchers.

Автор: Leslie Madden, Laura Carscaddon, Denita Hampton, Brenna Helmstutler
Название: Now You`re a Manager: Quick and Practical Strategies for New Mid-Level Managers in Academic Libraries
ISBN: 0838987877 ISBN-13(EAN): 9780838987872
Издательство: Mare Nostrum (Eurospan)
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Цена: 23410.00 T
Наличие на складе: Невозможна поставка.
Описание: Now you’re a manager. Maybe you sought the position and interviewed for it, or maybe you were appointed to fill a need. Perhaps your long-term goal is upper-level library management, or maybe you’re happy where you are and aren’t sure how you’d like your career to progress. Whatever the case, this guide will provide you with quick, easy-to-implement tips and strategies for tackling the most common issues encountered by mid-level managers in an academic library. With ten chapters covering everything from building teams to creating a respectful workplace to managing university politics, Now You’re a Manager provides lists, exercises, and techniques for assembling and managing an effective, happy team. Many of us were never taught how to be managers before we began managing. This book is designed to meet the specific needs of new mid-level managers in academic libraries, and can be used for individual use and group discussion, and by librarians and paraprofessionals who manage teams and departments.

Автор: Collence Takaingenhamo Chisita, Oluwole Olumide Durodolu, Rexwhite Tega Enakrire, Vusi Wonderboy Tsabedze
Название: Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination
ISBN: 1799866181 ISBN-13(EAN): 9781799866183
Издательство: Mare Nostrum (Eurospan)
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Цена: 313230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. The book highlights an array of topics under the scope of library science, information science, knowledge transfer, records management, and more.

Автор: Joel Herndon
Название: Data Science in the Library: Tools and Strategies for Supporting Data-Driven Research and Instruction
ISBN: 178330460X ISBN-13(EAN): 9781783304608
Издательство: Facet
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Цена: 168960.00 T
Наличие на складе: Невозможна поставка.
Описание: This book explores the rapid expansion of data sources, visualizations, and analytics created in the last decade and explores the strategies, tools, and approaches that educators and information specialists are employing to train a new generation of data professionals.