Business Analytics, 4th Edition, Camm Jeffrey D., Cochran James J., Fry Michael J.

Название: Data analytics in project management
ISBN: 1138307289 ISBN-13(EAN): 9781138307285
Издательство: Taylor&Francis
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Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to help the reader better understand the importance of data analysis in project management. Moreover, it provides guidance by showing tools, methods, techniques and lessons learned on how to better utilize the data gathered from the projects.

Автор: Lehman, Dale (loras College, Dubuque, Ia) Groenendaal, Huybert (epix Analytics, Boulder, Colorado, Usa)
Название: Practical spreadsheet risk modeling using @risk
ISBN: 0367173867 ISBN-13(EAN): 9780367173869
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Нет в наличии.
Описание: Risk analytics is developing rapidly, and analysts in the field need material that is theoretically sound as well as practical and straightforward. A one-stop resource for quantitative risk analysis, this book dispenses concentrates on how powerful techniques and methods can be used correctly within a spreadsheet-based environment

Автор: Sahay Amar
Название: Business Analytics, Volume II: A Data Driven Decision Making Approach for Business
ISBN: 1631574795 ISBN-13(EAN): 9781631574795
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes.It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.The first three chapters provide an introduction to BA, importance of analytics, types of BA—descriptive, predictive, and prescriptive—along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics—machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.

Автор: Nabavi Majid, Olson David L.
Название: Introduction to Business Analytics
ISBN: 1949443272 ISBN-13(EAN): 9781949443271
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is intended to present key concepts related to quantitative analysis in business. It is targeted to business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.

Автор: Beitz David Z.
Название: Location Analytics for Business: The Research and Marketing Strategic Advantage
ISBN: 1631571427 ISBN-13(EAN): 9781631571428
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It's estimated that 80 percent of an organization's data contains location attributes, but many don't understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book. Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned Grocery(R) platform created in part by the author. The Planned Grocery(R) location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned Grocery(R) include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods. The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.

Название: Handbook of research on expanding business opportunities with information systems and analytics /
ISBN: 1522562257 ISBN-13(EAN): 9781522562252
Издательство: Turpin
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Цена: 274730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business.The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.

Автор: Tavana Madjid, Szabat Kathryn, Puranam Kartikeya
Название: Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics
ISBN: 1522506543 ISBN-13(EAN): 9781522506546
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Businesses are collecting massive amounts of data every day as a way to better understand their processes, competition, and the markets they serve. This data can be used to increase organizational productivity and performance; however, is essential that organizations collecting large data sets have the tools available to them to fully understand the data they are collecting.Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics takes a critical look at methods for enhancing an organization’s operations and day-to-day activities through the effective use of data. Focusing on a variety of applications of predictive analytics within organizations of all types, this critical publication is an essential resource for business managers, data scientists, graduate-level students, and researchers.

Автор: Ragsdale, Cliff T.
Название: Spreadsheet modeling & decision analysis: a practical introduction to business analytics
ISBN: 130594741X ISBN-13(EAN): 9781305947412
Издательство: Cengage Learning
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Цена: 91860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable software, realistic examples, clear writing, and fascinating topics help you master key spreadsheet and business analytics skills with SPREADSHEET MODELING AND DECISION ANALYSIS, 8E. You�ll find everything you need to become proficient in today�s most widely used business analytics techniques using Microsoft Office Excel 2016. Author Cliff Ragsdale -- respected innovator in business analytics -- guides you through the skills you need, using the latest Excel for Windows. You gain the confidence to apply what you learn to real business situations with step-by-step instructions and annotated screen images that make examples easy to follow. The World of Management Science sections further demonstrates how each topic applies to a real company. Each new edition includes extended trial licenses for Analytic Solver Platform and XLMiner with powerful simulation and optimization tools for descriptive and prescriptive analytics and a full suite of tools for data mining in Excel.

Автор: Liebowitz
Название: Intuition, Trust, And Analytics
ISBN: 1138719129 ISBN-13(EAN): 9781138719125
Издательство: Taylor&Francis
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Цена: 117390.00 T
Наличие на складе: Нет в наличии.
Описание: In order to make informed decisions, there are three important elements: intuition, trust, and analytics. These three elements-intuition, analytics, and trust-make a perfect combination for decision-making. This book gathers leading researchers who explore the role of these three elements in the process of decision-making.

Автор: David L. Olson, Majid Nabavi
Название: Introduction to Business Analytics
ISBN: 1953349749 ISBN-13(EAN): 9781953349743
Издательство: Mare Nostrum (Eurospan)
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Цена: 26750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

Автор: Hu Mu
Название: Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics
ISBN: 1951527089 ISBN-13(EAN): 9781951527082
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

Автор: Sharma Himanshu
Название: Maths and STATS for Web Analytics and Conversion Optimization
ISBN: 1364849186 ISBN-13(EAN): 9781364849184
Издательство: Неизвестно
Цена: 58940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.