Hayden Craig The Rhetoric of Soft Power: Public Diplomacy in Global Contexts 9780739142585

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Автор: Hayden Craig
Название: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
ISBN: 9780739142585
Издательство: Bloomsbury
Классификация:

Семантика, дискурсивный анализ и пр.

Международные отношения

Дипломатия

Военные действия и оборона

ISBN-10: 0739142585
Обложка/Формат: Hardcover
Страницы: 308
Вес: 0.62 кг.
Дата издания: 23.12.2011
Серия: Lexington studies in political communication
Язык: English
Размер: 23.11 x 15.49 x 2.54 cm
Читательская аудитория: General (us: trade)
Подзаголовок: Public diplomacy in global contexts
Рейтинг:
Поставляется из: Англии
Описание: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nyes notion of soft power has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, Hayden Craig